31 votes

AMC to slash movie ticket prices by 50% on Wednesdays

31 comments

  1. [4]
    daychilde
    Link
    I haven't seen a movie in the theatre in a while now. And in the past 7 years (easy to delineate as that's when we moved to Virginia) I have maybe 4-5 times. This might actually encourage me to do...

    I haven't seen a movie in the theatre in a while now. And in the past 7 years (easy to delineate as that's when we moved to Virginia) I have maybe 4-5 times.

    This might actually encourage me to do so slightly more often, altough still not much.

    Since I use a television as my monitor, being this close to it means it's almost as large (to scale) as a big movie theatre, but conveniently right here. I can pause and rewind. Sound is not quite as good, but I can have subtitles. And dinner. And even popcorn - with flavocol, as good as theatre.

    And no annoying people.

    And I just have to wait until it's out on DVD or streaming and someone will make it available. :)

    But that said, good on them for basically a mati-day instead of a matinee. :)

    10 votes
    1. [3]
      gary
      Link Parent
      I'm with you on all of that, but a friend asked me to watch Warfare with them in theaters, so I took a gander at the movies out this summer and committed to 3 months of AMC A-List. It seems that...

      I'm with you on all of that, but a friend asked me to watch Warfare with them in theaters, so I took a gander at the movies out this summer and committed to 3 months of AMC A-List. It seems that the pendulum has swung so hard against seeing movies in theaters that I was able to watch Thunderbolts 7 days after release with almost no one else in the theater with me. 80+% of the seats must have been empty. It was a surprisingly good experience but I'm going to cancel the subscription once it's over for all the other reasons you stated.

      P.S. thanks for introducing me to Flavacol

      5 votes
      1. [2]
        xethos
        Link Parent
        I mean I'm happy for you, but this is decidedly regional. I went to see the same movie, in the (more expensive) VIP theater with my fiancee this evening. A full fortnight after release, and when...

        I was able to watch Thunderbolts 7 days after release with almost no one else in the theater with me

        I mean I'm happy for you, but this is decidedly regional. I went to see the same movie, in the (more expensive) VIP theater with my fiancee this evening. A full fortnight after release, and when we went to pick seats online four hours before the show, we had a choice of just six seats. We noticed on the way out that even the last four (that we didn't pick) seemed to have filled in too.

        For better or for worse, the movie industry can still pack 'em in - even for the knock-off Avengerz (lol).

        Even still, we're far more likely to watch something at home. Being able to discuss, in real-time, what's right or wrong about some media is absolutely killer. Not just the bathroom breaks, the attire, not sneaking in our own snacks, the money, the drive in or out, or even on-demand play/pause. It's sharing the media that makes it special, and for us that's frequently more than just enjoying it side-by-side in silence.

        Thunderbolts* spoiler

        Like our discussion of the timer in the incinerator. In-universe, somebody had to request that. It had to be calibrated and synced to the exact time for the fire to enter, as well as tested, installed, and paid for, all so people that won't be around in 180 seconds will know how much time is on the clock. Way more fun to call it out together instead of questioning it after

        1 vote
        1. gary
          Link Parent
          Man, that sucks. It was incredibly satisfying to be so secluded in a large theater. There was a couple in my row but they decided to sit at the end instead of closer to the middle. I hope you get...

          Man, that sucks. It was incredibly satisfying to be so secluded in a large theater. There was a couple in my row but they decided to sit at the end instead of closer to the middle. I hope you get to experience the same in the future and I also hope it wasn't a fluke for me.

  2. [11]
    DefinitelyNotAFae
    Link
    Is this news? The local Marcus has $6-7 tickets on Tuesday (cheaper if you're a member, it's free) and has done Value Tuesdays for years? Regular tickets are like $16 maybe? (Idk online pricing is...

    Is this news? The local Marcus has $6-7 tickets on Tuesday (cheaper if you're a member, it's free) and has done Value Tuesdays for years? Regular tickets are like $16 maybe? (Idk online pricing is dumb)

    I believe this is all Marcus theaters too.

    2 votes
    1. [3]
      cloud_loud
      Link Parent
      Discount Tuesday has been a thing for many years now (in the big three chains Cinemark, Regal, and AMC) the news is that now the biggest chain is also slashing prices on Wednesday.

      Discount Tuesday has been a thing for many years now (in the big three chains Cinemark, Regal, and AMC) the news is that now the biggest chain is also slashing prices on Wednesday.

      5 votes
      1. [2]
        DefinitelyNotAFae
        Link Parent
        Got it, I caught the line at the bottom I guess it's just this is one not just for their loyalty program members. I think it's possible I'm being read as disingenuous and I am not.

        Got it, I caught the line at the bottom I guess it's just this is one not just for their loyalty program members.

        I think it's possible I'm being read as disingenuous and I am not.

        1. cloud_loud
          Link Parent
          Nah you’re fine. It’s also not just that, this will likely start a chain where two days of the week are discount days as opposed to one. This would increase attendance overall (Tuesday usually...

          Nah you’re fine. It’s also not just that, this will likely start a chain where two days of the week are discount days as opposed to one. This would increase attendance overall (Tuesday usually experiences a bump in the box office).

          1 vote
    2. [2]
      EmperorPenguin
      Link Parent
      Sadly, not everyone has a non-AMC-sized-chain theater in their area.

      Sadly, not everyone has a non-AMC-sized-chain theater in their area.

      1 vote
      1. DefinitelyNotAFae
        Link Parent
        Sure, and we have AMC but I'm just confused that this isn't normal, I suppose. It always has been in my recollection.

        Sure, and we have AMC but I'm just confused that this isn't normal, I suppose. It always has been in my recollection.

    3. [5]
      JCPhoenix
      Link Parent
      Never heard of Marcus Theaters. I assume that's a regional chain? Of if they're national, don't have the reach and brand recognition of AMC? Feel like AMC is the only widespread national theater...

      Never heard of Marcus Theaters. I assume that's a regional chain? Of if they're national, don't have the reach and brand recognition of AMC? Feel like AMC is the only widespread national theater chain. Them and maybe Alamo Drafthouse (though again, much smaller footprint that AMC).

      1 vote
      1. [4]
        DefinitelyNotAFae
        Link Parent
        I guess? They're in 17 states. They bought out a smaller chain, near me. But even back when we had GMC there was always a cheap night. Is it just AMC that hasn't been doing this? Or is the Midwest...

        I guess? They're in 17 states. They bought out a smaller chain, near me. But even back when we had GMC there was always a cheap night. Is it just AMC that hasn't been doing this? Or is the Midwest just super keen on a coupon night

        2 votes
        1. [3]
          kari
          Link Parent
          If the Midwest is anything like Winnipeg (which is basically just the Midwest but in Canada), yes. :)

          is the Midwest just super keen on a coupon night

          If the Midwest is anything like Winnipeg (which is basically just the Midwest but in Canada), yes. :)

          1 vote
          1. [2]
            DefinitelyNotAFae
            Link Parent
            I did say that knowing that we love a coupon. Also, it's obligatory if complimented on a thing to explain that you got it on sale/with a coupon/for free/secondhand/etc. just as much as it's...

            I did say that knowing that we love a coupon.

            Also, it's obligatory if complimented on a thing to explain that you got it on sale/with a coupon/for free/secondhand/etc. just as much as it's obligatory to mention if the dress or skirt you're complimented on has pockets.

            2 votes
            1. JCPhoenix
              Link Parent
              100% Midwestern. "Nice Jacket! Looks slick!" "Oh thanks! I got it on sale 50% off!" I didn't realize this was a thing until one day when my boss said that to me. And that was my response. I...

              100% Midwestern.

              "Nice Jacket! Looks slick!"
              "Oh thanks! I got it on sale 50% off!"

              I didn't realize this was a thing until one day when my boss said that to me. And that was my response. I remember thinking, "Wait....why did I just say that?" And then the Internet told me it was just a Midwesternism.

              2 votes
  3. [10]
    moocow1452
    Link
    AMC A-List is also updating their plans to 4 movies a week for $20/month. I'd consider it if I could guest people into movies on my plan, but I guess it's like splitting an all you can eat entree....

    AMC A-List is also updating their plans to 4 movies a week for $20/month. I'd consider it if I could guest people into movies on my plan, but I guess it's like splitting an all you can eat entree.

    https://www.amctheatres.com/amcstubs/alist

    2 votes
    1. [3]
      DefinitelyNotAFae
      Link Parent
      Yeah they're really wanting you to come back for 4 trips and hopefully 4 rounds of concessions. I have a friend who still goes to the movies at the level where he'd benefit from it. Life just...

      Yeah they're really wanting you to come back for 4 trips and hopefully 4 rounds of concessions.

      I have a friend who still goes to the movies at the level where he'd benefit from it. Life just doesn't work great for me for movies in theaters anymore and I hate that for me.

      1 vote
      1. [2]
        moocow1452
        Link Parent
        Then let me purchase a plan to let me spend two tickets in one go, or guest pricing and you'd have two people that you can market concessions for. Easy business.

        Then let me purchase a plan to let me spend two tickets in one go, or guest pricing and you'd have two people that you can market concessions for. Easy business.

        1 vote
        1. DefinitelyNotAFae
          Link Parent
          Eh I can see the intent of it being "for you" rather than for anyone 4x a week. Maybe the math is more like "we hope you under use it but if you do use it all, and then the important thing is you...

          Eh I can see the intent of it being "for you" rather than for anyone 4x a week. Maybe the math is more like "we hope you under use it but if you do use it all, and then the important thing is you come 4 separate times and don't share a popcorn when you do"

          I'm not sure. I have no ability to use that many movie tickets a month much less a week.

    2. [6]
      phoenixrises
      Link Parent
      I think it's really a non-factor adding one extra movie a week. Does anyone even go to the theater more than once a week on average? Like maybe if there's something really good, but I'm pretty...

      I think it's really a non-factor adding one extra movie a week. Does anyone even go to the theater more than once a week on average? Like maybe if there's something really good, but I'm pretty sure they can up it to unlimited movies a week and the calculus wouldn't change that much.

      I do try to go at least once a week to the theater though, but I do like watching movies solo and I have a pretty wide range of genres I enjoy.

      1 vote
      1. [5]
        macleod
        Link Parent
        The idea is less than you'll go see four movies a week, and more they want you to feel that you have more value, and when I was an AMC member, I often would go "I want to see X and Y this week,...

        The idea is less than you'll go see four movies a week, and more they want you to feel that you have more value, and when I was an AMC member, I often would go "I want to see X and Y this week, but what if I want to see it again? or Z or Y", and then I would only go once, because you have to kind of plan it out. Now, four? That's a lot easier to just go because there is a less than 1% chance I would ever see four movies in a week, but three? thats doable enough, especially when you consider they refresh starting Saturday.

        1. [4]
          phoenixrises
          Link Parent
          If that was the case, maybe they should just make it something silly like 10 movies a week. So much value!

          If that was the case, maybe they should just make it something silly like 10 movies a week. So much value!

          1. [3]
            macleod
            Link Parent
            That's jumping the shark, every time they increase their prices they add one more that will not be used by 99% of the population, have to give some wiggle room for a nice little marketing and...

            That's jumping the shark, every time they increase their prices they add one more that will not be used by 99% of the population, have to give some wiggle room for a nice little marketing and pricing shift.

            + the more you have, the more "pro" users will abuse it, either directly (like I did with MoviePass when it first came out and saw Blade Runner 2049 eleven times), or by 'giving it to friends'.

            1 vote
            1. [2]
              phoenixrises
              Link Parent
              Oh I guess I missed the price increase, since I was already in a higher pricing tier overall.

              Oh I guess I missed the price increase, since I was already in a higher pricing tier overall.

  4. [6]
    Comment deleted by author
    Link
    1. [5]
      JXM
      Link Parent
      Yeah, but I don’t think someone who build their own server and downloads movies using programs that require a decent amount of work to set up is the target market for going to the movies. If...

      Yeah, but I don’t think someone who build their own server and downloads movies using programs that require a decent amount of work to set up is the target market for going to the movies.

      If anything, it’ll make them try to get more people in theaters using things like this to make up for the deficit caused by you downloading the movie.

      2 votes
      1. kari
        (edited )
        Link Parent
        I think this is semi-disingenuous. I also use the *arr stack but I didn't go to more than 1 or maybe 2 movies a year before that, anyways, and that's still about what I go to. I'd assume it's...

        the deficit caused by you downloading the movie

        I think this is semi-disingenuous. I also use the *arr stack but I didn't go to more than 1 or maybe 2 movies a year before that, anyways, and that's still about what I go to. I'd assume it's similar for most people who are content with watching from home.

        Obviously, there's some streaming revenue that studious are missing out on, I guess, cause I did used to have (legal) streaming services, but AMC doesn't get any of that.

        E: I'm also not trying to argue that piracy == more revenue for studios or anything like that, I just don't think it 100% means lost revenue (compared to physical theft which does).

        2 votes
      2. [3]
        ShroudedScribe
        Link Parent
        I agree with @kari that this isn't a 1:1 comparison/loss. The result of piracy is a mixed bag, and often actually stirs up more sales. Let's assume John doesn't want to spend money on movies but...

        make up for the deficit caused by you downloading the movie

        I agree with @kari that this isn't a 1:1 comparison/loss. The result of piracy is a mixed bag, and often actually stirs up more sales.

        Let's assume John doesn't want to spend money on movies but wants to watch them. If John pirates a movie and tells his 5 friends how much he enjoyed it, if 2 or more friends are now interested and go on to purchase it (a theater ticket or some other viewing method), John has actually created more sales.

        The numbers are very diluted by streaming services, as they aren't direct sales, but it's still something.

        1 vote
        1. [2]
          JXM
          Link Parent
          That’s such a wild argument though. If you said that about anything else, it would make no sense. The answer is simple: Things cost money, if you don’t want to spend the money then you don’t get...

          Let's assume John doesn't want to spend money on movies but wants to watch them.

          That’s such a wild argument though. If you said that about anything else, it would make no sense. The answer is simple: Things cost money, if you don’t want to spend the money then you don’t get the thing legally.

          I don’t care if someone wants to download movies and watch them without paying, I’ve done it plenty of times before, but let’s not pretend it’s anything other than wanting something for free.

          If John pirates a movie and tells his 5 friends how much he enjoyed it, if 2 or more friends are now interested and go on to purchase it (a theater ticket or some other viewing method), John has actually created more sales.

          Alternatively, it’s more likely they’ll just watch the copy John has on his computer instead of going to the theater.

          3 votes
          1. ShroudedScribe
            Link Parent
            It not only is reality for digital goods, but physical ones as well. Is borrowing something from a friend illegal and immoral? Does that change if it's a DVD, or a sewing machine, or a game...

            That’s such a wild argument though. If you said that about anything else, it would make no sense.

            It not only is reality for digital goods, but physical ones as well. Is borrowing something from a friend illegal and immoral? Does that change if it's a DVD, or a sewing machine, or a game console, or a kitchen appliance, or their sourdough starter? None of these loans stimulate the economy, except perhaps through the purchase of materials. But these are "lost sales" for the makers of the previously listed products (or products derived from the listed tools).

            But if John borrowed any of those and posted about it on social media, it could contribute to one of his followers' decision making to buy one of those items.

            I'm not saying piracy is "right," but I'm arguing that the results of piracy are not easily measured.

            And when a lot of legal streaming services, such as Spotify, are paying fractions of a cent to artists (or their label), it's not much of a stretch to say a single incident of piracy isn't as impactful as rights holders claim they are.

            2 votes