54 votes

YouTube is axing its ad-free Premium Lite subscription plan

40 comments

  1. [20]
    NaraVara
    Link
    This is really going to push me out of going to YouTube altogether. It's not worth the full premium sub for me and their ad stock is truly horrible. Especially on children's content. I wouldn't...

    This is really going to push me out of going to YouTube altogether. It's not worth the full premium sub for me and their ad stock is truly horrible. Especially on children's content. I wouldn't even mind ads generally, but YouTube ads are extremely repetitive and straight up dishonest. And on Children's shows the ads are often, like, 30 minutes of a different show. I assume it's to hook the kids so they'll search for it and ask to watch it later, even though I will not have had a chance to see and vet the content to make sure it's appropriate.

    35 votes
    1. hamstergeddon
      Link Parent
      YouTube ads on kids videos are a nightmare. Before premium I would throw something on for the kids and then 15 minutes later there'd be a 30 minute long ad that's basically a sales pitch for...

      YouTube ads on kids videos are a nightmare. Before premium I would throw something on for the kids and then 15 minutes later there'd be a 30 minute long ad that's basically a sales pitch for something that has no relevance to kids whatsoever. The ad is skippable, but I don't want to give my kids the remote (they will lose it and/or not be able to find their way back to YouTube or w/e app).

      And sometimes the ads are just like full-length movies or TV episodes for some reason? And they're not even kid movies. Doesn't make any sense at all. I will say that the YouTube Kids app and a dedicated Kids profile helped a lot, because they have limited advertising. But it's still not perfect at all.

      Premium was the only way to escape the hassle of having to pop back into their playroom just to press "OK" every few minutes.

      26 votes
    2. [5]
      Amarok
      Link Parent
      There's a simple solution for you here - just use a better youtube client that skips ads and sponsors. It'll work on any Android-based devices and the install is quite simple. If your TV is not...

      There's a simple solution for you here - just use a better youtube client that skips ads and sponsors. It'll work on any Android-based devices and the install is quite simple. If your TV is not Android-based, you can pick up a cheap Android TV-stick and just plug it into one of the HDMI ports, bypassing the TV's own operating system completely.

      26 votes
      1. [2]
        jackson
        Link Parent
        be warned that cheap android TV devices have been known to contain malware, I would generally avoid them if possible. A better option is probably to pick up a used device from a trusted brand on...

        be warned that cheap android TV devices have been known to contain malware, I would generally avoid them if possible. A better option is probably to pick up a used device from a trusted brand on craigslist/fb marketplace.

        7 votes
        1. Matcha
          Link Parent
          Fwiw an Amazon Firestick can run Smarttubetv and isn't too sketchy in regards to spying.

          Fwiw an Amazon Firestick can run Smarttubetv and isn't too sketchy in regards to spying.

      2. [2]
        teap
        Link Parent
        Bit of a side note, but avoid using words like "just" when what you're suggesting is even vaguely technical or complicated as it can imply simplicity. It can be quite off-putting to someone when...

        Bit of a side note, but avoid using words like "just" when what you're suggesting is even vaguely technical or complicated as it can imply simplicity. It can be quite off-putting to someone when they fumble "simple" advice.

        31 votes
    3. shrike
      Link Parent
      I just didn't introduce my kid to YouTube at all. It's a predatory shithole of algorithm madness unless you know how to navigate it. Especially anything to do with kids will get really sleezy...

      I just didn't introduce my kid to YouTube at all. It's a predatory shithole of algorithm madness unless you know how to navigate it.

      Especially anything to do with kids will get really sleezy suggestions really fucking fast. And, as you said, the ads are worse than on "adult" videos.

      I rather paid for a Netflix subscription and the local PBS equivalent. Both had decent educational content, both straight-up education and entertainment disguised as such. And when D+ came out, I shelled the cash for that too.

      More expensive than a Youtube subscription? Yes. Better quality content? Also yes. On the Netflix admin dashboard I could actually hide specific shows from the kids profile when the watching got a bit too intense. (10th rewatch of the same show got on my nerves =) )

      16 votes
    4. [2]
      lackofaname
      Link Parent
      A few years back, I got an ad on YouTube (not kids) that turned out to be a long-format video by some popular male rights activist-type dude (i had an adblocker but probable disabled it and...

      A few years back, I got an ad on YouTube (not kids) that turned out to be a long-format video by some popular male rights activist-type dude (i had an adblocker but probable disabled it and forgot). Felt so slimy.

      There really should be stronger protections around streaming ads (for kids especially, but also just in general)

      14 votes
      1. Oslypsis
        Link Parent
        I get so mad when companies do stuff like this. Like, let kids just be kids. Politics and social issues can be saved for adulthood, when you're able to vote on policies.

        I get so mad when companies do stuff like this. Like, let kids just be kids. Politics and social issues can be saved for adulthood, when you're able to vote on policies.

        7 votes
    5. [10]
      Squishfelt
      Link Parent
      If your kid is watching on a phone or tablet I know there is an app that will automatically skip a YouTube ad the moment the skip button becomes available, at least there is on Android, I don't...

      If your kid is watching on a phone or tablet I know there is an app that will automatically skip a YouTube ad the moment the skip button becomes available, at least there is on Android, I don't know anything about iOS. That can thwart those extra long ads. I think you can even set the app to mute your phone when the ad is on as well, but that's a paid feature and I didn't try it. I don't know if there is an equivalent on PC, though on PC you're probably just using an adblocker.

      3 votes
      1. [9]
        NaraVara
        Link Parent
        He's only 2 right now so he can't handle tablets. He doesn't even really watch TV, he mostly plays with it on in the background. Eventually when he does I think I'd prefer he watch on the TV in...

        He's only 2 right now so he can't handle tablets. He doesn't even really watch TV, he mostly plays with it on in the background. Eventually when he does I think I'd prefer he watch on the TV in full view of everyone instead of tunneling into his own world with it, but we'll see how well that plan survives first contact with reality.

        2 votes
        1. [8]
          updawg
          Link Parent
          Why are you playing videos if he doesn't watch them?

          Why are you playing videos if he doesn't watch them?

          5 votes
          1. NaraVara
            (edited )
            Link Parent
            Helps with language acquisition to have chatter going on around him.

            Helps with language acquisition to have chatter going on around him.

            6 votes
          2. [6]
            shrike
            Link Parent
            Why do adults have the TV on in the background when they aren't watching it? Either just on a random channel or playing some "comfort" TV show they have already seen at least 4 times.

            Why do adults have the TV on in the background when they aren't watching it? Either just on a random channel or playing some "comfort" TV show they have already seen at least 4 times.

            6 votes
            1. [4]
              updawg
              Link Parent
              That's a good question. I do not understand either of those reasons, and I think the comfort TV thing is actively hurting a lot of people from the way a lot of redditors talk about it. Especially...

              That's a good question. I do not understand either of those reasons, and I think the comfort TV thing is actively hurting a lot of people from the way a lot of redditors talk about it. Especially the ones who need it to fall asleep. If it's not assuaging PTSD symptoms, it's almost certainly making sleep quality worse.

              1 vote
              1. [3]
                Grumble4681
                (edited )
                Link Parent
                It's possible it's not good, and I don't know what all reasons you've read about it before, but for me, I have the TV on when I sleep because I generally get more sleep that way. It helps keep my...

                Especially the ones who need it to fall asleep.

                It's possible it's not good, and I don't know what all reasons you've read about it before, but for me, I have the TV on when I sleep because I generally get more sleep that way. It helps keep my mind from racing, though I could play anything that has voices or people talking and it would probably accomplish the same thing, so long as it's not too mentally stimulating.

                I used to sleep in silence or with a fan on. I don't remember what age it started becoming a problem but it was becoming a problem when I couldn't fall asleep for hours. Even if I did fall asleep, if I woke up in the middle of the night I'd end up being awake for hours before falling back to sleep. Sometimes I didn't even realize it, I'd look at the clock and it would be an hour later I'm still awake thinking about who knows what.

                Then it became a big problem when I eventually got a job and had to wake up in the morning, I couldn't just sleep-in longer to recover the lost sleep. I realized when I left the TV on, the voices talking made it harder for me to think, which meant that falling asleep happened more quickly and when I woke up in the middle of the night, I could fall back asleep more quickly.

                Generally I don't mind the silence during the day however. I often sit in silence, as I don't really listen to music much. At my last place of work when I shared an office, it actually disturbed people that I would just sit there in silence with no music or anything on. So for me, it's not like being alone with my thoughts or anything that was a problem, it was really to try to get more sleep.

                5 votes
                1. LorenzoStomp
                  Link Parent
                  I sleep with astronomy professor Jason Kendall's introductory astrophysics lectures on. He should've gone into mycology 'cause he seems like a pretty fun guy (Based on the number of bowties he...

                  I sleep with astronomy professor Jason Kendall's introductory astrophysics lectures on. He should've gone into mycology 'cause he seems like a pretty fun guy (Based on the number of bowties he wears I have to assume he'd approve of that joke). Before that I was doing space documentaries, the longest I could find. I keep them just loud enough to hear without really being able to make out what's being said. I can sleep in silence if someone else is in the room, but for some reason by myself my brain decides that means it's time to bring on the Amorphous Doom. Which is weird because physically I greatly prefer to sleep by myself, or at least in a big enough bed to position myself however I want, which never seems to be the case.

                  2 votes
                2. shrike
                  Link Parent
                  I usually listen to podcasts about random informative subjects, I've a got a playlist with Every Little Thing, Crowd Science, 30 Animals that made us smarter, More or Less and a few others. All...

                  It's possible it's not good, and I don't know what all reasons you've read about it before, but for me, I have the TV on when I sleep because I generally get more sleep that way. It helps keep my mind from racing, though I could play anything that has voices or people talking and it would probably accomplish the same thing, so long as it's not too mentally stimulating.

                  I usually listen to podcasts about random informative subjects, I've a got a playlist with Every Little Thing, Crowd Science, 30 Animals that made us smarter, More or Less and a few others. All are engaging enough for me to focus on whatever the subject matter is, but not enough to keep me awake.

                  They're around 20-30 minutes per episode and barring a few illness-induced insomniac phases, I've yet to hear the end of an episode.

                  1 vote
            2. Plik
              Link Parent
              Well, the hum of the Enterprise's warp drive puts me to sleep quite honestly.

              Well, the hum of the Enterprise's warp drive puts me to sleep quite honestly.

  2. [2]
    llehsadam
    Link
    I feel like we had this conversation on here a few months back, about how they will keep on moving the goalpost. But they’re just following Spotify‘s example. Premium is a undefined concept and...

    I feel like we had this conversation on here a few months back, about how they will keep on moving the goalpost.

    But they’re just following Spotify‘s example. Premium is a undefined concept and doesn’t really mean anything if it’s not ad-free. I guess for that you need premium plus.

    19 votes
    1. Pavouk106
      Link Parent
      And after some time Premium Plus Extra, then Ultra and then Platinum. They might come up with "lifelong" one time fee that will eventually get less features than subscribtion model. We have seen...

      And after some time Premium Plus Extra, then Ultra and then Platinum. They might come up with "lifelong" one time fee that will eventually get less features than subscribtion model. We have seen this all already...

      I use Kodi on my TV and the Youtube client there is still ad-free. If I really want to see som video, I may as well use that and not my PC or phone, especially if there are mid-roll ads. I'm not watching ads every 3 minutes in 15 minutes video. There have been lots of times where I simply closed the tab with Youtibe simply because the ads became unbearable and it's becoming even more frequent.

      9 votes
  3. [3]
    dhcrazy333
    Link
    I had no idea premium Lite was even a thing, and upon looking at it, seems like it's because it was European only. I really don't need or want YouTube Music, and their ads are insufferable, so...

    I had no idea premium Lite was even a thing, and upon looking at it, seems like it's because it was European only.

    I really don't need or want YouTube Music, and their ads are insufferable, so Lite would have been the go-to for me if the price was right. Looking at £6.99 per month seems too steep for me though just for ad-free so still probably not worth it for me since I don't use YouTube a while lot.

    Shame they are axing it, even if it wasn't a good value for me.

    9 votes
    1. shrike
      Link Parent
      I've been a happy subscriber of Youtube Lite - I just want my Youtube without ads, that's it. I don't need anything else. I've already got music through Apple One, I have no need for Youtube Music.

      I've been a happy subscriber of Youtube Lite - I just want my Youtube without ads, that's it.

      I don't need anything else. I've already got music through Apple One, I have no need for Youtube Music.

      2 votes
    2. Grasso
      Link Parent
      Personally, I was hoping that it would expand to other countries. I don't much care for YouTube music, but I do care about ad free YouTube. I would have gladly taken the small discount of ditching...

      Personally, I was hoping that it would expand to other countries. I don't much care for YouTube music, but I do care about ad free YouTube. I would have gladly taken the small discount of ditching YouTube music so that I could try Apple Music or even Spotify while still having ad free on YouTube. Guess I'm stuck with YouTube music for the foreseeable future...

      1 vote
  4. [12]
    KapteinB
    Link
    That sucks. Even Lite is a bit on the pricey side for me, so I won't be upgrading to Premium. Anyone here have a Pi-hole? How hard are they to set up, how well do they work, and what are the...

    That sucks. Even Lite is a bit on the pricey side for me, so I won't be upgrading to Premium.

    Anyone here have a Pi-hole? How hard are they to set up, how well do they work, and what are the disadvantages?

    5 votes
    1. [2]
      DeaconBlue
      Link Parent
      As OmgBoom said, a pihole isn't a practical solution for this particular problem. However, a Pi-Hole is hilariously easy to set up. From the time I downloaded the image to the time I had it set up...

      As OmgBoom said, a pihole isn't a practical solution for this particular problem.

      However, a Pi-Hole is hilariously easy to set up. From the time I downloaded the image to the time I had it set up as my DNS server was around 15 minutes. This was two years ago. I have not touched it since. They work extremely well, you just subscribe to a list of servers to blacklist.

      The only disadvantage (or advantage in my opinion) is that it blocks advertisements that you might actually intend to click on for whatever reason. If you see an ad in an email and want to click through to the website, there's a pretty good chance that the tracker they put in the middle will be blocked. My wife finds this annoying, but I find it to be a feature. The solution is to just go to the vendor's website manually.

      I have had exactly one legitimate use case get blocked by the DNS server. For whatever reason, trying to buy tickets at my local cinema routes traffic through a tracker server. The two options to solve this are to whitelist the server (which is like two clicks on the admin page) or just turning off wireless on my phone for a second and bypassing my blocker.

      14 votes
      1. llehsadam
        Link Parent
        Turning off wireless for moments like this is way less hassle than the ads you have without the pi hole. If I have a problem with a website, I click on the wireless button, refresh the website and...

        Turning off wireless for moments like this is way less hassle than the ads you have without the pi hole. If I have a problem with a website, I click on the wireless button, refresh the website and it works.

        Of course on my laptop it’s not as easy, but I can just copy/paste the site address on my phone if it’s that important.

        1 vote
    2. OmgBoom
      Link Parent
      They are very easy to setup but blocking ads on YouTube is very very difficult with a pihole, at least the last time I tried. YouTube serves ads from the same domain it serves video from so pihole...

      They are very easy to setup but blocking ads on YouTube is very very difficult with a pihole, at least the last time I tried. YouTube serves ads from the same domain it serves video from so pihole can't differentiate between their DNS requests.

      6 votes
    3. shrike
      Link Parent
      PiHole doesn't block YouTube ads. Google is an ad company and they have hundreds if not thousands of people making sure their ads get delivered with maximum efficiency. It (and other DNS-based ad...

      PiHole doesn't block YouTube ads. Google is an ad company and they have hundreds if not thousands of people making sure their ads get delivered with maximum efficiency.

      It (and other DNS-based ad blockers) does work for generic ads on the internet pretty well.

      I ran a PiHole for a good 6-7 years before I got fed up how it (or my hardware) just failed and it took me way too long to figure out why everything was so slow.

      Now I just use NextDNS (referral link you get 30% off, I'm not sure if I get anything). For the price of a full Raspberry Pi package I can pay 4-5 years of NextDNS. I installed their app on all our mobile devices and use their DNS on my router and ads get blocked whether we're home or not.

      5 votes
    4. [4]
      cancycou
      Link Parent
      Better to use NewPipe, Piped, SmartTube, similar apps.

      Better to use NewPipe, Piped, SmartTube, similar apps.

      4 votes
      1. [3]
        SirNut
        Link Parent
        Can you elaborate on why?

        Can you elaborate on why?

        1 vote
        1. Gummy
          Link Parent
          I can't speak for their reasoning, but in my experience, pihole doesn't work on YouTube ads. The only way to reliably block YouTube ads with with a client like newpipe or ReVanced. Or just ublock...

          I can't speak for their reasoning, but in my experience, pihole doesn't work on YouTube ads. The only way to reliably block YouTube ads with with a client like newpipe or ReVanced. Or just ublock on desktop. Pihole is fantastic for general web ads but can't really touch YouTube

          9 votes
        2. cancycou
          Link Parent
          Late reply, but basically what /u/Gummy commented 🙏

          Late reply, but basically what /u/Gummy commented 🙏

          1 vote
    5. [3]
      jackson
      Link Parent
      If you’re ok with just blocking youtube (and other) ads on your computer uBlock Origin does a very good job of that. Unfortunately this won’t extend to your phone/tv/etc.

      If you’re ok with just blocking youtube (and other) ads on your computer uBlock Origin does a very good job of that. Unfortunately this won’t extend to your phone/tv/etc.

      1. [2]
        Fooly_411
        Link Parent
        If you use google chrome or the youtube app on android the uBlock Origin doesn't stop because they can force that, but I have uBlock Origin on Firefox on Android plus my PiHole and I never see an...

        If you use google chrome or the youtube app on android the uBlock Origin doesn't stop because they can force that, but I have uBlock Origin on Firefox on Android plus my PiHole and I never see an add. Just can't cast it though.

        1. jackson
          Link Parent
          It doesn’t work on Chrome anymore? Odd, I use Arc (Chromium-based) and haven’t noticed any ads, though I don’t watch much on my computer at the moment. Fairly certain PiHole doesn’t work for YT...

          It doesn’t work on Chrome anymore? Odd, I use Arc (Chromium-based) and haven’t noticed any ads, though I don’t watch much on my computer at the moment.

          Fairly certain PiHole doesn’t work for YT ads though since they’re served from the same cname as regular youtube content.

  5. [2]
    AnxiousCucumber
    Link
    This comes at the same time Chrome declared all my installed ad blocker plugins that targeted YouTube ads as now "contains malware" and disabled them. The enshittification continues! Time to go...

    This comes at the same time Chrome declared all my installed ad blocker plugins that targeted YouTube ads as now "contains malware" and disabled them. The enshittification continues! Time to go back to Firefox (or another third party browser not owned by Google).

    3 votes
    1. havenoclu
      Link Parent
      Switched to Vivaldi a month or two ago and have really enjoyed it. It's based off of chromium...so google contributes a lot (the most) to the open source project but this fork was created by...

      Switched to Vivaldi a month or two ago and have really enjoyed it. It's based off of chromium...so google contributes a lot (the most) to the open source project but this fork was created by previous founder of Opera and some others I think.

  6. Arminius
    Link
    I had the lite subscription as I want the ad free content while supporting those who provide it. I don't care about the extras in the full plan, and it is 12 euro instead of 7 which is not worth...

    I had the lite subscription as I want the ad free content while supporting those who provide it. I don't care about the extras in the full plan, and it is 12 euro instead of 7 which is not worth it. Guess I will go back to just adblocking.