26 votes

Brands can now purchase an ad in the #2 slot of Reddit's "Trending" sections in the Popular page and Search dropdown

31 comments

  1. [15]
    Kuromantis
    Link
    The 'funded by ads' business model of the Internet is a mistake that should have been learned from looking at television news. I wonder what could replace it?

    The 'funded by ads' business model of the Internet is a mistake that should have been learned from looking at television news. I wonder what could replace it?

    17 votes
    1. [12]
      acdw
      Link Parent
      I think that's the problem -- we're all so used to free stuff that it's hard to make a case for paying for anything. But content creators/platform runners need money to live on / run their...

      I think that's the problem -- we're all so used to free stuff that it's hard to make a case for paying for anything. But content creators/platform runners need money to live on / run their platforms, so it's kind of an impossible problem.

      Honestly, I think the best thing to do would be some kind of generous UBI or the abolishment of money altogether, but that would require a complete overhaul of the entire world economy, society, and culture into a post-scarcity utopia.

      12 votes
      1. [8]
        Adys
        Link Parent
        I think this is a bit unfair to say. I'm extremely anti-ad, but I also really, really, really like the fact that information, overall, is free. And even if the ad-based model is imperfect, it's...

        we're all so used to free stuff that it's hard to make a case for paying for anything

        I think this is a bit unfair to say. I'm extremely anti-ad, but I also really, really, really like the fact that information, overall, is free. And even if the ad-based model is imperfect, it's only gotten really bad since the high quality content creators have started moving to a mostly-free model (Patreon).

        Patreon models are fascinating. Altruism (You pay so EVERYONE has access), encouraged by perks (You pay so ONLY YOU get this extra). It also kinda contradicts "hard to make a case for paying for anything". People pay to just get their names at the end of a video. Or even just to say they paid.

        16 votes
        1. mundane_and_naive
          Link Parent
          Another point to add is that the Patreon model encourages high quality content, something that at least a portion of viewers are compelled enough to donate, rather than something that appeal to...

          Another point to add is that the Patreon model encourages high quality content, something that at least a portion of viewers are compelled enough to donate, rather than something that appeal to the majority that only feel lukewarm about it.

          6 votes
        2. [5]
          acdw
          Link Parent
          I'm so outside the whole patreon model, I didn't realize this. You make a good point. I might've just been partying what I've read elsewhere. However, what I said still is true, at least for me,...

          I'm so outside the whole patreon model, I didn't realize this. You make a good point. I might've just been partying what I've read elsewhere.

          However, what I said still is true, at least for me, and for major newspapers etc. I haven't read nytimes for ages because I can't without paying. And I still think that a post scarcity model (i.e., you don't have to worry about making money because you can survive regardless) is best.

          3 votes
          1. [4]
            cfabbro
            Link Parent
            One of my greatest hopes is that I live long enough to see the beginnings of a post scarcity economy develop in the world. Just think of all the art, culture and innovation that might spring forth...

            One of my greatest hopes is that I live long enough to see the beginnings of a post scarcity economy develop in the world. Just think of all the art, culture and innovation that might spring forth when people are finally freed from the burden of worrying about basic subsistence!

            4 votes
            1. [3]
              acdw
              Link Parent
              Me too. I'm not holding my breath though.

              Me too. I'm not holding my breath though.

              3 votes
              1. [2]
                cfabbro
                Link Parent
                Yeah, I'm not holding my breath either, but I am at least cautiously optimistic about it... especially now that UBI has started entering the public discourse/consciousness and a lot of younger...

                Yeah, I'm not holding my breath either, but I am at least cautiously optimistic about it... especially now that UBI has started entering the public discourse/consciousness and a lot of younger folks seem to be rather open/excited about the idea.

                3 votes
                1. acdw
                  Link Parent
                  I mean, I think it's definitely possible, just not for the next, say, 5 or 10 generations. Like how climate change won't suck forever, just for the lifetimes of my children and theirs for maybe...

                  I mean, I think it's definitely possible, just not for the next, say, 5 or 10 generations. Like how climate change won't suck forever, just for the lifetimes of my children and theirs for maybe 800 years or so.

                  2 votes
        3. Omnicrola
          Link Parent
          Which is, interestingly, a form of personal advertising. I get why creators do it though, especially the ones who are scraping by on YouTube and patreon revenue.

          People pay to just get their names at the end of a video

          Which is, interestingly, a form of personal advertising. I get why creators do it though, especially the ones who are scraping by on YouTube and patreon revenue.

          1 vote
      2. TheSaltShaker
        Link Parent
        That's pretty much the point of stuff like syndicalism or any left-wing libertarian theory. Teach people how to live post money/government then abandon those institutions.

        That's pretty much the point of stuff like syndicalism or any left-wing libertarian theory. Teach people how to live post money/government then abandon those institutions.

        6 votes
      3. [2]
        mrbig
        (edited )
        Link Parent
        I believe the issue is bigger than that. It is not just that we're used to getting stuff for free, but there's an excess of certain kinds of stuff — enough for users to be in a bargaining...

        we're all so used to free stuff that it's hard to make a case for paying for anything

        I believe the issue is bigger than that. It is not just that we're used to getting stuff for free, but there's an excess of certain kinds of stuff — enough for users to be in a bargaining position.

        My attention and time are limited, and if there are 200 websites, games, apps, social media platforms, etc, fighting for my engagement, so those services will have to put in a substantial amount of effort to earn my preference.

        We have a lot to choose from, and after the third or fourth superfluous subscription people tend to get selective.

        Besides, for most people, the bad things we see on Reddit or Twitter are essentially invisible.

        So it makes sense for these companies to adopt heavily advertised or obnoxious freemium models.

        4 votes
        1. acdw
          Link Parent
          Yes! And my point is, that those models only make sense in this constant growth, capitalistic model. It's fine that people make things, they always have. But the problem comes when they need to...

          Yes! And my point is, that those models only make sense in this constant growth, capitalistic model. It's fine that people make things, they always have. But the problem comes when they need to sell them to survive.

          3 votes
    2. emdash
      Link Parent
      Everyone frankly, is to blame for the current situation. Users & consumers want internet content for cheap/free, at well below poverty rates for the content creators involved—hell, take a look at...

      Everyone frankly, is to blame for the current situation. Users & consumers want internet content for cheap/free, at well below poverty rates for the content creators involved—hell, take a look at Tildes. Deimos is earning below poverty-line income from this site. This leads to ads being often the only significant source of revenue for creators. This leads to other entities wanting to maximise profit via ad models, which leads to invasive tracking and privacy breaches.

      But: not all forms of ad content are bad at the same time. Take a look at Gruber's Daring Fireball. He does a sponsored post a couple of times a week, and a single linked image in his sidebar. Otherwise, no tracking of user information, no javascript, and no cookies. In exchange, consumers of his work get literally free content. That's an aspirational model that only a few can pull off though.

      9 votes
    3. tlalexander
      Link Parent
      Worker ownership of the means of production? Idk but what if we all owned a bunch of web servers and used IPFS to host the web? I mean apparently IPFS (or was it Solid?) is a dumpster fire but I...

      Worker ownership of the means of production? Idk but what if we all owned a bunch of web servers and used IPFS to host the web? I mean apparently IPFS (or was it Solid?) is a dumpster fire but I mean a non fire version of IPFS.

      2 votes
  2. [3]
    Deimos
    Link
    Here's the official blog post, which I found kind of confusing since the ad they're showing off seems to be for "plants" and not something more obvious.

    Here's the official blog post, which I found kind of confusing since the ad they're showing off seems to be for "plants" and not something more obvious.

    9 votes
    1. shiruken
      Link Parent
      Wouldn't exactly be that appealing to advertisers if it was for "Gamer Girl Bath Water" now would it?

      Wouldn't exactly be that appealing to advertisers if it was for "Gamer Girl Bath Water" now would it?

      9 votes
    2. Adys
      Link Parent
      It's like one of those old-school ads. "Plants. Buy plants. Plants good." (Paid for by the Plants lobby) Anyone else Hungry for Apples?

      It's like one of those old-school ads. "Plants. Buy plants. Plants good." (Paid for by the Plants lobby)

      Anyone else Hungry for Apples?

      2 votes
  3. [13]
    nothis
    Link
    This screenshot makes it look like a third of the screen is now eaten by bullshit nav headers and ads. Whenever I still visit reddit, it's a couple of panicky seconds scrambling to find the button...

    This screenshot makes it look like a third of the screen is now eaten by bullshit nav headers and ads. Whenever I still visit reddit, it's a couple of panicky seconds scrambling to find the button to return to the old HTML. Even on my microscopic iPhone SE screen since it's still less infuriating there. They still give you the option but it mysteriously "deactivates" every other visit. I wonder why.

    6 votes
    1. [8]
      Arbybear
      Link Parent
      Just a third eaten up? I only see one actual post in that screenshot. Thank God for old reddit and 3rd party clients.

      Just a third eaten up? I only see one actual post in that screenshot. Thank God for old reddit and 3rd party clients.

      5 votes
      1. [7]
        rmgr
        Link Parent
        I'm honestly surprised nobody's done an Invidious/Nitter style Web based front end for Reddit yet

        I'm honestly surprised nobody's done an Invidious/Nitter style Web based front end for Reddit yet

        2 votes
        1. Deimos
          Link Parent
          There have been a few over the years, but I don't think any of them have ever gotten much use. I've never paid much attention to them, so I'm not sure how complete their features are. A couple I...

          There have been a few over the years, but I don't think any of them have ever gotten much use. I've never paid much attention to them, so I'm not sure how complete their features are. A couple I know of offhand:

          There are also various "novelty" ones that aren't actually very usable, like:

          3 votes
        2. [5]
          cwagner
          Link Parent
          There is a decent one. And it’s actually way faster than the official one. Link is https://old.reddit.com ;)

          There is a decent one. And it’s actually way faster than the official one. Link is https://old.reddit.com ;)

          2 votes
          1. [4]
            Algernon_Asimov
            Link Parent
            You don't even need to type "old" in the URL. There's a user setting which presents "classic" Reddit even on www.reddit.com.

            You don't even need to type "old" in the URL. There's a user setting which presents "classic" Reddit even on www.reddit.com.

            1. [3]
              cwagner
              Link Parent
              Yeah, but the old url makes sure that you a) get there when not logged in and b) get there if you didn’t know about the setting.

              Yeah, but the old url makes sure that you a) get there when not logged in and b) get there if you didn’t know about the setting.

              3 votes
              1. [2]
                Algernon_Asimov
                Link Parent
                I always stay logged in. I hate the default Reddit front page. I want to see my subscriptions, not the crap that floods the rest of the site.

                I always stay logged in. I hate the default Reddit front page. I want to see my subscriptions, not the crap that floods the rest of the site.

                1 vote
                1. cwagner
                  Link Parent
                  Oh, me too. I meant for others, as I posted the link for other people ;)

                  Oh, me too. I meant for others, as I posted the link for other people ;)

    2. [4]
      MetArtScroll
      Link Parent
      Update all your bookmarks to old.reddit.com, otherwise the option to use the usable Reddit will “mysteriously” disappear all the time… until they decide to remove it completely.

      Update all your bookmarks to old.reddit.com, otherwise the option to use the usable Reddit will “mysteriously” disappear all the time… until they decide to remove it completely.

      2 votes
      1. Algernon_Asimov
        Link Parent
        It hasn't for me. I have the user setting which forces "classic" Reddit, and it never disappears or changes. I always see "classic" Reddit even on www.reddit.com.

        Update all your bookmarks to old.reddit.com, otherwise the option to use the usable Reddit will “mysteriously” disappear all the time…

        It hasn't for me. I have the user setting which forces "classic" Reddit, and it never disappears or changes. I always see "classic" Reddit even on www.reddit.com.

        1 vote