24 votes

Tubi explodes in popularity, outranking Max and Apple TV+

16 comments

  1. [7]
    XanIves
    Link
    “There is also a catch to Tubi’s rise, even if it is not currently bothering investors. The streaming service, which relies entirely on advertising revenue, is not yet profitable. Ms. Sud said...

    “There is also a catch to Tubi’s rise, even if it is not currently bothering investors. The streaming service, which relies entirely on advertising revenue, is not yet profitable. Ms. Sud said that the company was continuing to invest to reach greater scale. “Our lack of profitability is a conscious choice,” she said.”

    Shocking, a company giving away a free service at a loss outcompetes on user numbers against platforms forced to turn a profit. Obviously this is going to get enshittified in the near future, and the usage will drop like every other platform when they start jacking their rates up.

    65 votes
    1. [4]
      hamstergeddon
      Link Parent
      Services like Tubi seem to be a dime a dozen, so I'm honestly kind of okay with service-hopping here if they go to shit. Roku, PlutoTV, etc.

      Services like Tubi seem to be a dime a dozen, so I'm honestly kind of okay with service-hopping here if they go to shit. Roku, PlutoTV, etc.

      17 votes
      1. [3]
        Britimmer
        Link Parent
        I genuinely like those services. It's how cable should have been. Either I pay you and there's no ads, or it's free and there are ad breaks. One or the other. I'm fine with the commercials on...

        I genuinely like those services. It's how cable should have been. Either I pay you and there's no ads, or it's free and there are ad breaks. One or the other.

        I'm fine with the commercials on PlutoTV (except when it's the same one back to back) since I'm getting to watch a 24/7 channel of something I like for free fiddy. Seems like a square deal to me.

        22 votes
        1. Habituallytired
          Link Parent
          Agreed. I am more than happy to pay for something if it means I don't have ads. It's something that made us not get cable when we first moved in together, and something I strongly believe is...

          Agreed. I am more than happy to pay for something if it means I don't have ads. It's something that made us not get cable when we first moved in together, and something I strongly believe is necessary to either evolve or die.

          Hell, I'd even be ok with a 1-minute ad break between shows, just not in the middle, all the time.

          Hopefully cable companies wake up and finally figure out that people don't want ads.

          5 votes
        2. Diff
          Link Parent
          That's one of the major pain points for my wife and I watching Hulu. There are ads and glitches galore. Watching the same ads practically on repeat, having a 33% chance that an ad break just skips...

          That's one of the major pain points for my wife and I watching Hulu. There are ads and glitches galore. Watching the same ads practically on repeat, having a 33% chance that an ad break just skips the rest of the episode, forcing you to watch more ads to resume the episode you were just watching, and paying quite a bit for the privilege of dealing with this steamy mess. Even though we have paying access to these shows, often we end up watching on one of the many pirate streaming platforms just for a better viewing experience.

          4 votes
    2. NaraVara
      Link Parent
      It’s a free, ad supported service, if they jack up rates it’ll be on advertising time and they’d be able to charge higher rates because they have larger audiences. It’s not going to hit viewers...

      It’s a free, ad supported service, if they jack up rates it’ll be on advertising time and they’d be able to charge higher rates because they have larger audiences. It’s not going to hit viewers unless they start inserting too many ads.

      8 votes
    3. cloud_loud
      Link Parent
      The thing I don’t understand about Tubi is why they spend money on their original content. Who the hell is watching made for Tubi stuff, I would imagine most people are there to watch the studio...

      The thing I don’t understand about Tubi is why they spend money on their original content. Who the hell is watching made for Tubi stuff, I would imagine most people are there to watch the studio stuff that gets licensed to them. I feel like they’d save money by shuttering their originals.

      7 votes
  2. [2]
    winther
    Link
    I don't know Tubi but it sounds like PlutoTV. I can certainly see there is a big market potential for those kind of uncomplicated services for just "having something on". For what it delivers, I...

    I don't know Tubi but it sounds like PlutoTV. I can certainly see there is a big market potential for those kind of uncomplicated services for just "having something on". For what it delivers, I think Plutotv is perfectly OK. It is nice not to have to bother with trial periods or subscriptions, and the ads are reasonable. It helps with the paradox of choice because I can just tune into a random episode of Top Gear, Frasier or Star Trek and zone out for a bit. If I had to pick a specific episode of those shows it would take me forever to decide.

    8 votes
    1. cloud_loud
      Link Parent
      Tubi’s better than PlutoTV. Tubi’s interface is like Netflix, and they have more films especially more niche films in the horror and art-house world.

      Tubi’s better than PlutoTV. Tubi’s interface is like Netflix, and they have more films especially more niche films in the horror and art-house world.

      7 votes
  3. elight
    Link
    Plex offers a boatload of free ad-supported channels. I suspect you may need a membership for them. I bought a lifetime pass a decade or so ago. Thank goodness!!!

    Plex offers a boatload of free ad-supported channels. I suspect you may need a membership for them. I bought a lifetime pass a decade or so ago. Thank goodness!!!

    5 votes
  4. [5]
    Oxalis
    Link
    Tubi is infamous for being a dumping ground of content for the un-discerning viewer. It's not a place for high-level prestige television or even a place for someone that knows what they want....

    Tubi is infamous for being a dumping ground of content for the un-discerning viewer. It's not a place for high-level prestige television or even a place for someone that knows what they want. Instead it's just a source of consistent background noise and now that its hitting high numbers, I think this will only strengthen the push to create so-called "Ambient Media" to combat the glut of binge-able old series and films that millennials and younger haven't seen yet.

    Red Letter Media has a video where they call the deluge of low-to-no-budget films on the service "Watchbait" through most of them sound like mockbusters.

    5 votes
    1. skybrian
      Link Parent
      I like the idea of soothing background video that's meant to be in the background. It reminds me of screensavers and the random landscape photos that my Chromecast displays. But it also doesn't...

      I like the idea of soothing background video that's meant to be in the background. It reminds me of screensavers and the random landscape photos that my Chromecast displays.

      But it also doesn't seem so hard to find such things without ads?

      3 votes
    2. [3]
      KapteinB
      Link Parent
      The article says it's owned by Fox. That should give it a decent library, right? Or does Fox lease out all its good stuff to competitors and dump the rest to their own?

      The article says it's owned by Fox. That should give it a decent library, right? Or does Fox lease out all its good stuff to competitors and dump the rest to their own?

      1 vote
      1. [2]
        Oxalis
        Link Parent
        Fox is a weird situation. Four Years ago "Disney acquired 21st Century Fox for $71.3 billion, the media company also gained access to every property Fox owned. For example, Disney now has the...

        Fox is a weird situation.

        Four Years ago "Disney acquired 21st Century Fox for $71.3 billion, the media company also gained access to every property Fox owned. For example, Disney now has the rights to X-Men characters, the Avatar franchise, and numerous popular movies and television shows, from Die Hard to The Simpsons. Additionally, the company obtained the television channels that Fox owned, like FX, Fox Networks Groups, and a majority stake in National Geographic." https://www.msn.com/en-us/money/companies/four-years-on-was-disneys-fox-purchase-worth-it/ar-AA1kVCL3

        A lot of this content was rolled into Disney+ but I don't know enough about the Fox slate to say if any of it is on Tubi.

        3 votes
        1. json
          Link Parent
          Tubi is owned by Murdoch's Fox Corporation, the parts not sold to Disney. https://en.wikipedia.org/wiki/Fox_Corporation Owner: Murdoch family Divisions: Fox Entertainment Fox Television Stations...

          Tubi is owned by Murdoch's Fox Corporation, the parts not sold to Disney.

          https://en.wikipedia.org/wiki/Fox_Corporation

          • Owner: Murdoch family
          • Divisions:
            • Fox Entertainment
            • Fox Television Stations
            • Fox News Media
            • Fox Sports Media Group
            • Tubi Media Group
          3 votes