10 votes

How to make the world's best black shirt

6 comments

  1. tomf
    (edited )
    Link
    Shift Fashion Group has been doing excellent tear down videos of clothing to show construction, how companies cut corners, and detailing other flaws in clothing. For a long time a lot of people...

    Shift Fashion Group has been doing excellent tear down videos of clothing to show construction, how companies cut corners, and detailing other flaws in clothing.

    For a long time a lot of people were asking which shirt Joe Ng (founder) was wearing in his videos... and he finally announced that they're selling that shirt.

    This is the short documentary about that shirt and the process behind it. Its very low budget and unpolished, but its good stuff to know.

    The shirt launched yesterday for $68USD (around $100CAD) plus a tenner for shipping for the singles.

    edit: to save some time, here are the specs

    cat desc
    Fiber Supima® ELS Cotton
    Origin California, USA
    Body 92% Supima® ELS Cotton / 8% Lycra Black
    Collar 70% Supima® ELS Cotton / 30% Sorona
    Neck Binding 86% Nylon / 14% Spandex
    Construction 240 GSM Double Interlock
    Gauge 36-gauge / 7,680 needles
    Color L* 13 Void Black
    Dye Reactive - Fade Resistant
    Finish Liquid Ammonia (-33.4°C)
    Stability Pre-Shrunk
    Fit Classic Fit
    3 votes
  2. [4]
    Greg
    Link
    I live in plain black tshirts, and I’m a big proponent in general of things being done well even if it costs more. Just ordered, looks like it’ll ship in a month or so, will report back with my...

    I live in plain black tshirts, and I’m a big proponent in general of things being done well even if it costs more. Just ordered, looks like it’ll ship in a month or so, will report back with my totally unscientific and arbitrary opinions on whether these are actually worth 6x as much as the bella+canvas blanks I have to replace far more often than I’d like.

    3 votes
    1. [3]
      tomf
      Link Parent
      I got in right away, so I should have mine in two weeks, I guess. Their channel is great. One massive thing he pointed out is that a lot of shirts are designed to look great on the hanger in the...

      I got in right away, so I should have mine in two weeks, I guess.

      Their channel is great. One massive thing he pointed out is that a lot of shirts are designed to look great on the hanger in the store, but when you wear them, the stitch on your traps is wrong, so the neckline pulls back a bit.

      b+c shirts are alright. I wholesale American Apparel and Los Angeles Apparel and have shirts (TR401) from ~2006 (some older) from AA in my regular rotation and they're good as new. The Los Angeles Apparel ones are the same -- just newer. So if I get that amount of time out of this shirt, its a steal :)

      2 votes
      1. [2]
        Greg
        (edited )
        Link Parent
        Yeah I’d echo that, “alright” is the word. Perfectly adequate, sometimes less consistent than I’d hope, could use a bit more attention to detail, but serving the functional purpose on an item I...

        b+c shirts are alright

        Yeah I’d echo that, “alright” is the word. Perfectly adequate, sometimes less consistent than I’d hope, could use a bit more attention to detail, but serving the functional purpose on an item I haven’t had time to do an obsessive deep dive on - that’s why I was quite excited to see this, actually, because it seems to be the end result from someone who already has done that obsessive deep dive!

        [Edit] I used to like American Apparel a lot too back in the dim and distant past, then they were hard to find (particularly outside the US) when whatever blow up caused the switch to Los Angeles Apparel, then I heard a lot of varying and sometimes conflicting stories about the CEO being creepy and weird to a degree it meaningfully affected the employees, and by that point I’d needed to find a different brand for basics anyway because of availability and I never got around to looking for them again and figuring out if they were actually a company I wanted to support or not and if so whether they were easy to find in EU/UK. As you can probably tell, clothing is one of those things that I care about to a degree, but not so much it often manages to hit the top of my overly-full to do list if I’ve found something that kinda works…

        2 votes
        1. tomf
          Link Parent
          Dov was like... 30% creepy, 70% show, but I don't doubt that some folks weren't into it. When Gilden bought out AA the quality didn't change a lot, but it did change. AA had been getting more and...

          Dov was like... 30% creepy, 70% show, but I don't doubt that some folks weren't into it.

          When Gilden bought out AA the quality didn't change a lot, but it did change. AA had been getting more and more inconsistent over the last few years of Dov's reign anyway. No idea why the hell LAA is so much better.

          I used to work in the music biz and would design a lot of merch and take a few points on the blanks from the screener. It was great for that time because I'd do these big group buys for my friends so everybody could get super cheap AA stuff.

          Its surprising how inconsistent a lot of blanks are, right? You have one job... and I get that everything has tolerances, but some shirts would come out like a large when it should be a medium.

          I recently redid my entire wardrobe to be all classy and shit, but yesterday I went out with brown brogues, dark wash denim, a navy v-neck from uniqlo, and a lightweight tan bomber jacket... and a dude stopped me to tell me I was looking right... now I question everything.

  3. DeepThought
    Link
    I would never spend that much on a single shirt, but honestly, $68 seems pretty reasonable for that level of quality.

    I would never spend that much on a single shirt, but honestly, $68 seems pretty reasonable for that level of quality.

    2 votes