28 votes

HBO Max lives! Max to change its name back after two years.

15 comments

  1. [6]
    TumblingTurquoise
    Link
    A dumb move in the first place, if I ever saw one. Gag… Instead of focusing on real innovation in the space somehow, or putting out good, fresh media; this is where the exec pay goes. In an ironic...

    A dumb move in the first place, if I ever saw one.

    It is also a testament to WBD’s willingness to keep boldly iterating its strategy and approach

    Gag… Instead of focusing on real innovation in the space somehow, or putting out good, fresh media; this is where the exec pay goes.

    In an ironic way, giving up the three letters that were synonymous with quality, was a kind of bold move.

    31 votes
    1. TheJorro
      Link Parent
      I thought that quote was sarcasm from Variety at first. Nope, that's sincerely in WB's press release. Unreal.

      I thought that quote was sarcasm from Variety at first. Nope, that's sincerely in WB's press release. Unreal.

      22 votes
    2. [2]
      Eji1700
      Link Parent
      Translation: "The arrogant prick who made us do this has moved on to ruining something else so we're finally able to show mountains of data that this was a bad idea and migrate back"

      Translation:

      "The arrogant prick who made us do this has moved on to ruining something else so we're finally able to show mountains of data that this was a bad idea and migrate back"

      18 votes
      1. tanglisha
        Link Parent
        That's how CEOs work. They self congratulate with fanfare for whatever random thing they decide to do, comes up with their own random thing. Sometimes they bring in a fall guy (fall person?) to...

        That's how CEOs work. They self congratulate with fanfare for whatever random thing they decide to do, comes up with their own random thing. Sometimes they bring in a fall guy (fall person?) to take the blame for stupid things that didn't pan out, or for things they are planning to do but they know will be unpopular, like Ellen Pao.

        10 votes
    3. dhcrazy333
      Link Parent
      Marketers gonna market. Gives me Apple's "courage" vibe when removing the headphone jack.

      Marketers gonna market. Gives me Apple's "courage" vibe when removing the headphone jack.

      8 votes
    4. teaearlgraycold
      Link Parent
      You have to wonder how much money was spent on the rebranding. I'd bet at least 10 million. And now some amount must be spent to roll it back.

      You have to wonder how much money was spent on the rebranding. I'd bet at least 10 million. And now some amount must be spent to roll it back.

      5 votes
  2. [2]
    hobbes64
    Link
    Cool. I never stopped calling it HBO anyway. I’m sure it’s too much to ask for them to remove some of the dumb reality shows like “Sister Wives”. I expect also to be vindicated by continuing to...

    Cool. I never stopped calling it HBO anyway. I’m sure it’s too much to ask for them to remove some of the dumb reality shows like “Sister Wives”.

    I expect also to be vindicated by continuing to use the correct names for other temporary changes such as the Gulf of Mexico.

    14 votes
    1. tanglisha
      Link Parent
      I heard from a federal employee that talks are carefully gone over and vetted before they're allowed to give them. In this case the Gulf was important to many topics covered under their job, so...

      I heard from a federal employee that talks are carefully gone over and vetted before they're allowed to give them. In this case the Gulf was important to many topics covered under their job, so folks in that group have settled on calling it "the Gulf".

      6 votes
  3. hamstergeddon
    Link
    Well it certainly did. Back before they started adding all of the Discovery nonsense. Which feels weird to say because Discovery itself used to be synonymous with quality edutainment. And then...

    Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all.

    Well it certainly did. Back before they started adding all of the Discovery nonsense. Which feels weird to say because Discovery itself used to be synonymous with quality edutainment. And then reality TV came along and ruined every single network that had anything remotely educational on it.

    Anyway, I dropped the service shortly after that decision was made because I had to sift through more garbage to find the good stuff. HBO Max, to me, felt like a premium streaming platform. It was a cut above Netflix, Hulu, etc. And now it's just another Netflix with way too much inconsistency in quality of content.

    A rebranding isn't going to magically bring me back, either. Hopefully someone with a subscription comes along to inform me that things got better during my time away from it!

    12 votes
  4. moocow1452
    Link
    So it was actually calculated that we never moved off the hbo.max tag? But in all seriousness, this is a weird move that signals WBD doesn't know what they're doing, or a potential buyer wants the...

    So it was actually calculated that we never moved off the hbo.max tag?

    But in all seriousness, this is a weird move that signals WBD doesn't know what they're doing, or a potential buyer wants the HBO name back on the thing everyone is paying for. I could make an argument for either way.

    9 votes
  5. aphoenix
    Link
    As a Canadian and thus not someone to whom HBO chooses to stream at, I didn't really know that they had changed from HBO Max. As a result of the disinterest in the service, this turned into a very...

    As a Canadian and thus not someone to whom HBO chooses to stream at, I didn't really know that they had changed from HBO Max. As a result of the disinterest in the service, this turned into a very difficult to parse title that Variety elected to use.

    2 votes
  6. dr_frahnkunsteen
    Link
    No Looney Tunes, no subscription, no matter what you call it.

    No Looney Tunes, no subscription, no matter what you call it.

    2 votes
  7. Caelum
    Link
    What’s disappointing to me is that they didn’t make this announcement back on April Fool’s day, another marketing fail.

    What’s disappointing to me is that they didn’t make this announcement back on April Fool’s day, another marketing fail.

  8. AnthonyB
    Link
    And now we may begin to heal.

    And now this we may begin to heal.