Nice! I never really understood why they would shelve in anyways. I think someone once mentioned that it would save them the cost of distributing and marketing the movie (marketing being the big...
Nice!
I never really understood why they would shelve in anyways. I think someone once mentioned that it would save them the cost of distributing and marketing the movie (marketing being the big one). That would kind of make sense. Hopefully Ketchup will get some more free viral marketing out of this.
The weird part to me is how far the movie got before getting abruptly shelved. To my knowledge it was 99% done, they'd done a majority of post-production so all that would be left would be minor...
The weird part to me is how far the movie got before getting abruptly shelved. To my knowledge it was 99% done, they'd done a majority of post-production so all that would be left would be minor tweaks. There was plenty of time to shelf it before then. The suddenness of shelving it took the crew by total surprise. It also reportedly tested well with the people who saw it, so quality wasn't an issue which I think was a big reason behind Batgirl being shelved.
Even weirder is how resistant they were. The furor over shelving it was great for marketing, it got a ton of publicity and releasing it then would've drawn good-sized crowds who wouldn't have heard of it otherwise.
You can “write off” as long as the movie makes less than it cost to produce. Let’s say you make a movie for $100. If you release it and sell $5, you will be able to deduct $95 from your taxes. If...
You can “write off” as long as the movie makes less than it cost to produce. Let’s say you make a movie for $100.
If you release it and sell $5, you will be able to deduct $95 from your taxes.
If you don’t release it, you’d be able to deduct $100 from your taxes.
It’s always better to make an additional $5 than to deduct an additional $5 from your taxes (unless the tax rate is 100% - but we all know it isn’t)
Releasing costs additional money. If the expected revenue was less than or the same as the cost to release, then they're losing even more money. I don't know enough about the actual costs to say...
Releasing costs additional money. If the expected revenue was less than or the same as the cost to release, then they're losing even more money. I don't know enough about the actual costs to say whether it's likely that this is the case, but on paper, it makes sense.
Ketchup is such a small distributor (they released last year's Hellboy), and I think they are purely buying these Looney Tunes films in order to make a bigger splash in the industry.
Gareth West’s distributor-financier Ketchup Entertainment is negotiating an all-rights acquisition in the $50M range for the animated/live-action hybrid project. Ketchup last year rescued the same studio’s The Day the Earth Blew Up: A Looney Tunes Movie.
Ketchup is such a small distributor (they released last year's Hellboy), and I think they are purely buying these Looney Tunes films in order to make a bigger splash in the industry.
Is that a problem? If they can pick up a lot of these discarded projects for pennies on the dollar and let them see the light of day, they can make as big of a name for themselves as they want in...
Is that a problem? If they can pick up a lot of these discarded projects for pennies on the dollar and let them see the light of day, they can make as big of a name for themselves as they want in my book.
It's an interesting point. I've been having a lot of online interactions lately where I inferred a tone from the specific words used and it's causing me to overanalyze things a bit. I'd say the...
It's an interesting point. I've been having a lot of online interactions lately where I inferred a tone from the specific words used and it's causing me to overanalyze things a bit. I'd say the use of the word "such" set a negative connotation to an otherwise neutral sentence. Word choice and it's connection to emotions is so strange and interesting.
https://deadline.com/2025/03/coyote-vs-acme-warner-bros-sale-complete-ketchup-1236354552/
Sale has been finalized!
Nice!
I never really understood why they would shelve in anyways. I think someone once mentioned that it would save them the cost of distributing and marketing the movie (marketing being the big one). That would kind of make sense. Hopefully Ketchup will get some more free viral marketing out of this.
Shelving it would allow WBD to write it off for tax purposes, something they did with the unreleased Batgirl movie a few years ago.
The weird part to me is how far the movie got before getting abruptly shelved. To my knowledge it was 99% done, they'd done a majority of post-production so all that would be left would be minor tweaks. There was plenty of time to shelf it before then. The suddenness of shelving it took the crew by total surprise. It also reportedly tested well with the people who saw it, so quality wasn't an issue which I think was a big reason behind Batgirl being shelved.
Even weirder is how resistant they were. The furor over shelving it was great for marketing, it got a ton of publicity and releasing it then would've drawn good-sized crowds who wouldn't have heard of it otherwise.
You can “write off” as long as the movie makes less than it cost to produce. Let’s say you make a movie for $100.
If you release it and sell $5, you will be able to deduct $95 from your taxes.
If you don’t release it, you’d be able to deduct $100 from your taxes.
It’s always better to make an additional $5 than to deduct an additional $5 from your taxes (unless the tax rate is 100% - but we all know it isn’t)
Wouldn't they be able to do that anyways if they released it and took a loss?
Releasing costs additional money. If the expected revenue was less than or the same as the cost to release, then they're losing even more money. I don't know enough about the actual costs to say whether it's likely that this is the case, but on paper, it makes sense.
Ketchup is such a small distributor (they released last year's Hellboy), and I think they are purely buying these Looney Tunes films in order to make a bigger splash in the industry.
Is that a problem? If they can pick up a lot of these discarded projects for pennies on the dollar and let them see the light of day, they can make as big of a name for themselves as they want in my book.
This didn't read as a praise or criticism to me, rather just an observation.
It's an interesting point. I've been having a lot of online interactions lately where I inferred a tone from the specific words used and it's causing me to overanalyze things a bit. I'd say the use of the word "such" set a negative connotation to an otherwise neutral sentence. Word choice and it's connection to emotions is so strange and interesting.
Coincidentally, I just realized that this wasn't The Day The Earth Blew Up, which is actually in theaters right now thanks to Ketchup.