I'm left to wonder how effective an AI influencer is the moment people realize they're fake. Even if you know a person is being paid for a promotion, you still know it's a person delivering the...
I'm left to wonder how effective an AI influencer is the moment people realize they're fake. Even if you know a person is being paid for a promotion, you still know it's a person delivering the message. I feel like there's a level of trust between influencers and their audience (regardless of how well placed that trust is). If I was watching a video or reading a post and I realized the whole thing was AI generated, I'd immediately disbelieve everything I'd heard because I don't trust AI to be factual, especially if I'm looking for opinions and first hand experiences. I imagine that's a lot of the value a travel influencer provides for their followers and I have to wonder if that same people who pay attention to influencers (a demographic I don't really fall into) will actually pay attention to these AI accounts.
Part of me feels like an idea like this is dead on arrival, but I've been surprised so often at how people choose to engage with AI so far (like people who "date" chat bots) that I won't be surprised either way. Strange times.
I think ultimately it almost doesn't matter, because it's simply so cheap to produce this sort of (fake) content. If you lose someone's trust - if you lose almost everyone's trust - who cares?...
I think ultimately it almost doesn't matter, because it's simply so cheap to produce this sort of (fake) content. If you lose someone's trust - if you lose almost everyone's trust - who cares? Just spin up another account.
Similarly, it's hard to gain followers, but launch 10,000 bots and one of them is almost guaranteed to take off.
I wondered about that as well. How easy will it be to get any of these to gain a following considering how hard it is for a real person? That's the other thing that I think will make AI...
I wondered about that as well. How easy will it be to get any of these to gain a following considering how hard it is for a real person? That's the other thing that I think will make AI influencers an up hill battle (and I'll be very disappointed if these somehow become more popular than humans). That said, I'm not sure the accidental death of influencer culture would be an inherently net negative to society either. Bit of a toss up for me and hard to know how to feel.
I don't really understand the purpose of travel influencers honestly. I was shocked to see the statistics that "73 percent of consumers say an influencer’s recommendation has helped them choose a...
I don't really understand the purpose of travel influencers honestly. I was shocked to see the statistics that "73 percent of consumers say an influencer’s recommendation has helped them choose a destination, a hotel or another element of a trip."
They're paid spokespeople that people choose to voluntarily engage with for some reason.
Like yeah, an AI influencer won't be real, or factual but... neither will a human influencer. Both of them are being fed the exact content that the brand wants them to promote.
No, see, you're placing value along the top axis, but most advertising/audience is aiming for the bottom axis of influence Fake Real 0------5------10 Not Sexy
No, see, you're placing value along the top axis, but most advertising/audience is aiming for the bottom axis of influence
The framing of this article is weird. They are setting it up as a social media thing, but really it's about advertisement agencies trying to replace independent contractors in with in house AI...
The framing of this article is weird. They are setting it up as a social media thing, but really it's about advertisement agencies trying to replace independent contractors in with in house AI content. It rubs me the wrong way, because the advertisement agencies are themselves the ones responsible for influencer marketing. The influencers aren't inherently lazy rent seekers, they are a (a sometimes shady) business that exists to circumvent the fact that people don't trust ads. So this is advertisers asking themselves how they can get away with lying to people while spending less money. Because they are already (sometimes) lying with the use influencers, and it is most likely that the most truthful ads cost them the most money to make, because it requires on location filming of actual real things.
I have mixed feelings on the end results of their true intentions, as I feel like ads are just a constant stream of garbage that really shouldn't exist. So this is a story of a fresh new less ethical garbage replacing the currently existing garbage. I feel like I really draw the line if the AI is just showing completely non existent things in the ads. Like mountains or buildings that aren't real. An ad showing someone hiking a waterfall, and in real life the closest waterfall to that location is 800 miles away in a different state or country.
Overall, I hated being confronted with this topic.
What got me is that yea, the influencers who support themselves by influencing are paid advertisements, but they didn’t start out that way, they started out as people making videos. They...
What got me is that yea, the influencers who support themselves by influencing are paid advertisements, but they didn’t start out that way, they started out as people making videos. They accumulated a following off their real videos and THEN sold themselves.
The ai was always an advertisement. It was always fake. There was never any quality. Why use an ai influencer over an actual raw paid ad? Would that really work?
I think at this point, most of the people making a living being an influencer are doing that for a living because that's what they set out to do. It may have been true a few years ago that there...
I think at this point, most of the people making a living being an influencer are doing that for a living because that's what they set out to do. It may have been true a few years ago that there were some people just posting their personal travel pictures on Instagram because they're passionate about the places they're visiting who got offered brand deals after some time. Nowadays, there's a set strategy for the types of pictures you need to post to get noticed by brands, influencers proactively reach out to them, or hire management companies that do so for them, and the whole pipeline has become a business. They're just small ad agencies focused on a single person as the public face, there's nothing grassroots about them anymore.
Yeah thats true I guess there are bottom of the barrel types who’s videos offer no substance, just like there are those people in every industry, the people min maxing a niche to squeeze money out...
Yeah thats true I guess there are bottom of the barrel types who’s videos offer no substance, just like there are those people in every industry, the people min maxing a niche to squeeze money out of the market instead of producing any value.
But they’re still people, and so the ones which are successful still have some special bit of creativity that sets them apart from the other wannabe influencers
I’m not sure AI will have that. I’m not sure what would set an AI video apart from all the other AI videos. Just like how all advertising looks the same these days
I don’t follow any travel influencers, but it seems to me that, if they do it professionally, they could do it well or badly. Similarly for whoever might be generating videos using AI.
I don’t follow any travel influencers, but it seems to me that, if they do it professionally, they could do it well or badly. Similarly for whoever might be generating videos using AI.
Warren Buffett on the Geico gecko: Maybe they could make these influencers animated characters, to avoid confusion?
Warren Buffett on the Geico gecko:
The gecko, I should add, has one particularly endearing quality – he works without pay. Unlike a human spokesperson, he never gets a swelled head from his fame nor does he have an agent to constantly remind us how valuable he is. I love the little guy.
Maybe they could make these influencers animated characters, to avoid confusion?
Social media posts by A.I.-created travel avatars cost far less to produce, yet look and sound real. Human influencers worry they’re being elbowed out.
I'm left to wonder how effective an AI influencer is the moment people realize they're fake. Even if you know a person is being paid for a promotion, you still know it's a person delivering the message. I feel like there's a level of trust between influencers and their audience (regardless of how well placed that trust is). If I was watching a video or reading a post and I realized the whole thing was AI generated, I'd immediately disbelieve everything I'd heard because I don't trust AI to be factual, especially if I'm looking for opinions and first hand experiences. I imagine that's a lot of the value a travel influencer provides for their followers and I have to wonder if that same people who pay attention to influencers (a demographic I don't really fall into) will actually pay attention to these AI accounts.
Part of me feels like an idea like this is dead on arrival, but I've been surprised so often at how people choose to engage with AI so far (like people who "date" chat bots) that I won't be surprised either way. Strange times.
I think ultimately it almost doesn't matter, because it's simply so cheap to produce this sort of (fake) content. If you lose someone's trust - if you lose almost everyone's trust - who cares? Just spin up another account.
Similarly, it's hard to gain followers, but launch 10,000 bots and one of them is almost guaranteed to take off.
I wondered about that as well. How easy will it be to get any of these to gain a following considering how hard it is for a real person? That's the other thing that I think will make AI influencers an up hill battle (and I'll be very disappointed if these somehow become more popular than humans). That said, I'm not sure the accidental death of influencer culture would be an inherently net negative to society either. Bit of a toss up for me and hard to know how to feel.
I don't really understand the purpose of travel influencers honestly. I was shocked to see the statistics that "73 percent of consumers say an influencer’s recommendation has helped them choose a destination, a hotel or another element of a trip."
They're paid spokespeople that people choose to voluntarily engage with for some reason.
Like yeah, an AI influencer won't be real, or factual but... neither will a human influencer. Both of them are being fed the exact content that the brand wants them to promote.
No, see, you're placing value along the top axis, but most advertising/audience is aiming for the bottom axis of influence
The framing of this article is weird. They are setting it up as a social media thing, but really it's about advertisement agencies trying to replace independent contractors in with in house AI content. It rubs me the wrong way, because the advertisement agencies are themselves the ones responsible for influencer marketing. The influencers aren't inherently lazy rent seekers, they are a (a sometimes shady) business that exists to circumvent the fact that people don't trust ads. So this is advertisers asking themselves how they can get away with lying to people while spending less money. Because they are already (sometimes) lying with the use influencers, and it is most likely that the most truthful ads cost them the most money to make, because it requires on location filming of actual real things.
I have mixed feelings on the end results of their true intentions, as I feel like ads are just a constant stream of garbage that really shouldn't exist. So this is a story of a fresh new less ethical garbage replacing the currently existing garbage. I feel like I really draw the line if the AI is just showing completely non existent things in the ads. Like mountains or buildings that aren't real. An ad showing someone hiking a waterfall, and in real life the closest waterfall to that location is 800 miles away in a different state or country.
Overall, I hated being confronted with this topic.
What got me is that yea, the influencers who support themselves by influencing are paid advertisements, but they didn’t start out that way, they started out as people making videos. They accumulated a following off their real videos and THEN sold themselves.
The ai was always an advertisement. It was always fake. There was never any quality. Why use an ai influencer over an actual raw paid ad? Would that really work?
I think at this point, most of the people making a living being an influencer are doing that for a living because that's what they set out to do. It may have been true a few years ago that there were some people just posting their personal travel pictures on Instagram because they're passionate about the places they're visiting who got offered brand deals after some time. Nowadays, there's a set strategy for the types of pictures you need to post to get noticed by brands, influencers proactively reach out to them, or hire management companies that do so for them, and the whole pipeline has become a business. They're just small ad agencies focused on a single person as the public face, there's nothing grassroots about them anymore.
Yeah thats true I guess there are bottom of the barrel types who’s videos offer no substance, just like there are those people in every industry, the people min maxing a niche to squeeze money out of the market instead of producing any value.
But they’re still people, and so the ones which are successful still have some special bit of creativity that sets them apart from the other wannabe influencers
I’m not sure AI will have that. I’m not sure what would set an AI video apart from all the other AI videos. Just like how all advertising looks the same these days
I don’t follow any travel influencers, but it seems to me that, if they do it professionally, they could do it well or badly. Similarly for whoever might be generating videos using AI.
Warren Buffett on the Geico gecko:
Maybe they could make these influencers animated characters, to avoid confusion?
Warren Buffett
Thanks, fixed.
https://archive.is/cm9wS