8 votes

Creators are mitigating burnout with longform YouTube videos

5 comments

  1. [3]
    Cycloneblaze
    Link
    An article giving a look into what some video essayists think about the rise in popularity of their format.

    An article giving a look into what some video essayists think about the rise in popularity of their format.

    Nicholson, who attended VidCon as a Featured Creator, noted the demand for longer, nostalgic content during a panel featuring pop culture commentary YouTubers.

    Despite doing the complete opposite of what industry experts and many established creators recommended, like posting frequently to engage with viewers, Nicholson's church play video was viewed more than a million times in the few days since she posted it. She and other creators who specialize in documentary-style deep dives, pop culture analyses and video essay takes have carved out a niche of viewers who demand quality over frequency.

    5 votes
    1. [2]
      Akir
      Link Parent
      I have also noticed that this is the kind of content I really want to watch. I was actually considering subscribing to Nebula.

      I have also noticed that this is the kind of content I really want to watch. I was actually considering subscribing to Nebula.

      5 votes
      1. Adys
        Link Parent
        I encourage you to do so if you have the means even if you don’t plan to watch it much. I think it’s very important to support this model, and some of the exclusive content is super cool.

        I encourage you to do so if you have the means even if you don’t plan to watch it much. I think it’s very important to support this model, and some of the exclusive content is super cool.

        3 votes
  2. [2]
    meme
    Link
    Between this and the Lindsay Ellis article, I'm suspicious the Ellis-Nicholson-Contrapoints-etc friend group has conspired with NBC news to get press coverage. (I'm not saying this as a bad thing,...

    Between this and the Lindsay Ellis article, I'm suspicious the Ellis-Nicholson-Contrapoints-etc friend group has conspired with NBC news to get press coverage.

    (I'm not saying this as a bad thing, nearly every business tries to get mentioned in the press)

    1. cloud_loud
      Link Parent
      NBC is just doing a lot of articles about Vidcon, as you can see with this article about Minecraft YouTubers. It’s like how trades do a lot of articles about specific events like ComicCon or...

      NBC is just doing a lot of articles about Vidcon, as you can see with this article about Minecraft YouTubers. It’s like how trades do a lot of articles about specific events like ComicCon or CinemaCon.

      3 votes