The plan only costs $1 a month. Apple can almost certainly eat that cost, and anyone who cannot complete their monthly exercise challenge because of illness or injury can probably still afford the $1 to keep the plan going.

The monthly challenge in the Fitness app is tailored to each user based on their exercise habits, right?

I've never been one to follow much social media - certainly not the kind that is just a (almost certainly fake) presentation of a perfect life. Someone's highlight reel. But I did catch myself on the other side of this. I spent hours on some days baking or cooking specifically to flex on people with well-crafted photos of the finished food. I still enjoyed it, but once I realized what I was doing I started cooking much more reasonably difficult dishes - so I'm sure it was motivated by a wish to instill envy in others.

So I think I understand that side of the equation. But I had a more or less captive audience (a Slack #food channel). Can anyone speak from the side of the willing consumer? The avid subscriber?