While cool, what I don’t want is a “Mattel Cinematic Universe”. Multiverses are overplayed and have to be done extremely well in order to be successful.
While cool, what I don’t want is a “Mattel Cinematic Universe”. Multiverses are overplayed and have to be done extremely well in order to be successful.
Yeah. To me, "multiverses" are maybe a slight "step-up" from sequels; there may be some greater novelty but it's just "more of the same." I'm not really interested in investing in a slew of movies...
Yeah. To me, "multiverses" are maybe a slight "step-up" from sequels; there may be some greater novelty but it's just "more of the same." I'm not really interested in investing in a slew of movies and shows and being "immersed" in a completely separate universe; I just want some good standalone stories.
Multiverse used to just be slight hints. Pixar always embedded hints to it's other titles inside movies but they are always on the periphery. You have to be a fan to notice at all. That sort of...
Multiverse used to just be slight hints. Pixar always embedded hints to it's other titles inside movies but they are always on the periphery. You have to be a fan to notice at all. That sort of inclusion is fun as it still lets the story live entirely on it's own. If they try to cram in plot relevant ties though, it just becomes nothing more than a direct in movie advertisement.
Regardless, that's exactly their plan/point. The company "needs" continued growth, and the go-to plan is brand awareness via franchisement: It worked for Pokémon, Lego, Nintendo, why not Mattel....
Regardless, that's exactly their plan/point. The company "needs" continued growth, and the go-to plan is brand awareness via franchisement:
Just as Marvel had gone from ailing comic-book publisher to Hollywood behemoth, the toymaker could leverage its intellectual property at the multiplex. Kreiz told me, “My thesis was that we needed to transition from being a toy-manufacturing company, making items, to an I.P. company, managing franchises
Kreiz, meanwhile, hired a veteran of Miramax, Robbie Brenner, to head up the newly minted Mattel Films. Her first task: assemble a team of development executives to rummage through Mattel’s toy chest and identify I.P. that could be fodder for Hollywood studios. Mattel would help match properties with writers, actors, and directors; studios would provide all the funding. The brands, and audiences’ familiarity with them, were their own form of currency. Brenner told me, “In the world we’re living in, I.P. is king. Pre-awareness is so important.”
It worked for Pokémon, Lego, Nintendo, why not Mattel. They're doing it because in terms of profit and awareness, it works. It might not be the best movie but it does its job. And if you read, it looks like Greta Gerwig took the job pretty seriously. I've never owned a barbie, but I'm intrigued, I'm going to watch it. Interested in how it plays out.
It's a very long article. But let me pull some quotes I liked from my reading and y'all can decide if you want to read it as well. Hehehe. "I believe in Barbie the Pink Incarnate, creator of...
It's a very long article. But let me pull some quotes I liked from my reading and y'all can decide if you want to read it as well.
Mattel and Warner Bros. insisted on seeing a preview of the script’s contents. [...] In the end, Gerwig presented executives with a poem in the style of the Apostles’ Creed. They agreed to take their chances—and, after the script came in, the budget was set at about a hundred million dollars.
Hehehe. "I believe in Barbie the Pink Incarnate, creator of girls' empowerment as well as anatomical dissatisfaction. I also believe in Ken, the accessory, who was not begotten from the beginning along with Barbie, who shares the same toy asile without sharing in her essence of stereotypical femininity; whose prices is raised or lowered depending on how much that takes away from Hot Wheels marketshare....."
a feature about Barney, the purple dinosaur. Thirteen more films have been publicly announced, including movies about He-Man and Polly Pocket; forty-five are in development.
I want them to really be the Medici to newer, younger artists to experiment with. Not just churn out stupid toy ads or money making dumb movies. They threw around the good name of A24. A24 won a bunch of Oscars with their dildo and condiments on fingers movie. If they are brave enough to let creativity blossom, they will become a powerhouse better than Marvel. But that's a big IF. Sounds to me like they need to step back in their role as helicopter parents, and let their toys be played with in truly creative ways.
Some inspiration came from closer to home: Gerwig instructed Ryan Gosling, who plays Ken, to cry the way her four-year-old son cries.
Oh I'll look forward to that. I also want to mention how wonderful it is that Margot Robbie and Greta Gerwig both get to have this fun girlie movie made, when they are already mothers: that motherhood is not the death of careers these days. Although, I guess Audrey Hepburn still made some films after her kids....just not as a main feature and the hot young thing kind of roles like Robbie's is in this film.
[Gerwig] has a deal with Netflix to write and direct at least two films based on C. S. Lewis’s “The Chronicles of Narnia”—
Please be good. Disney put green mist in Dawntreader in the last iteration and I shall never forgive them for it.
(JJ Abrams) “Then we came up with something . . . emotional and grounded and gritty.” (A script has yet to materialize.)
Yuck. Let someone else try. I know Abrams for films that use a lot of assumed empathy and lens flare and he's making more gritty things to our overflowing pile of gritty films too dark to see anything happening? Not interested. Make a UNO film that's youthful and fun and sincere. A live action Chihayafuru type competitive sports UNO film, I would go out to see. Not Abrams' though.
I’m a straight white marlin my 20s, and the trailer was intriguing enough that I’m planning on seeing it. I think it has a very good chance of success, especially if it is drawing on...
I’m a straight white marlin my 20s, and the trailer was intriguing enough that I’m planning on seeing it. I think it has a very good chance of success, especially if it is drawing on unconventional audiences.
I'm excited to see Barbie. I am probably the movie's "target demographic," as a woman who grew up playing with Barbies (although I honestly am finding it difficult to pinpoint who the movie's...
I'm excited to see Barbie. I am probably the movie's "target demographic," as a woman who grew up playing with Barbies (although I honestly am finding it difficult to pinpoint who the movie's specific intended audience is). I like both Margo Robbie and Ryan Gosling. The trailers make the movie seem fun and novel.
While cool, what I don’t want is a “Mattel Cinematic Universe”. Multiverses are overplayed and have to be done extremely well in order to be successful.
Yeah. To me, "multiverses" are maybe a slight "step-up" from sequels; there may be some greater novelty but it's just "more of the same." I'm not really interested in investing in a slew of movies and shows and being "immersed" in a completely separate universe; I just want some good standalone stories.
Multiverse used to just be slight hints. Pixar always embedded hints to it's other titles inside movies but they are always on the periphery. You have to be a fan to notice at all. That sort of inclusion is fun as it still lets the story live entirely on it's own. If they try to cram in plot relevant ties though, it just becomes nothing more than a direct in movie advertisement.
Regardless, that's exactly their plan/point. The company "needs" continued growth, and the go-to plan is brand awareness via franchisement:
It worked for Pokémon, Lego, Nintendo, why not Mattel. They're doing it because in terms of profit and awareness, it works. It might not be the best movie but it does its job. And if you read, it looks like Greta Gerwig took the job pretty seriously. I've never owned a barbie, but I'm intrigued, I'm going to watch it. Interested in how it plays out.
It's a very long article. But let me pull some quotes I liked from my reading and y'all can decide if you want to read it as well.
Hehehe. "I believe in Barbie the Pink Incarnate, creator of girls' empowerment as well as anatomical dissatisfaction. I also believe in Ken, the accessory, who was not begotten from the beginning along with Barbie, who shares the same toy asile without sharing in her essence of stereotypical femininity; whose prices is raised or lowered depending on how much that takes away from Hot Wheels marketshare....."
I want them to really be the Medici to newer, younger artists to experiment with. Not just churn out stupid toy ads or money making dumb movies. They threw around the good name of A24. A24 won a bunch of Oscars with their dildo and condiments on fingers movie. If they are brave enough to let creativity blossom, they will become a powerhouse better than Marvel. But that's a big IF. Sounds to me like they need to step back in their role as helicopter parents, and let their toys be played with in truly creative ways.
Oh I'll look forward to that. I also want to mention how wonderful it is that Margot Robbie and Greta Gerwig both get to have this fun girlie movie made, when they are already mothers: that motherhood is not the death of careers these days. Although, I guess Audrey Hepburn still made some films after her kids....just not as a main feature and the hot young thing kind of roles like Robbie's is in this film.
Please be good. Disney put green mist in Dawntreader in the last iteration and I shall never forgive them for it.
Yuck. Let someone else try. I know Abrams for films that use a lot of assumed empathy and lens flare and he's making more gritty things to our overflowing pile of gritty films too dark to see anything happening? Not interested. Make a UNO film that's youthful and fun and sincere. A live action Chihayafuru type competitive sports UNO film, I would go out to see. Not Abrams' though.
It'll be interesting to see if Barbie is a success. There's been a lot of box office misses lately, including kids movies from Pixar, Indiana Jones...
I’m a straight white marlin my 20s, and the trailer was intriguing enough that I’m planning on seeing it. I think it has a very good chance of success, especially if it is drawing on unconventional audiences.
Edit: gonna leave the typo, that was funny.
We need more straight, white marlins supporting Barbie. Thank you.
Go Marlins !
I'm excited to see Barbie. I am probably the movie's "target demographic," as a woman who grew up playing with Barbies (although I honestly am finding it difficult to pinpoint who the movie's specific intended audience is). I like both Margo Robbie and Ryan Gosling. The trailers make the movie seem fun and novel.
It’s currently tracking for a 100M opening.
Mirror for those hit by the paywall:
https://archive.is/yhnOE