26 votes

Papa Johns can predict when your fridge is empty

20 comments

  1. [2]
    mild_takes
    Link
    By using data from instacart. I was expecting something more elaborate and was kind of disappointed.

    By using data from instacart.

    I was expecting something more elaborate and was kind of disappointed.

    41 votes
    1. raze2012
      Link Parent
      Glad my state has some protection against this. But we've been long overdue for a US version of GDPR.

      Glad my state has some protection against this. But we've been long overdue for a US version of GDPR.

      7 votes
  2. unkz
    Link
    Objective failed.

    The idea is to reach hungry consumers by knowing what is in their fridge without being too creepy,

    Objective failed.

    40 votes
  3. [11]
    Tiraon
    Link
    So basically they are using grocery shopping data to help target consumers when they would be susceptible to an ad for pizza. Presumably the grocery service has collection of data buried somewhere...

    So basically they are using grocery shopping data to help target consumers when they would be susceptible to an ad for pizza.

    Presumably the grocery service has collection of data buried somewhere in TOS that no one reads and cannot reasonably be expected to read.

    It's not too surprising, your data can and will be used against you. It seems a lot of people simply do not understand what can be done with granular knowledge of their activities and how much it will end them costing them

    It would be nice if businesses competed on quality of products instead of who can exploit psychological flaws better.

    17 votes
    1. [6]
      balooga
      Link Parent
      I don’t think most people have any understanding of what “their data” even is. Personally I don’t think there’s even much point in trying to spread awareness either. The technology being used...

      I don’t think most people have any understanding of what “their data” even is. Personally I don’t think there’s even much point in trying to spread awareness either. The technology being used today has long exceeded the public’s ability to comprehend it, regulate it, or defend against it.

      I think that’s why things seem to be accelerating these days. Palantir, Flock Safety, Oracle, and the pantheon of tech vendors, marketing firms, data brokers, and political / law enforcement agencies have realized that we’re at critical mass; most people don’t know about what they’re doing, and if they learn they don’t understand the implications, and if they do understand they feel powerless to resist. So all of these parties are now in “let ‘er rip” mode, expanding and grabbing everything as fast as they can like it’s Black Friday at Walmart.

      12 votes
      1. Tiraon
        Link Parent
        The techniques used are many and they are by now extremely sophisticated. I won't say I actually understand what they are all doing but the essence is very simple to comprehend. Someone is...

        The techniques used are many and they are by now extremely sophisticated. I won't say I actually understand what they are all doing but the essence is very simple to comprehend.

        Someone is observing what someone does and uses that to take advantage to them.

        Maybe there is some disconnect in digital and physical privacy in the minds of most people so we are where we are. In reality the difference is for most intents and purposes negligible.

        7 votes
      2. sparkle
        Link Parent
        Can't wait for Neuralink to become as common as the iPhone and ads can be beamed directly into our brains! Also while I'm shouting into the void, can the media please stop attributing the work of...

        Can't wait for Neuralink to become as common as the iPhone and ads can be beamed directly into our brains!

        Also while I'm shouting into the void, can the media please stop attributing the work of hundreds of really smart scientists to Musk?

        6 votes
      3. [3]
        raze2012
        Link Parent
        I feel that old story of Target advertising baby products to a woman before she even knew she was pregnant should sell the impact of the data to most people. Your data en masses can reveal trends...

        The technology being used today has long exceeded the public’s ability to comprehend it, regulate it, or defend against it.

        I feel that old story of Target advertising baby products to a woman before she even knew she was pregnant should sell the impact of the data to most people. Your data en masses can reveal trends that don't otherwise seem related.

        They don't need to understand how the sausage is made. Just that the sausage is slapping you in the face and potentially removing your rights.

        5 votes
        1. [2]
          DefinitelyNotAFae
          Link Parent
          Fwiw that story is fairly unsubstantiated and was coming from an employee bragging about how good their targeting was. It's possible it's true but it's not particularly trustworthy. It could have...

          Fwiw that story is fairly unsubstantiated and was coming from an employee bragging about how good their targeting was.

          It's possible it's true but it's not particularly trustworthy. It could have happened if you sent the fliers out randomly. It just means it maybe happened once not that they necessarily nailed down a pregnancy algorithm. (And she knew she was pregnant, it was her father who didn't know. )

          This article kind of sums it up.

          Now maybe this data scientist at Meta is also full of shit, idk. But the criticisms of the claim hold up.

          4 votes
          1. raze2012
            Link Parent
            Well that's a shame. At the same time, I suppose it wouldn't be hard some 15 years after that story to find dozens or hundreds of other situations very similar to it, so I guess I'll need to dig...

            Well that's a shame. At the same time, I suppose it wouldn't be hard some 15 years after that story to find dozens or hundreds of other situations very similar to it, so I guess I'll need to dig for a more truthful sample that concisely shows how scary it is letting companies identify trends out of a bunch of seemingly random data.

            3 votes
    2. [4]
      zipf_slaw
      Link Parent
      Offering someone a deal for food at the time they "need it most" sounds like a good thing. I'd rather ads be appropriate to my needs than to be random and constant. That said, the privacy concerns...

      It's not too surprising, your data can and will be used against you.

      Offering someone a deal for food at the time they "need it most" sounds like a good thing. I'd rather ads be appropriate to my needs than to be random and constant. That said, the privacy concerns are... concerning.

      2 votes
      1. [2]
        Omnicrola
        Link Parent
        It all comes down to trust. If a friend thought I might be hungry, and suggested we get a pizza I would be grateful for their thoughtfulness even if they also happened to own the pizza company. A...

        It all comes down to trust.

        If a friend thought I might be hungry, and suggested we get a pizza I would be grateful for their thoughtfulness even if they also happened to own the pizza company. A friend has earned that trust from me by being a good friend.

        If a stranger walked up to me and said "you look like you might be hungry, you should try my pizza place right across the street there" I am immediately suspicious. I do not know this person or their business, and while they might be interested in my well being they also very clearly want to sell me something unsolicited. They have not earned my trust.

        And personally, the best way to earn my suspicion and disgust is to try and sell me something I did not ask for.

        11 votes
        1. balooga
          Link Parent
          All marketing is just varying degrees of psychological manipulation. The strategies are many, but ultimately they all boil down to “make people want to give us their money.” My wants and needs are...

          All marketing is just varying degrees of psychological manipulation. The strategies are many, but ultimately they all boil down to “make people want to give us their money.”

          My wants and needs are internal to me. I will determine how to allocate my own budget, in the way that best suits me. I don’t appreciate having third parties insert themselves into that equation. Marketers don’t have my best interests in mind. They just see me as a wallet that might open for them if they tickle it right. That’s not a friendly posture to take with people. I think that whole sector of the economy is fundamentally perverse and anti-human.

          (I recognize that businesses still need a way to tell people they exist and find customers. I don’t have a solution for doing that, that isn’t also on the spectrum of marketing. So I realize my extreme attitude isn’t workable in the real world. Just the same, I’m actively hostile to ads. I go out of my way to limit my exposure to them. A company may have the right to promote itself, but I also have the right to ignore its messaging with every moral fiber of my being.)

          14 votes
      2. DefinitelyNotAFae
        Link Parent
        But did you need a pizza just because you might be due for groceries or is it just when you're most susceptible to pizza advertising? I think those are two very different things. I also like...

        But did you need a pizza just because you might be due for groceries or is it just when you're most susceptible to pizza advertising? I think those are two very different things.

        I also like relevant ads, but I don't like being taken advantage of either.

        8 votes
  4. kmcgurty1
    Link
    And this, folks, is why privacy matters.

    And this, folks, is why privacy matters.

    12 votes
  5. [4]
    Omnicrola
    Link
    Hiro Protagonist has clocked in for his shift and is ready to deliver.

    Hiro Protagonist has clocked in for his shift and is ready to deliver.

    14 votes
    1. [3]
      tanglisha
      Link Parent
      I know someone who stopped at that sentence because the name annoyed him so much.

      I know someone who stopped at that sentence because the name annoyed him so much.

      10 votes
      1. [2]
        Narry
        Link Parent
        I gave Snow Crash until the end of the first chapter, I believe, but I just couldn’t finish. Maybe if I had discovered that book in my 20s instead of my 40s it would’ve been more up my alley.

        I gave Snow Crash until the end of the first chapter, I believe, but I just couldn’t finish. Maybe if I had discovered that book in my 20s instead of my 40s it would’ve been more up my alley.

        7 votes
        1. tanglisha
          Link Parent
          I liked it fine, I liked Diamond Age far more.

          I liked it fine, I liked Diamond Age far more.

          4 votes
  6. Grayscail
    Link
    Joke is on them, I can predict that too.

    Joke is on them, I can predict that too.

    3 votes