23 votes

US FTC appeals its loss to Microsoft in Activision Blizzard case

9 comments

  1. Bipolar
    Link
    If you have read Lina Khan, “Amazon’s Antitrust Paradox” you would probably have guess that this was going to be the plan all along. She is trying to have the courts redefine the current anti...

    If you have read Lina Khan, “Amazon’s Antitrust Paradox” you would probably have guess that this was going to be the plan all along. She is trying to have the courts redefine the current anti trust laws to what they originally were.

    You should read the whole things but here is an excerpt of it

    One of the most significant changes in antitrust law and interpretation over the last century has been the move away from economic structuralism. In this Part, I trace this history by sketching out how a structure-based view of competition has been replaced by price theory and exploring how this shift has played out through changes in doctrine and enforcement.

    Broadly, economic structuralism rests on the idea that concentrated market structures promote anticompetitive forms of conduct.25 This view holds that a market dominated by a very small number of large companies is likely to be less competitive than a market populated with many small- and medium-sized companies. This is because: (1) monopolistic and oligopolistic market structures enable dominant actors to coordinate with greater ease and subtlety, facilitating conduct like price-fixing, market division, and tacit collusion; (2) monopolistic and oligopolistic firms can use their existing dominance to block new entrants; and (3) monopolistic and oligopolistic firms have greater bargaining power against consumers, suppliers, and workers, which enables them to hike prices and degrade service and quality while maintaining profits.

    This market structure-based understanding of competition was a foundation of antitrust thought and policy through the 1960s. Subscribing to this view, courts blocked mergers that they determined would lead to anticompetitive market structures. In some instances, this meant halting horizontal deals—mergers combining two direct competitors operating in the same market or product line—that would have handed the new entity a large share of the market.26 In others, it involved rejecting vertical mergers—deals joining companies that operated in different tiers of the same supply or production chain—that would “foreclose competition.”27 Centrally, this approach involved policing not just for size but also for conflicts of interest—like whether allowing a dominant shoe manufacturer to extend into shoe retailing would create an incentive for the manufacturer to disadvantage or discriminate against competing retailers.28

    The Chicago School approach to antitrust, which gained mainstream prominence and credibility in the 1970s and 1980s, rejected this structuralist view.29 In the words of Richard Posner, the essence of the Chicago School position is that “the proper lens for viewing antitrust problems is price theory.”30 Foundational to this view is a faith in the efficiency of markets, propelled by profit-maximizing actors. The Chicago School approach bases its vision of industrial organization on a simple theoretical premise: “[R]ational economic actors working within the confines of the market seek to maximize profits by combining inputs in the most efficient manner. A failure to act in this fashion will be punished by the competitive forces of the market.”31

    https://www.yalelawjournal.org/note/amazons-antitrust-paradox

    17 votes
  2. [4]
    Chinpokomon
    Link
    I don't think that's necessarily wrong, but I think AAA games are only possible as they are today with the support of a large publisher. Maybe games could be smaller but the public has an...

    I don't think that's necessarily wrong, but I think AAA games are only possible as they are today with the support of a large publisher. Maybe games could be smaller but the public has an expectation that every year will be something bigger and more grand, somewhat the same problem with movie studios. While I personally enjoy the smaller titles made by small independent developers, some titles require years of investment. I'm not sure there is a great solution, but I do think both Microsoft and Activision will be better together than on their own.

    10 votes
    1. [2]
      Farshief
      Link Parent
      Honestly though I don't enjoy AAA games nearly as much anymore because of their pressure to release more frequent (and more incomplete) titles. I understand the business reasons that they do so...

      Honestly though I don't enjoy AAA games nearly as much anymore because of their pressure to release more frequent (and more incomplete) titles.

      I understand the business reasons that they do so but we can all think of examples of games launching without a full feature set with the promise of later updates, or worse, DLCs.

      I'm not saying that's what this situation will be, but with larger corporate structures comes a higher up that ultimately doesn't understand what the people actually doing the work are doing. This leads to unrealistic deadlines in my opinion.

      I think the game industry and Hollywood for that matter would both benefit from investing more in the "passion projects" and complete releases that usually don't get made anymore. Some of the best games and movies alike are somebody's passion projects that they had to fight to get made.

      Just my two cents on the subject.

      9 votes
      1. raze2012
        Link Parent
        Benefit in what way? It' not like companies forgot how to make small games. They simply don't care anymore about (financial) peanuts of investment as opposed to one big release that can possible...

        I think the game industry and Hollywood for that matter would both benefit from investing more in the "passion projects" and complete releases that usually don't get made anymore.

        Benefit in what way? It' not like companies forgot how to make small games. They simply don't care anymore about (financial) peanuts of investment as opposed to one big release that can possible be continually expandeed upon.

        I think the best compromise to this untenable road being taken is to at least license out their "peanuts" IP to interested devs who do want to take on that risk, but that's still fairly uncommon today. Not unheard of (even Nintendo liecnses out its biggest IPs to other AAA or indie studios), but there's a half dozen dormant IPs for every time a studio got a chance to work on a title.

        3 votes
    2. Adanine
      Link Parent
      Activision/Blizzard is the biggest truly independant third-party games publisher (the others being the console owners, Google and Apple, and Chinese giants Tencent and Netease). It had no issues...

      Activision/Blizzard is the biggest truly independant third-party games publisher (the others being the console owners, Google and Apple, and Chinese giants Tencent and Netease). It had no issues in terms of revenue and really doesn't need this level of "insurance".

      To put it another way: Acti/Bliz had enough revenue and resources that it could have theoretically entered the console market as the fourth major platform, and competed with the Playstation, Xbox, and Switch. I don't think it would work out at all, but the fact that that's even possible is insane.

      Your argument absolutely makes sense for various other video game developers and publishers, especially if they are are just "one bad game" away from serious consequences. But Acti/Bliz was by far not at that stage, and absolutely could take major risks if they wanted to.

      2 votes
  3. [4]
    Tobi
    Link
    I don't really know how to feel about this whole case, on one hand consolidation is bad, but on the other hand Microsoft is not really creating a monopoly by buying CoD and making it an xbox exclusive

    I don't really know how to feel about this whole case, on one hand consolidation is bad, but on the other hand Microsoft is not really creating a monopoly by buying CoD and making it an xbox exclusive

    3 votes
    1. [2]
      EmperorPenguin
      Link Parent
      It's more than just CoD. Honestly really surprised how much both the online reception to this and the official courtroom discussion of it are about CoD and only CoD. It's also Warcraft, Starcraft,...

      It's more than just CoD. Honestly really surprised how much both the online reception to this and the official courtroom discussion of it are about CoD and only CoD. It's also Warcraft, Starcraft, Diablo, Overwatch, and the King mobile games which includes Candy Crush and other titles (which doesn't sound like a big deal to a PC/console gamer, but they make the big bucks), not to mention the talent at Activison, Blizzard, and King that's also included. The number of beloved IPs they can make exclusive in addition to getting a rather large foot in the door of the mobile market, the biggest gaming market, would be a really big deal.

      5 votes
      1. Tobi
        Link Parent
        Yeah I mentioned CoD because that's mostly what's talked about, I really don't think it's that big of a deal including all those other IPs. There are still plenty of big studios that will keep...

        Yeah I mentioned CoD because that's mostly what's talked about, I really don't think it's that big of a deal including all those other IPs. There are still plenty of big studios that will keep making games for the PlayStation if Microsoft decides to stop releasing their games there

    2. Ecrapsnud
      Link Parent
      All I know is that the more I hear about certain aspects of the games industry, the more anticapitalist I become, and the less interested I become in having specific opinions about special cases...

      All I know is that the more I hear about certain aspects of the games industry, the more anticapitalist I become, and the less interested I become in having specific opinions about special cases and band-aid fixes for the problem. I'm just sort of tired of it all. Capitalism is sucky enough everywhere else, I really don't need it infecting any potential escape from it, too.

      4 votes