21 votes

Topic deleted by author

22 comments

  1. [10]
    Sodliddesu
    Link
    Hmmm... What a name. Not to be too negative but I don't hear anything about Nothing in my real world circles and to have such a... Generic? Name. CMF by Nothing? Color, Material, Finish by Nothing...

    Hmmm... What a name.

    Not to be too negative but I don't hear anything about Nothing in my real world circles and to have such a... Generic? Name. CMF by Nothing? Color, Material, Finish by Nothing - Like, think of literally anything else to call it.

    I dunno, maybe I'm just not the target audience.

    18 votes
    1. [3]
      Wuju
      Link Parent
      I would agree, but one of the most popular generic brands for groceries and other household items here in Canada is "no name". The environment for tech products may be very different from that of...

      I would agree, but one of the most popular generic brands for groceries and other household items here in Canada is "no name". The environment for tech products may be very different from that of groceries, but if they fail, I don't think it'll be because of the name.

      11 votes
      1. [2]
        sparksbet
        Link Parent
        no name has extremely strong branding though, right? And even the name plays on expectations in the market (people already talked about buying "no-name" brands at the grocery store) in a way...

        no name has extremely strong branding though, right? And even the name plays on expectations in the market (people already talked about buying "no-name" brands at the grocery store) in a way Nothing doesn't really in its equivalent space.

        8 votes
        1. FrillsofTilde
          Link Parent
          The no name branding has been around for a very long time and only in the past few years has it been something people want to talk about. It took lots of years of nothing before it became something.

          The no name branding has been around for a very long time and only in the past few years has it been something people want to talk about. It took lots of years of nothing before it became something.

          3 votes
    2. Degeneratesaint
      Link Parent
      I can be at least one person in agreement. I know I've heard the name at least a few times but it's never stuck and if I did ever look into their products I wasn't impressed. Nothing is just too...

      I can be at least one person in agreement. I know I've heard the name at least a few times but it's never stuck and if I did ever look into their products I wasn't impressed. Nothing is just too out there to function as a name.

      7 votes
    3. Akir
      Link Parent
      I think they're trying to be something like Muji, where they sell products that don't have branding on them. But they don't have the simple aesthetic that Muji has, and smartphones and earbuds...

      I think they're trying to be something like Muji, where they sell products that don't have branding on them. But they don't have the simple aesthetic that Muji has, and smartphones and earbuds already look so much alike that every one of them looks generic now.

      1 vote
    4. [3]
      Lonan
      Link Parent
      I have the badly-named Nothing Ear (1) earbuds. They feel really solid, look great, the case is nice haha, they are small and comfortable to wear for hours, and work reasonably well. The...

      I have the badly-named Nothing Ear (1) earbuds. They feel really solid, look great, the case is nice haha, they are small and comfortable to wear for hours, and work reasonably well. The Nothing-specific app shows the charge per earbud and for the case, which is handy given Android's really basic bluetooth support.

      They're not without glitches though. Random 2-second disconnects, or sometimes one ear will just be like "nope, not today" and there's no solution other than putting it in the case and waiting for it to sort itself out. And occasionally they'll feel like they're about to fall out - most of the time they sort of stick in my ear perfectly, but randomly they'll feel super slippy and won't stay in. I need to suck in through my ears or something.

      Am I the target market? No idea, maybe. I read loads of reviews of earbuds and these had a pretty good price-quality rating, and were the ones that IMO looked the coolest and smallest of non-Apple, Android-focused earbuds.

      Edit: my god, that sounds like astroturfing, sorry, I'm not a bot I swear. Nothing sucks! There you go, balance.

      1 vote
      1. [2]
        Sodliddesu
        Link Parent
        Hahaha, those problems sound like the same issues I have with some cheap $35 wireless earbuds I picked up for work! I'm not really a true wireless earbud fan though. The only thing that works with...

        Hahaha, those problems sound like the same issues I have with some cheap $35 wireless earbuds I picked up for work! I'm not really a true wireless earbud fan though. The only thing that works with my ears are the ones with the big inner ear flange, everything else slides out, and I've tried both foam and silicone - neither wants to hold in my ear and both end up really uncomfortable after an hour or so.

        1 vote
        1. Lonan
          Link Parent
          Yeah I also bought some fully wireless over the ear mpow ones for use while exercising. They're bigger and the battery lasts longer, but the case is flakey and one randomly doesn't charge, and...

          Yeah I also bought some fully wireless over the ear mpow ones for use while exercising. They're bigger and the battery lasts longer, but the case is flakey and one randomly doesn't charge, and they hurt my ears after a couple of hours. Plus in android the percentage charged info is not correct or only shows the most charged one. My experience with wireless ear buds hasn't been amazing shall we say. They all seem to have problems.

          1 vote
    5. vanilliott
      Link Parent
      I heard about it, saw a little press. Checked it out. Maybe I'm missing something, but I concluded just another Android phone with some LEDs embedded on the back. That's about it.

      I heard about it, saw a little press. Checked it out. Maybe I'm missing something, but I concluded just another Android phone with some LEDs embedded on the back. That's about it.

  2. Kerry56
    Link
    Missed opportunity. They should have called it Less than Nothing.

    Missed opportunity. They should have called it Less than Nothing.

    10 votes
  3. HeroesJourneyMadness
    Link
    First I've heard of this brand, and just trying to form coherent sentences about them - I can't even - how did this brand get through any kind of actual real proper marketing and branding...

    First I've heard of this brand, and just trying to form coherent sentences about them - I can't even - how did this brand get through any kind of actual real proper marketing and branding discussion without getting shredded? I want to know what agency or consultant did this to them and ensure that story gets a ton of attention - because seriously? Who's responsible for this?

    As for the project - I have no opinion, because I can't get past the brand name - it just slips right by. Nothing to remember. ;-)

    3 votes
  4. [9]
    Maelstrom
    Link
    Absolutely love the look of the Nothing phone and surprisingly affordable given they’re positioning themselves as premium. Unfortunately being Android it’s out for me, but I hope they show there’s...

    Absolutely love the look of the Nothing phone and surprisingly affordable given they’re positioning themselves as premium. Unfortunately being Android it’s out for me, but I hope they show there’s a market for more interesting looking phones.

    2 votes
    1. [6]
      Cycloneblaze
      Link Parent
      Why is Android a deal-breaker for you? For one thing, a phone like this could never exist in the Apple ecosystem (if that's why).

      Why is Android a deal-breaker for you? For one thing, a phone like this could never exist in the Apple ecosystem (if that's why).

      2 votes
      1. [3]
        Maelstrom
        Link Parent
        That’s pretty much it, I’m way too deep in the Apple ecosystem both for work and personal. That said. Im starting to think I’d like to jump ship, just not to Google. Leaving me pretty out of options!

        That’s pretty much it, I’m way too deep in the Apple ecosystem both for work and personal. That said. Im starting to think I’d like to jump ship, just not to Google. Leaving me pretty out of options!

        3 votes
        1. [2]
          SleepyGary
          Link Parent
          The nice thing about android phones is that you can usually replace the OS with one of the various options that has the Google services stripped out (e.g., Lineage OS). It's not for the faint of...

          The nice thing about android phones is that you can usually replace the OS with one of the various options that has the Google services stripped out (e.g., Lineage OS). It's not for the faint of heart though. Lots of combing through XDA forums for instructions and support.

          1 vote
          1. Maelstrom
            Link Parent
            I spend more than a reasonable amount of time tinkering with electronics, but for whatever reason I’m resistant to doing it with phones. I think it’s about the one device I really need to “just...

            I spend more than a reasonable amount of time tinkering with electronics, but for whatever reason I’m resistant to doing it with phones. I think it’s about the one device I really need to “just work”. I might buy an Android for tinkering, the XDA forums look pretty interesting.

            2 votes
      2. [2]
        stu2b50
        Link Parent
        It already exists, it’s the iPhone. The nothing design is heavily inspired by the iPhone and Pei has said multiple times in interviews he thinks the iPhone is the best smartphone in the market...

        It already exists, it’s the iPhone. The nothing design is heavily inspired by the iPhone and Pei has said multiple times in interviews he thinks the iPhone is the best smartphone in the market right now.

        1 vote
        1. Maelstrom
          Link Parent
          I really have no complaints about the iPhone other than the fairly conventional styling. It’s Apple’s approach to right to repair and similar that I have beef with and voting with your wallet is...

          I really have no complaints about the iPhone other than the fairly conventional styling. It’s Apple’s approach to right to repair and similar that I have beef with and voting with your wallet is about the only agency we have in these situations. However I’m more focused on privacy which I think Apple is stronger than Android on (as far as I can tell).

          1 vote
    2. [2]
      Harvest
      Link Parent
      This was much of the reason I got my Nothing phone. Everything is just the same. It's a brick. There's no creativity. Is the LED back a gimmick? Yes. It is basically useless? Yes. But it's still a...

      This was much of the reason I got my Nothing phone. Everything is just the same. It's a brick. There's no creativity.

      Is the LED back a gimmick? Yes. It is basically useless? Yes. But it's still a solid phone from a manufacturer who wants to do something a little different, and I'm all for supporting that.

      1 vote
      1. Maelstrom
        Link Parent
        I think you and SleepyGary with XDA might have sold me on trying one.

        I think you and SleepyGary with XDA might have sold me on trying one.

        1 vote
  5. pArSeC
    Link
    It's extraordinary that I read this entire article and I still don't have any clue what "Nothing" make or sell.

    It's extraordinary that I read this entire article and I still don't have any clue what "Nothing" make or sell.

    2 votes