I don't understand the premise. The only "main negative" takeaway I got was that studios can cancel contacts without penalties. Every other problem sounded like the "haves", as the article calls...
I don't understand the premise. The only "main negative" takeaway I got was that studios can cancel contacts without penalties. Every other problem sounded like the "haves", as the article calls them, problem. Fran is right, execs get huge packages for streaming rights during a downturn in other types of consumption. I don't see how that makes the strikes part of the problem.
Maybe I'll just not read enough on the subject and this whole debacle will just result in cuts to catering and key grip pay.
I think this article starts to mention some deeper issues but stops way short of being a worthwhile deep dive. A better written article would mention how, no matter what this contract ends up...
I think this article starts to mention some deeper issues but stops way short of being a worthwhile deep dive.
A better written article would mention how, no matter what this contract ends up looking like, we are in for a world of confusion as technology continues to develop.
AI is here to stay but we have no idea what it will look like. Is it a productivity tool for people to do their jobs better and faster? Or is it going to be making top-tier shows with little to no human interaction? Or worse, will it be making garbage-tier shows with little to no human interaction? If AI is going to evolve how I think it might, then Hollywood may be irrelevant. If they put in their contracts that no AI can be used, then independent content creators will get ahead of them on platforms like YouTube by just using AI, regardless of what's going on in Hollywood.
Streaming is an issue too. Ads aren't supporting TV (or internet) like they used to. People are either requiring a subscription or relying on investors until they fail. Perhaps we will end up in a situation where free content is only produced out of pocket by wealthy elites who are willing to spend money to spread their ideologies. Maybe we will have "Star Wars, a SpaceX production."
I have to say, it feels like we are entering the beginning of the end for traditional capitalism. Wealth has accumulated to a few people and technology has made many things free or insanely cheap to produce. There are some incredible programs and pieces of media that have been made for almost nothing and distributed for free. What happens as the tech gets better? What happens if AI can literally make it all for us at zero cost?
Turbulent times ahead, not just for Hollywood either.
I find myself in a weird position where I support the labor movement wholeheartedly and think AI needs to be used for the benefit of all, rather than to enrich the already obscenely wealthy. But I also think technological progress is a good thing overall. Even when it's bad, it's an unstoppable tsunami anyway.
In it's current form AI will do absolutely nothing to replace most jobs in the industry. Directing, lighting, set design and construction, catering, makeup, cinetography, practical effects,...
Or worse, will it be making garbage-tier shows with little to no human interaction?
In it's current form AI will do absolutely nothing to replace most jobs in the industry. Directing, lighting, set design and construction, catering, makeup, cinetography, practical effects, prosthetics. I'm sure we're on the cusp of AI assisted voice acting, animation and at least some special effects, but the quality is so poor that I would argue it's years away from zero human interaction.
Maybe we can see a resurgence of the auteur writer/director from this in the next decade. Or maybe entertainment will become a mass produced commodity bolted together from various AI tools. I for one won't be watching the latter, when there's no end of classic books and human made entertainment I could spend the rest of my life consuming. But I'm probably in the minority, since I sat out 90% of reality TV from the last 20 years.
I predict that the various "AI" (I hate that term) will turn movie and tv productions more and more indie if the technology progresses and isn't neutered due to copy right infringing data sets....
AI is here to stay but we have no idea what it will look like.
I predict that the various "AI" (I hate that term) will turn movie and tv productions more and more indie if the technology progresses and isn't neutered due to copy right infringing data sets. Just like how improvement and low cost of video game engines allow a single person to make an expansive and fun game of the same quality as a AAA studio. I honestly can't wait for one-man studios to be able to produce a feature length movie. They will be able to control all aspects of their vision instead of having to worry about things like "how will this be received in China?".
It’s likely the end of an era, and maybe the end of the “movie star”. Actors may end up regulated to the stage, broadway and smaller indie projects. I can also see studios slowly start to go away...
It’s likely the end of an era, and maybe the end of the “movie star”. Actors may end up regulated to the stage, broadway and smaller indie projects. I can also see studios slowly start to go away over time. Imagine a scenario where someone could create their own entertainment through free ai tools? They could easy just share it with other people, cutting out a lot of the studio execs that drain people’s lives so they can buy that 5th yacht.
I don't understand the premise. The only "main negative" takeaway I got was that studios can cancel contacts without penalties. Every other problem sounded like the "haves", as the article calls them, problem. Fran is right, execs get huge packages for streaming rights during a downturn in other types of consumption. I don't see how that makes the strikes part of the problem.
Maybe I'll just not read enough on the subject and this whole debacle will just result in cuts to catering and key grip pay.
Mirror, for those hit by the paywall:
https://archive.is/JKm3w
I think this article starts to mention some deeper issues but stops way short of being a worthwhile deep dive.
A better written article would mention how, no matter what this contract ends up looking like, we are in for a world of confusion as technology continues to develop.
AI is here to stay but we have no idea what it will look like. Is it a productivity tool for people to do their jobs better and faster? Or is it going to be making top-tier shows with little to no human interaction? Or worse, will it be making garbage-tier shows with little to no human interaction? If AI is going to evolve how I think it might, then Hollywood may be irrelevant. If they put in their contracts that no AI can be used, then independent content creators will get ahead of them on platforms like YouTube by just using AI, regardless of what's going on in Hollywood.
Streaming is an issue too. Ads aren't supporting TV (or internet) like they used to. People are either requiring a subscription or relying on investors until they fail. Perhaps we will end up in a situation where free content is only produced out of pocket by wealthy elites who are willing to spend money to spread their ideologies. Maybe we will have "Star Wars, a SpaceX production."
I have to say, it feels like we are entering the beginning of the end for traditional capitalism. Wealth has accumulated to a few people and technology has made many things free or insanely cheap to produce. There are some incredible programs and pieces of media that have been made for almost nothing and distributed for free. What happens as the tech gets better? What happens if AI can literally make it all for us at zero cost?
Turbulent times ahead, not just for Hollywood either.
I find myself in a weird position where I support the labor movement wholeheartedly and think AI needs to be used for the benefit of all, rather than to enrich the already obscenely wealthy. But I also think technological progress is a good thing overall. Even when it's bad, it's an unstoppable tsunami anyway.
In it's current form AI will do absolutely nothing to replace most jobs in the industry. Directing, lighting, set design and construction, catering, makeup, cinetography, practical effects, prosthetics. I'm sure we're on the cusp of AI assisted voice acting, animation and at least some special effects, but the quality is so poor that I would argue it's years away from zero human interaction.
Maybe we can see a resurgence of the auteur writer/director from this in the next decade. Or maybe entertainment will become a mass produced commodity bolted together from various AI tools. I for one won't be watching the latter, when there's no end of classic books and human made entertainment I could spend the rest of my life consuming. But I'm probably in the minority, since I sat out 90% of reality TV from the last 20 years.
I predict that the various "AI" (I hate that term) will turn movie and tv productions more and more indie if the technology progresses and isn't neutered due to copy right infringing data sets. Just like how improvement and low cost of video game engines allow a single person to make an expansive and fun game of the same quality as a AAA studio. I honestly can't wait for one-man studios to be able to produce a feature length movie. They will be able to control all aspects of their vision instead of having to worry about things like "how will this be received in China?".
It’s likely the end of an era, and maybe the end of the “movie star”. Actors may end up regulated to the stage, broadway and smaller indie projects. I can also see studios slowly start to go away over time. Imagine a scenario where someone could create their own entertainment through free ai tools? They could easy just share it with other people, cutting out a lot of the studio execs that drain people’s lives so they can buy that 5th yacht.