19 votes

With Greta Gerwig’s $100 million new film, Mattel is trying to prove Barbie isn’t hopelessly out of date

13 comments

  1. CaptainBeyond
    Link
    I love Greta Gerwig as a filmmaker. I hope this flick is killer.

    I love Greta Gerwig as a filmmaker. I hope this flick is killer.

    12 votes
  2. liv
    Link
    I have to admit I really want to see this. It looks weird in all kinds of ways.

    I have to admit I really want to see this. It looks weird in all kinds of ways.

    6 votes
  3. [7]
    palimpsest
    Link
    I'm really torn about this one. I liked Gerwig's Little Women, because it was both enjoyable and clever, but at the same time, I'm veeeeery reluctant to go along with something that's essentially...

    I'm really torn about this one. I liked Gerwig's Little Women, because it was both enjoyable and clever, but at the same time, I'm veeeeery reluctant to go along with something that's essentially a huge marketing effort by a massive brand. I'm thinking I'll probably pirate it - I'm super curious but at the same time don't really want to support Mattel.

    4 votes
    1. [3]
      Laihiriel
      Link Parent
      Counterpoint: seeing it in the theater means you’re supporting Greta Gerwig and feminist movies with empowered feminist protagonists, which will let Hollywood green light more of those types of...

      Counterpoint: seeing it in the theater means you’re supporting Greta Gerwig and feminist movies with empowered feminist protagonists, which will let Hollywood green light more of those types of projects!

      But I totally understand the desire not to support a glorified toy commercial. I’m personally going to see it, but I don’t think I could do the same with, say, an American Girl movie. Barbie, to me, is knowingly commercial. She always has been.

      10 votes
      1. [2]
        GunnarRunnar
        Link Parent
        And like what big movie isn't a huge marketing effort by a big brand? At least this movie seems far from soulless.

        And like what big movie isn't a huge marketing effort by a big brand?

        At least this movie seems far from soulless.

        7 votes
        1. Laihiriel
          Link Parent
          I just saw an opinion piece on YouTube that was talking about how movies need marketing to succeed, because that’s what generates interest. Movies without hype are absolutely tanking in theaters...

          I just saw an opinion piece on YouTube that was talking about how movies need marketing to succeed, because that’s what generates interest. Movies without hype are absolutely tanking in theaters right now.

    2. [2]
      Tardigrade
      Link Parent
      For the purposes of being slightly provocative aren't a lot of childrens films just glorified adverts for their merch lines or do you make the distinction of films made for the toys and toys made...

      For the purposes of being slightly provocative aren't a lot of childrens films just glorified adverts for their merch lines or do you make the distinction of films made for the toys and toys made for the films? I'm just thinking mainly of disney as the toy empire it is or the lego film.

      6 votes
      1. palimpsest
        Link Parent
        I get your point, but I don't normally watch those either.

        I get your point, but I don't normally watch those either.

        1 vote
    3. TheJorro
      Link Parent
      You can't get a movie about toy-based IP otherwise. It's all inherently marketing. At that point, it's what they try to do with the IP. Having talent writers making an insightful and daring movie...

      You can't get a movie about toy-based IP otherwise. It's all inherently marketing. At that point, it's what they try to do with the IP.

      Having talent writers making an insightful and daring movie is on the "good" extreme of possibilities. It's an much better approach than something like, say, Battleship or GI Joe.

      1 vote
  4. [2]
    cfabbro
    Link
    Mirror for those hit by the paywall: https://archive.is/bx2pB

    Mirror for those hit by the paywall:
    https://archive.is/bx2pB

    2 votes
    1. anadem
      Link Parent
      Thanks. The almost makes me (M,79) keen to see the movie, despite not having watched a movie for maybe fifteen years. My kids, all very much adults, might have to go, perhaps with the excuse of...

      Thanks. The almost makes me (M,79) keen to see the movie, despite not having watched a movie for maybe fifteen years. My kids, all very much adults, might have to go, perhaps with the excuse of sharing it with my 4yo granddaughter.

      8 votes
  5. Snowblood
    Link
    I honestly can't wait for this movie, and really wish I had the time for the fabled Barbie/Oppenheimer double feature.

    I honestly can't wait for this movie, and really wish I had the time for the fabled Barbie/Oppenheimer double feature.

    1 vote
  6. tomf
    Link
    Personally, I view Barbie as the prequel to Refn's Neon Trilogy, replacing Neon Demon --- just bumping it off. Ken enters the real world and discovers that his looks and relationship with Barbie...

    Personally, I view Barbie as the prequel to Refn's Neon Trilogy, replacing Neon Demon --- just bumping it off.

    Ken enters the real world and discovers that his looks and relationship with Barbie doesn't pay the bills...