What I see when I encounter clips like this is the true gap between the tech industry and regular people when it comes to AI — the limit of software brain. Like I said, everyone in tech understands how much regular people dislike AI. What I think they’re missing is why. They think this is a marketing problem. OpenAI just spent $200 million on the TBPN podcast because the company thinks it will help make people like AI more. Sam Altman has said so explicitly:
Sam Altman: Oh, they are genius marketers and I would love to have better marketing. Somebody said to me recently that if AI were a political candidate, it would be the least popular political candidate in history. And given the amazing things AI can do, I think there’s got to be better marketing for AI.
It feels like someone just needs to say this clearly, so I’m just going to do it. AI doesn’t have a marketing problem. People experience these tools every single day! ChatGPT has 900 million weekly users, trending to a billion, and everyone has seen AI Overviews in Google Search and massive amounts of slop on their feeds.
You can’t advertise people out of reacting to their own experiences. This is a fundamental disconnect between how tech people with software brains see the world and how regular people are living their lives.
So what is software brain? The simplest definition I’ve come up with is that it’s when you see the whole world as a series of databases that can be controlled with the structured language of software code. Like I said, this is a powerful way of seeing things. So much of our lives run through databases, and a bunch of important companies have been built around maintaining those databases and providing access to them.
Zillow is a database of houses. Uber is a database of cars and riders. YouTube is a database of videos. The Verge’s website is a database of stories. You can go on and on and on. Once you start seeing the world as a bunch of databases, it’s a small jump to feeling like you can control everything if you can just control the data.
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But: not everything is a business. Not everything is a loop! The entire human experience cannot be captured in a database. That’s the limit of software brain. That’s why people hate AI. It flattens them.
Regular people don’t see the opportunity to write code as an opportunity at all. The people do not yearn for automation. I’m a full-on smart home sicko; the lights and shades and climate controls of my house are automated in dozens of ways. But huge companies like Apple, Google and Amazon have struggled for over a decade now to make regular people care about smart home automation at all. And they just don’t.
AI isn’t going to fix that. Most people are not collecting data about every single thing that they do. And if they’re collecting any at all, it’s stored across lots of different systems — your email in Gmail, your messages in iMessage, your work schedule in Outlook, your workouts in Peloton. Those systems don’t talk to each other and maybe they never will, because there’s no reason for them to. Asking people to connect them all freaks them out.
From the article:
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