Feel free to define lesser known how you like. Here's my list. Most of these have fewer than 100,000 subscribers. Some of them have fewer than 10,000 subs.

Al Brady (32k subs)

Has a nice mix of sweet and savoury food. Has a lot of videos below ten minutes - there's a rapid pacing here that avoids the problems of TikTok / YT Shorts cooking. Enough time to explain what he's doing, no useless padding.

Baking on a Budget (40k subs)

A reasonably new channel (only 33 videos as I post this). He has a method for pricing the recipes, and we can always argue about whether that makes sense or not, but at least it's consistent across his videos so viewers get an idea of relative costs. The recipes are simple. They're aimed at providing tasty filling food for cheap. The production values are low - no fancy lighting, no fancy camera, the kitchen table looks a bit rickety.

BoSFinesse (6k subs)

He's from Bristol (South West UK) and has the regional accent to prove it. He visits and reviews street food and cafés. I love videos like this - show-casing normal eateries. It's rough and ready - he sometimes includes swearing. And he's usually positive, or occasionally very mildly not positive. But I like that. He does a mix of shorts and long form - the long form does tend to be a bit calmer and explanatory.

Bread and Food (400 subs)

Features food, mostly street food or bread, from Iran. I like the "show don't tell" aspect of these videos. There are loads of street food videos and I watch quite a few. Lots of videos are presented by people that I don't enjoy watching.

YumTopia (5.5k subs)

Another street food channel, again from Iran. This is the video that I really like - street food often looks like it has been rapidly cooked, but there are examples of slow cooked food. https://www.youtube.com/watch?v=HDJowrQQisg

The Staff Canteen (152k)

At over 100k subs this probably doesn't belong here, but I think this fits here because many of their videos get fewer than 1000 views. Views are picking up recently. It's a great channel if you're interested in fine dining in the UK. There are a huge number of interviews with some very very good chefs here, and often they demonstrate one of their dishes.

Pete's Pans (9.5k subs)

He researches regional dishes from France, Spain, and Portugal and he claims to present traditional "authentic" versions of various dishes. I've only just started watching, and I'm not sure if I'll end up finding that he's not for me.

(I'm not looking for simple lists of YouTube channels that you like.) _{even though I'm about to dump a list of channels that I like}

There's a lot of YouTube cooking content. I was wondering what you look for in that content, and what you want to avoid?

I don't have a particularly coherent answer - I like a mix of content.

I do like plain and simple information, or informative content that gives details about technique or science or why a thing is done the way it is. Examples of this would be America's Test Kitchen, or J. Kenji López-Alt or Helen Rennie, or French Cooking Academy.

I also like recipes that I can actually make. I prefer recipes that don't have a massive array of ingredients that I don't have. Examples are Brian Lagerstrom (I like the way he tends to use a limited amount of equipment and he gives alternatives for ingredients if he thinks some thing is going to be hard to get) Not another cooking show has some nice recipes (his grilled cheese and tomato soup is fantastic).

Some channels I watch have Michelin Starred chefs discussing a recipe. I like watching this because I can't replicate most of it, but I can get ideas for improving taste or texture. Italia Squisita has a lot of content, and some of their videos are comparing a traditional Italian recipe (and these are excellent) with an elevated restaurant version. The staff canteen is a bit frustrating - it's almost exactly what I want, but it ends up missing the mark a bit. But they talk to chefs, mostly in the UK, about being a chef or about a dish. La pâte de Dom is self-taught, but they have a high level of skill in pastry.

And here's a list of videos that I can't categorise, and why I like them.

The Biryani Expert (sadly, channel appears not to be making content any more) taught me that biryani covers a quite wide range of different dishes.

Sheldo's Kitchen He seems like a nice bloke, and his food looks really nice and achievable to make. Again, sadly, he doesn't seem to have made any videos for a while, and he was saying that he has a lot on. But he has a calm style and I liked his content.

Cool Daddy, YummyBoy and Street Foods TV expose me to a lot of food that I'm not used to. I can't recreate a lot of it (I don't have a camel I can cut up and cook but it gives me ideas for new ways to combine ingredients or new flavour profiles to try.

So, what do you look for in content?

(In this thread I avoided dunking on creators, because there's a few that I really don't enjoy but I don't think me yelling about them is good discussion. _{But I'd totally join in if someone created another thread}.

I've really enjoyed Kenji's channel as I find it informative and not oversensationalised like the vast majority of food YouTube channels.

Are there any others that have got that magic mix of giving the food science and practicality, while avoiding the clickbait and sensationalism stereotype?