Taco Bell continuing its allyship with non-carnivores. What's interesting about this one is it seems to be them doing their own in-house pea protein beef instead of leaning on Beyond Meat or...
Taco Bell continuing its allyship with non-carnivores. What's interesting about this one is it seems to be them doing their own in-house pea protein beef instead of leaning on Beyond Meat or Impossible Foods' versions.
I'm not vegan (or vegetarian even, though I abstain from beef for religious reasons) but I think it's only good for there to be more options that reduce overall meat consumption.
I don't think that it's too surprising; Beyond/Impossible quite simply want too much money for their product. The only reason why the price is vaguely reasonable in the restaurants is because...
I don't think that it's too surprising; Beyond/Impossible quite simply want too much money for their product. The only reason why the price is vaguely reasonable in the restaurants is because they're advertising the product that they sell for vastly inflated prices in the supermarket. One of Taco Bell's main appeals is that they're fairly inexpensive.
It's notoriously difficult to patent technology directly related to food. Whenever something innovative is made and gets popular, it gets cloned almost instantly - see also cronuts, pink sauce, etc. Food patents are notoriously hard to get and keep, and in fact most of the manufactured products that do not have good alternatives manage to keep that way because they rely on trade secrets instead. Impossible Foods actually had four of their European patents revoked thanks to a lawsuit they are dealing with regarding another manufacturer of simulated meat products. These products are things that a home chef probably won't be able to figure out, but it's not as much of a hurdle to food scientists.
Exactly!!! I do eat meat but I also enjoy vegetarian dishes and meat replacements. I've tried quite a few Beyond/Impossible products. And they are all just so, so terrible. I really have no idea...
I also don't really like their products; they sit in a sort of "uncanny valley"
Exactly!!! I do eat meat but I also enjoy vegetarian dishes and meat replacements. I've tried quite a few Beyond/Impossible products. And they are all just so, so terrible. I really have no idea what they are thinking, their product is clearly not ready to be sold.
I enjoy them! I eat lots of meat and veggie dishes and while I rarely buy Beyond/Impossible products I will occasionally. I think they're pretty good replacements for someone who's giving up meat,...
I enjoy them! I eat lots of meat and veggie dishes and while I rarely buy Beyond/Impossible products I will occasionally. I think they're pretty good replacements for someone who's giving up meat, and I imagine if I gave up meat I'd eat a lot more of it.
Taco Bell used to be inexpensive but it's not anymore. The Veggie Mexican Pizza costs $6.99 in my LCOL southern town. There are some items, like the cheesy bean and rice burrito, that are still...
Taco Bell used to be inexpensive but it's not anymore. The Veggie Mexican Pizza costs $6.99 in my LCOL southern town. There are some items, like the cheesy bean and rice burrito, that are still somewhat cheap, but you're still paying ~3 bucks for a small burrito. Neither of these products uses fake meat, so the margins must be large.
I would still pay whatever they demanded if they brought back the volcano menu though.
Everything is expensive now. $6.99 for a Mexican Pizza or $3 for a small burrito is still a pretty good deal. Where I am a burrito at Chipotle are all over $10 and I still consider them to be a...
Everything is expensive now. $6.99 for a Mexican Pizza or $3 for a small burrito is still a pretty good deal. Where I am a burrito at Chipotle are all over $10 and I still consider them to be a good deal! Do keep in mind restaurant food will always be expensive because the cost is also for the rent on the location and the labor involved in making the food and maintaining the location.
Yeah, I hear you. I get extra onions on mine. I feel like the cost must be much higher too, the other doesn't have real cheese (expensive) and the rice (cheap) takes up a lot of the room. The two...
Yeah, I hear you. I get extra onions on mine. I feel like the cost must be much higher too, the other doesn't have real cheese (expensive) and the rice (cheap) takes up a lot of the room. The two are hard to compare for me because of how different they taste.
And lets be real...once taco bell figures out an internal plant alternative cheaper than beef it'll be subbed in over ground beef almost immediately. They're a prime candidate for substituting...
And lets be real...once taco bell figures out an internal plant alternative cheaper than beef it'll be subbed in over ground beef almost immediately.
They're a prime candidate for substituting meat without anybody being able to tell.
When you consider the cost per pound, beef is really expensive. I had given up on steaks long before I cut out animal products because they were just too expensive to justify the price, and then...
When you consider the cost per pound, beef is really expensive. I had given up on steaks long before I cut out animal products because they were just too expensive to justify the price, and then ground beef not too long after.
The stuff that goes into the new hot meat replacements is not quite as exotic as they make it sound. Most of it comes from vegetables as it is. The thing that makes Impossible's beef replacement novel is the inclusion of a single ingredient - Leghemoglobin - which is essentially a replacement for the myoglobin "beef juice", and if the product is only ever devised to be cooked then it's not really necessary to have. Furthermore, if you look at the ingredients they actually make it out of, the vast majority of it is water, soy protein, and oil. The rest of the ingredients are in the "2% or less" category.
You'll actually find the combination of water, protein, and oil to be a common ingredient in pretty much every fake meat out there. But if you look into older more 'traditional' meat replacements like flavored Seitan they tend to be... well, not exactly cheap, but less expensive than they're asking for the new hotness, for sure.
Oh, for sure. But flavors usually aren't that hard to replicate. Just look at what Jelly Belly is selling! And beyond that, lean meat usually doesn't have that strong of a flavor. One of the...
Oh, for sure. But flavors usually aren't that hard to replicate. Just look at what Jelly Belly is selling!
And beyond that, lean meat usually doesn't have that strong of a flavor. One of the things people going vegan tend to notice is that the flavor they miss from meat is actually from the seasonings we have associated with them. So Taco bell actually has a secret weapon of sorts; the meat they sell is going to be strongly seasoned.
This doesn't even account for how heavily beef is subsidized. https://jia.sipa.columbia.edu/removing-meat-subsidy-our-cognitive-dissonance-around-animal-agriculture According to American Institute...
This doesn't even account for how heavily beef is subsidized.
According to recent studies, the U.S. government spends up to $38 billion each year to subsidize the meat and dairy industries, with less than one percent of that sum allocated to aiding the production of fruits and vegetables.
According to American Institute for Economic Research, the price of beef would be 2.5x - 6x higher without the government basically paying people to eat beef.
I would much, much rather have them subsidize sustainable foods - beef is an environmental catastrophe and really not great for anyone's health. It's a waste of water, grain, and space....
I would much, much rather have them subsidize sustainable foods - beef is an environmental catastrophe and really not great for anyone's health. It's a waste of water, grain, and space. Personally, I hope for a future where the health of the planet is more important than cheap McDonalds.
Most of the money in corn subsidies is used for animal feed and/or ethanol production anyway, so it really wouldn't make a single difference in beef prices.
I rather depopulate the plains of people, and populate it with buffalo, and eat the buffalo meat, I do agree factory farming sucks, doing it sustainably probably cost too much money I disagree on...
I rather depopulate the plains of people, and populate it with buffalo, and eat the buffalo meat, I do agree factory farming sucks, doing it sustainably probably cost too much money
I disagree on beef not being healthy though, but dont really want to argue about it, but just as a point why I wish beef was more subsidized, I would literary eat stake every single day of I could afford it, ive done of before, and I'd like todo it again
I want to go in the opposite direction, get about 90% of my calories from beef, but I can't really do this right now AND contribute to my retirement fund, so ive just been buying cheap food that...
I want to go in the opposite direction, get about 90% of my calories from beef, but I can't really do this right now AND contribute to my retirement fund, so ive just been buying cheap food that isnt really good for you
Not to imply your wife's allergies aren't as important, but there are a ton of people with soy allergies too. There are also people who have intolerance to meat products. Personally, Impossible...
Not to imply your wife's allergies aren't as important, but there are a ton of people with soy allergies too. There are also people who have intolerance to meat products.
Personally, Impossible makes me sick while Pea Protein (Beyond etc.) is a comfortable experience. Would your wife's nut allergy not be set off equally by soy as it might be by peas? They are both legumes.
I was actually surprised that Taco Bell has a good amount of food that can be made vegan upon request. The press release has a relavant blurb: I'd probably still go for the version without fake...
I was actually surprised that Taco Bell has a good amount of food that can be made vegan upon request. The press release has a relavant blurb:
“Our fans are always hacking our customizable menu to try new options, especially veggie-forward,” said Missy Schaaphok, Director of Global Nutrition and Sustainability at Taco Bell. “So now we’re hacking the hack, if you will, with a product that’s completely vegan as-is, right off the menu. I may be biased, but no veggie burger could compare.”
I'd probably still go for the version without fake meat personally, but I rarely eat out these days in any case. Even a vegan crunchrap isn't really the paragon of health food.
That being said, encouraging people to eat less meat is generally a good thing (environment, health, etc.), so it's a good thing they're putting this on the menu. It's a shame it's yet another limited time only item, though.
Edit: Goodness, I somehow missed that this was just a test, and when they said that they'd be in these big areas, they weren't talking about all the shops; they meant one single store in each city. I hope it does well and it goes everywhere, though.
Vegan options are such a tricky thing to advertise. There are a lot of people that would happily consume something tasty and vegan, but will deliberately avoid something as soon as you tell them...
Vegan options are such a tricky thing to advertise. There are a lot of people that would happily consume something tasty and vegan, but will deliberately avoid something as soon as you tell them it's vegan, even it has always been vegan, like a lot of regular potato chips (since lard stopped being common.) Slap a vegan certification on it, and suddenly they refuse to eat it or it's "disgusting." However, if you quietly make something vegan, you also lose out on anyone who eats vegan, if they don't ask enough questions. (And a lot of people are turned off from asking questions because of the "that vegan" stereotype. When they do these test runs, it never seems to go well enough for permanent menu changes. I feel like a lot of companies are just doing it so that they can claim they tried.
As a vegetarian, Taco Bell is my jam. My meat eating husband regularly orders the fiesta veggie burrito (even though it’s meatless!). It’s his favorite item there. I also hope it does well and...
As a vegetarian, Taco Bell is my jam. My meat eating husband regularly orders the fiesta veggie burrito (even though it’s meatless!). It’s his favorite item there.
That link helpfully redirects me to Taco Bell's UK site and I've never eaten there so I'm not quite sure what this product is but I'm pretty much of the opinion that for mechanically processed...
That link helpfully redirects me to Taco Bell's UK site and I've never eaten there so I'm not quite sure what this product is but I'm pretty much of the opinion that for mechanically processed meat such as mince (I think 'ground' in US butchery) - especially when cooked in a sauce of some kind - there's almost no case to be made for animal-based products any more. The plant-derived meats are just as good.
Shredded duck and chicken also solved. Sausages, mostly - the high-end meaty ones are still better than the best plant ones. But things like frankfurters and sausage rolls? Plant based all day. Also vegan haggis is excellent now, one thing I haven't seen is vegan black pudding. Also it'll be a while before there's a decent plant-based steak but I'm sure it's coming.
That said I do find the vegan meats are rather better if cooked with some butter. I'm not vegan, or vegetarian, but I rarely buy animal meat any more.
Yeah I'm mostly vegetarian when I cook at home these days. I largely just eat meat when I go to nice restaurants or if I want to prepare a really nice meal on special occasions.
Yeah I'm mostly vegetarian when I cook at home these days. I largely just eat meat when I go to nice restaurants or if I want to prepare a really nice meal on special occasions.
Beyond and Impossible are pretty good... unless you're sodium-conscious. I've had a stroke because of hypertension, so I try to be conscious about that. Not that it should stop anyone from going...
Beyond and Impossible are pretty good... unless you're sodium-conscious. I've had a stroke because of hypertension, so I try to be conscious about that. Not that it should stop anyone from going meatless if that's what they wat, but everything has a trade-off.
Sadly, living in the UK, your link only takes me to the UK website, however reading the other comments informs me that they're making their own substitute meat. However I was vegitarian (not...
Sadly, living in the UK, your link only takes me to the UK website, however reading the other comments informs me that they're making their own substitute meat.
However I was vegitarian (not vegan) in my teens when I did live in the US and Taco Bell was one of the only fast food places that had any real options for me beyond just fries. Burger Kings awful veggie patty did not count as it felt like an afterthought on their menu, with Taco Bell you could ask for substitutions easily and they would just do it. Its great to see they're adding even more options to their menu for people who don't eat meat or who choose to not eat meat when possible.
I hope they bring Baja Blast to the UK next though!
I'm a fake vegetarian. I really like Taco Bell for vegetarian fast food. I always get one or two bean-only crunchwraps. Honestly, they're pretty healthy. Beans, lettuce, tomato, cheese, guac...
I'm a fake vegetarian. I really like Taco Bell for vegetarian fast food. I always get one or two bean-only crunchwraps. Honestly, they're pretty healthy. Beans, lettuce, tomato, cheese, guac (extra $), and sour cream. The only "bad" part is the white flour tortilla but some white flour is fine with me.
Fake vegetarians unite! I, no joke, had a Black Bean Crunchwrap for dinner tonight, lol. The Fiesta Veggie Burrito is good too. I used to love Taco Bell’s meat-based items not for the meat in them...
Fake vegetarians unite! I, no joke, had a Black Bean Crunchwrap for dinner tonight, lol. The Fiesta Veggie Burrito is good too.
I used to love Taco Bell’s meat-based items not for the meat in them but for the seasoning blend they use. I’d love for them to offer their entire menu with equally seasoned meat substitutes so I can go back to getting what I really crave from them but with a lot less guilt.
What's funny is that I was just talking to my sister last week, who's vegan, and she said she'd absolutely destroy any vegan items that Taco Bell adds, but she was doubtful they'd do it and also...
What's funny is that I was just talking to my sister last week, who's vegan, and she said she'd absolutely destroy any vegan items that Taco Bell adds, but she was doubtful they'd do it and also didn't really trust a customized item on their current menu to not have cross contamination. Sending her this link!
I'm a vegetarian myself and I love new options being offered, but I stopped buying TBell as soon as I realized how easy it is to replicate a crunchwrap - it is genuinely just a large tortilla with...
I'm a vegetarian myself and I love new options being offered, but I stopped buying TBell as soon as I realized how easy it is to replicate a crunchwrap - it is genuinely just a large tortilla with protein, nacho cheese sauce, covered by a tostada shell, topped with sour cream, shredded iceberg, and tomatoes, and then... wrapped up, grilled on both sides.
I do a vegan version with nutritional yeast-based cheese sauce, beyond meat (or black beans, or both mixed), and oat yogurt in place of sour cream. It really doesn't take nearly as much effort as you'd think!
Taco Bell continuing its allyship with non-carnivores. What's interesting about this one is it seems to be them doing their own in-house pea protein beef instead of leaning on Beyond Meat or Impossible Foods' versions.
I'm not vegan (or vegetarian even, though I abstain from beef for religious reasons) but I think it's only good for there to be more options that reduce overall meat consumption.
I don't think that it's too surprising; Beyond/Impossible quite simply want too much money for their product. The only reason why the price is vaguely reasonable in the restaurants is because they're advertising the product that they sell for vastly inflated prices in the supermarket. One of Taco Bell's main appeals is that they're fairly inexpensive.
It's notoriously difficult to patent technology directly related to food. Whenever something innovative is made and gets popular, it gets cloned almost instantly - see also cronuts, pink sauce, etc. Food patents are notoriously hard to get and keep, and in fact most of the manufactured products that do not have good alternatives manage to keep that way because they rely on trade secrets instead. Impossible Foods actually had four of their European patents revoked thanks to a lawsuit they are dealing with regarding another manufacturer of simulated meat products. These products are things that a home chef probably won't be able to figure out, but it's not as much of a hurdle to food scientists.
Exactly!!! I do eat meat but I also enjoy vegetarian dishes and meat replacements. I've tried quite a few Beyond/Impossible products. And they are all just so, so terrible. I really have no idea what they are thinking, their product is clearly not ready to be sold.
I enjoy them! I eat lots of meat and veggie dishes and while I rarely buy Beyond/Impossible products I will occasionally. I think they're pretty good replacements for someone who's giving up meat, and I imagine if I gave up meat I'd eat a lot more of it.
Taco Bell used to be inexpensive but it's not anymore. The Veggie Mexican Pizza costs $6.99 in my LCOL southern town. There are some items, like the cheesy bean and rice burrito, that are still somewhat cheap, but you're still paying ~3 bucks for a small burrito. Neither of these products uses fake meat, so the margins must be large.
I would still pay whatever they demanded if they brought back the volcano menu though.
Everything is expensive now. $6.99 for a Mexican Pizza or $3 for a small burrito is still a pretty good deal. Where I am a burrito at Chipotle are all over $10 and I still consider them to be a good deal! Do keep in mind restaurant food will always be expensive because the cost is also for the rent on the location and the labor involved in making the food and maintaining the location.
The bean and cheese burrito, the true king of the TacoBell Menu
do you mean cheesy bean and rice or the bean burrito (which has cheese, but it's not in the name)?
Definitely the bean burrito. The the "cheesy" bean and rice comes with nacho cheese, which for me is a pass.
i love the fresh onion on the bean burrito. what i don't love is that its TWICE THE PRICE of its inferior counterpart.
Yeah, I hear you. I get extra onions on mine. I feel like the cost must be much higher too, the other doesn't have real cheese (expensive) and the rice (cheap) takes up a lot of the room. The two are hard to compare for me because of how different they taste.
And lets be real...once taco bell figures out an internal plant alternative cheaper than beef it'll be subbed in over ground beef almost immediately.
They're a prime candidate for substituting meat without anybody being able to tell.
When you consider the cost per pound, beef is really expensive. I had given up on steaks long before I cut out animal products because they were just too expensive to justify the price, and then ground beef not too long after.
The stuff that goes into the new hot meat replacements is not quite as exotic as they make it sound. Most of it comes from vegetables as it is. The thing that makes Impossible's beef replacement novel is the inclusion of a single ingredient - Leghemoglobin - which is essentially a replacement for the myoglobin "beef juice", and if the product is only ever devised to be cooked then it's not really necessary to have. Furthermore, if you look at the ingredients they actually make it out of, the vast majority of it is water, soy protein, and oil. The rest of the ingredients are in the "2% or less" category.
You'll actually find the combination of water, protein, and oil to be a common ingredient in pretty much every fake meat out there. But if you look into older more 'traditional' meat replacements like flavored Seitan they tend to be... well, not exactly cheap, but less expensive than they're asking for the new hotness, for sure.
Though to be fair, that's probably where most of the flavor is. I'd be very concerned if salt wasn't in that category.
Oh, for sure. But flavors usually aren't that hard to replicate. Just look at what Jelly Belly is selling!
And beyond that, lean meat usually doesn't have that strong of a flavor. One of the things people going vegan tend to notice is that the flavor they miss from meat is actually from the seasonings we have associated with them. So Taco bell actually has a secret weapon of sorts; the meat they sell is going to be strongly seasoned.
This doesn't even account for how heavily beef is subsidized.
https://jia.sipa.columbia.edu/removing-meat-subsidy-our-cognitive-dissonance-around-animal-agriculture
According to American Institute for Economic Research, the price of beef would be 2.5x - 6x higher without the government basically paying people to eat beef.
I wish they would subsidise beef more, use some of that corn money
I would much, much rather have them subsidize sustainable foods - beef is an environmental catastrophe and really not great for anyone's health. It's a waste of water, grain, and space. Personally, I hope for a future where the health of the planet is more important than cheap McDonalds.
Most of the money in corn subsidies is used for animal feed and/or ethanol production anyway, so it really wouldn't make a single difference in beef prices.
I rather depopulate the plains of people, and populate it with buffalo, and eat the buffalo meat, I do agree factory farming sucks, doing it sustainably probably cost too much money
I disagree on beef not being healthy though, but dont really want to argue about it, but just as a point why I wish beef was more subsidized, I would literary eat stake every single day of I could afford it, ive done of before, and I'd like todo it again
Lately I've been treating meat as an ingredient rather than a meal. Beef enchiladas are pretty cheap if the main ingredients are beans or veggies.
I want to go in the opposite direction, get about 90% of my calories from beef, but I can't really do this right now AND contribute to my retirement fund, so ive just been buying cheap food that isnt really good for you
Sounds like you need to learn to cook.
It annoys me that so many places are opting for pea proteins. My wife has a nut allergy and pea protiens can set it off
Not to imply your wife's allergies aren't as important, but there are a ton of people with soy allergies too. There are also people who have intolerance to meat products.
Personally, Impossible makes me sick while Pea Protein (Beyond etc.) is a comfortable experience. Would your wife's nut allergy not be set off equally by soy as it might be by peas? They are both legumes.
Never had issues with Soy, exclusively pea
I was actually surprised that Taco Bell has a good amount of food that can be made vegan upon request. The press release has a relavant blurb:
I'd probably still go for the version without fake meat personally, but I rarely eat out these days in any case. Even a vegan crunchrap isn't really the paragon of health food.
That being said, encouraging people to eat less meat is generally a good thing (environment, health, etc.), so it's a good thing they're putting this on the menu. It's a shame it's yet another limited time only item, though.
Edit: Goodness, I somehow missed that this was just a test, and when they said that they'd be in these big areas, they weren't talking about all the shops; they meant one single store in each city. I hope it does well and it goes everywhere, though.
Vegan options are such a tricky thing to advertise. There are a lot of people that would happily consume something tasty and vegan, but will deliberately avoid something as soon as you tell them it's vegan, even it has always been vegan, like a lot of regular potato chips (since lard stopped being common.) Slap a vegan certification on it, and suddenly they refuse to eat it or it's "disgusting." However, if you quietly make something vegan, you also lose out on anyone who eats vegan, if they don't ask enough questions. (And a lot of people are turned off from asking questions because of the "that vegan" stereotype. When they do these test runs, it never seems to go well enough for permanent menu changes. I feel like a lot of companies are just doing it so that they can claim they tried.
As a vegetarian, Taco Bell is my jam. My meat eating husband regularly orders the fiesta veggie burrito (even though it’s meatless!). It’s his favorite item there.
I also hope it does well and goes everywhere.
That link helpfully redirects me to Taco Bell's UK site and I've never eaten there so I'm not quite sure what this product is but I'm pretty much of the opinion that for mechanically processed meat such as mince (I think 'ground' in US butchery) - especially when cooked in a sauce of some kind - there's almost no case to be made for animal-based products any more. The plant-derived meats are just as good.
Shredded duck and chicken also solved. Sausages, mostly - the high-end meaty ones are still better than the best plant ones. But things like frankfurters and sausage rolls? Plant based all day. Also vegan haggis is excellent now, one thing I haven't seen is vegan black pudding. Also it'll be a while before there's a decent plant-based steak but I'm sure it's coming.
That said I do find the vegan meats are rather better if cooked with some butter. I'm not vegan, or vegetarian, but I rarely buy animal meat any more.
Yeah I'm mostly vegetarian when I cook at home these days. I largely just eat meat when I go to nice restaurants or if I want to prepare a really nice meal on special occasions.
Beyond and Impossible are pretty good... unless you're sodium-conscious. I've had a stroke because of hypertension, so I try to be conscious about that. Not that it should stop anyone from going meatless if that's what they wat, but everything has a trade-off.
Sadly, living in the UK, your link only takes me to the UK website, however reading the other comments informs me that they're making their own substitute meat.
However I was vegitarian (not vegan) in my teens when I did live in the US and Taco Bell was one of the only fast food places that had any real options for me beyond just fries. Burger Kings awful veggie patty did not count as it felt like an afterthought on their menu, with Taco Bell you could ask for substitutions easily and they would just do it. Its great to see they're adding even more options to their menu for people who don't eat meat or who choose to not eat meat when possible.
I hope they bring Baja Blast to the UK next though!
I'm a fake vegetarian. I really like Taco Bell for vegetarian fast food. I always get one or two bean-only crunchwraps. Honestly, they're pretty healthy. Beans, lettuce, tomato, cheese, guac (extra $), and sour cream. The only "bad" part is the white flour tortilla but some white flour is fine with me.
Fake vegetarians unite! I, no joke, had a Black Bean Crunchwrap for dinner tonight, lol. The Fiesta Veggie Burrito is good too.
I used to love Taco Bell’s meat-based items not for the meat in them but for the seasoning blend they use. I’d love for them to offer their entire menu with equally seasoned meat substitutes so I can go back to getting what I really crave from them but with a lot less guilt.
Can you expand on "fake vegetarian"? Is this just a cheeky way of saying flexitarian?
Yes!
Very exciting! Hopefully it does well in those areas and goes national. It's always good to have plant based options at fast food places.
What's funny is that I was just talking to my sister last week, who's vegan, and she said she'd absolutely destroy any vegan items that Taco Bell adds, but she was doubtful they'd do it and also didn't really trust a customized item on their current menu to not have cross contamination. Sending her this link!
I'm a vegetarian myself and I love new options being offered, but I stopped buying TBell as soon as I realized how easy it is to replicate a crunchwrap - it is genuinely just a large tortilla with protein, nacho cheese sauce, covered by a tostada shell, topped with sour cream, shredded iceberg, and tomatoes, and then... wrapped up, grilled on both sides.
I do a vegan version with nutritional yeast-based cheese sauce, beyond meat (or black beans, or both mixed), and oat yogurt in place of sour cream. It really doesn't take nearly as much effort as you'd think!