I've also never heard of this, I actually thought this was about the Concord jet until I read the title twice. And baffling that they decided to get into the character shooter genre now, it's well...
I've also never heard of this, I actually thought this was about the Concord jet until I read the title twice. And baffling that they decided to get into the character shooter genre now, it's well saturated.
Yes. "Marketing". The elephant in the room in game journalists' writing rooms is palpable. This may be revolutionary thinking, but what if the game is just bad? It doesn't look appealing, it...
Yes. "Marketing".
The elephant in the room in game journalists' writing rooms is palpable.
This may be revolutionary thinking, but what if the game is just bad?
It doesn't look appealing, it doesn't inspire, the gameplay is middling. The only thing it has going for itself is the gorgeous cinematics... But you can't get (or keep) players with cinematics alone.
Calling this a marketing flop is silly, it's been part of the online discourse for a while. Whether that's for the right reasons I'll leave in the middle, but it resulted in a buttload of attention and it still didn't sell.
As a devil's advocate, there's a lot of "bad" games that can be Carried purely by its marketing, even if quality is subpar. Or vice versa where a decent game is simply beat to market or has...
As a devil's advocate, there's a lot of "bad" games that can be Carried purely by its marketing, even if quality is subpar. Or vice versa where a decent game is simply beat to market or has drastically bad luck.
Marketing should have expected floors and ceilings in mind for the expected returns, and clearly something much more drastic than "bad game" went wrong if it performed far below the worst case scenario. This was a first party Sony game that launched on PC and PS simultaneously, after all.
With all that said, I think marketing estimates are being dishonest and not facing the cold truth that this sector has been dominated by a F2P model for a while now. Double dipping in a weak economy is a recipe for disaster beyond imagination, where people are settled in free or already paid for services.
I wonder if they dumped their whole marketing budget into trying to pull a Massive Attack with a "sly declaration of new classic status slipped into a list of old safe ones" by getting Secret...
I wonder if they dumped their whole marketing budget into trying to pull a Massive Attack with a "sly declaration of new classic status slipped into a list of old safe ones" by getting Secret Level to do an episode dedicated to their new IP to top off the cluster fuck outlined in this article.
I had never heard of this game, and I consider myself vaguely aware of happenings in the game industry. The genre is definitely overcrowded too...
I've also never heard of this, I actually thought this was about the Concord jet until I read the title twice. And baffling that they decided to get into the character shooter genre now, it's well saturated.
Well they started development 5+ years ago. That's the trouble with really long projects like this...
Yes. "Marketing".
The elephant in the room in game journalists' writing rooms is palpable.
This may be revolutionary thinking, but what if the game is just bad?
It doesn't look appealing, it doesn't inspire, the gameplay is middling. The only thing it has going for itself is the gorgeous cinematics... But you can't get (or keep) players with cinematics alone.
Calling this a marketing flop is silly, it's been part of the online discourse for a while. Whether that's for the right reasons I'll leave in the middle, but it resulted in a buttload of attention and it still didn't sell.
IGN giving it a 7 is a farce.
As a devil's advocate, there's a lot of "bad" games that can be Carried purely by its marketing, even if quality is subpar. Or vice versa where a decent game is simply beat to market or has drastically bad luck.
Marketing should have expected floors and ceilings in mind for the expected returns, and clearly something much more drastic than "bad game" went wrong if it performed far below the worst case scenario. This was a first party Sony game that launched on PC and PS simultaneously, after all.
With all that said, I think marketing estimates are being dishonest and not facing the cold truth that this sector has been dominated by a F2P model for a while now. Double dipping in a weak economy is a recipe for disaster beyond imagination, where people are settled in free or already paid for services.
It terms of marketing, the first I heard of this game was people mocking the sales numbers on reddit. So there might be something there.
I wonder if they dumped their whole marketing budget into trying to pull a Massive Attack with a "sly declaration of new classic status slipped into a list of old safe ones" by getting Secret Level to do an episode dedicated to their new IP to top off the cluster fuck outlined in this article.