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8 votes
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Reddit is raising another $150 million to $300 million in venture capital
53 votes -
Harassment, transphobia, and racism: A look inside Blind's anonymous chatting forum for Google employees
12 votes -
Spotify is in talks to pay more than $200 million to acquire Gimlet Media, the startup behind popular podcasts like Reply All
16 votes -
Slack says it's filed to go public, using a direct listing instead of a traditional IPO
10 votes -
Is Huawei a friend or foe in the battle for 5G dominance?
4 votes -
Facebook knowingly duped game-playing kids and their parents out of money to increase revenue
25 votes -
Apple's Errors
6 votes -
Life lessons from a lifestyle business - An interview with Matt Haughey, founder of MetaFilter
8 votes -
Letter from Tim Cook to Apple investors
8 votes -
Netflix stops paying the ‘Apple tax’ on its $853M in annual iOS revenue
14 votes -
Gaming chat startup Discord raises another $150M, surpassing $2B valuation
14 votes -
Apple computers used to be built in the US. It was a mess
11 votes -
Dr. Elon & Mr. Musk: Life inside Tesla's production hell
13 votes -
Instacart and Amazon-owned Whole Foods are parting ways
6 votes -
Mark Zuckerberg's biggest problem: Internal tensions at Facebook are boiling over
12 votes -
Marriott admits hackers stole data on 500 million guests; passports and credit card info included
21 votes -
Lenovo to pay $7.3m for installing adware in 750,000 laptops
21 votes -
Elon Musk says Tesla came "within single-digit weeks" of death
12 votes -
BlackBerry buys cybersecurity firm Cylance for $1.4 billion
5 votes -
Facebook investors call on Mark Zuckerberg to resign as chairman following damaging report
18 votes -
Delay, deny and deflect: How Facebook’s leaders fought through crisis
16 votes -
What WhatsApp’s upcoming monetisation means for the company and its 1.5 billion users
16 votes -
Facebook reportedly discredited critics by linking them to George Soros
19 votes -
Opinion: Palmer Luckey was fired from Facebook because of losing the the $500 million IP lawsuit to ZeniMax, not his politics
7 votes -
China is crushing Europe's electric car dreams
9 votes -
Inside Tesla’s factory, a medical clinic designed to ignore injured workers
15 votes -
Spotify is just $6.8 million away from profitability
9 votes -
The Facebook dilemma, part one
8 votes -
Amazon pulls ads from Bloomberg, and Apple did not invite Bloomberg to its Oct. 30 event—both allegedly over China hacking story
18 votes -
IBM’s old playbook
8 votes -
IBM to acquire software company Red Hat for $34 billion
54 votes -
Google reveals it has sacked forty-eight employees over sexual harassment over the past two years
10 votes -
What’s next for podcasting?
6 votes -
How Google protected Andy Rubin, the ‘father of Android’
7 votes -
Apple CEO Tim Cook is calling for Bloomberg to retract its Chinese spy chip story
13 votes -
Did Uber steal Google’s intellectual property?
7 votes -
Twilio to Acquire SendGrid, the Leading Email API Platform
8 votes -
Reddit founder Alexis Ohanian has $225 million in fresh funding to back health and elder tech startups
9 votes -
How China systematically pries technology from US companies
8 votes -
It's been five years already, let's gawp at Microsoft and Nokia's bloodbath
8 votes -
John Deere blocks farmer's right to repair
39 votes -
Scott Galloway's presentation from Monday at Recode's Code Commerce conference
5 votes -
Inside a $1 Billion Real Estate Company Operating Entirely in VR
9 votes -
Inside the Dramatic, Painful—and Hugely Successful—Return of Reddit's Founders
22 votes -
Blood-Testing Firm Theranos to Dissolve
6 votes -
Should Grindr users worry about what China will do with their data?
16 votes -
While Google is attacked over privacy concerns and perceived bias, DuckDuckGo raised $10M
44 votes -
Blind loyalty - How a social network is redefining the future of corporate culture
14 votes -
Advice on Google's OKR Framework
I've hard a lot of great results using Google's OKR (Objectives and Key Results) framework in my roles leading technical and product teams. I've been tasked with bringing this framework across my...
I've hard a lot of great results using Google's OKR (Objectives and Key Results) framework in my roles leading technical and product teams. I've been tasked with bringing this framework across my organization, including to teams like marketing and business development.
My main issue recently has been around defining the key results of the projects that our teams are going to be pursuing. All of the advice I've gotten in the past has been to ensure that KRs are quantitative, NOT qualitative. This has been at odds with some of the projects the marketing and business teams are planning on working on. These are projects like...
- create a new marketing plan given the new budget constraints
- audit the distribution process to increase our information about the retail sales process
The push back I am getting is along the lines of "when I create the new marketing plan, the project will be complete, and therefore it's just whether or not I finished the plan that matters." i.e. if the objective is finished then the project is a success. My point of view is that ALL projects should have metrics attached to them, and if we can't measure the progress then we cannot show the added value to the business as a result of our effort.
The natural response is: what metrics would you attribute to projects like these? And THAT'S where I could use help. Coming from a product/tech background, my understanding of marketing, biz, and operations leaves something to be desired.
For the marketing plan, I suggested a metric could be to reduce the monthly marketing budget from $current to $future. For the distribution audit, I suggest we track the # of insights/recommendations we produced as a result of the audit. The pushback was that these metrics "didn't really matter" and that "how can we set a goal on insights - even one good insight could be worth a lot, but I could come up with 4 crappy insights just to achieve a numerical goal."
I'm a bit at a loss. I understand their point of view, and I really feel in my heart that we need to be pursuing measurable KRs. Do you have any advice?
6 votes