A Tom Morello song just popped into my head. Any loss for OpenAI is a win for the world. Disney realized the salesman duct taped the door onto the car they were buying.
A Tom Morello song just popped into my head. Any loss for OpenAI is a win for the world.
Disney realized the salesman duct taped the door onto the car they were buying.
Would love to be a fly on the wall for this one. My money is on this being the first of many "wait what do you mean it doesn't do what the salesteam says" moments.
Would love to be a fly on the wall for this one. My money is on this being the first of many "wait what do you mean it doesn't do what the salesteam says" moments.
I thought Sora was actually pretty impressive, and definitely a long way ahead of anyone else when they first demoed it (although that was a relative lifetime ago and plenty of others have been...
I thought Sora was actually pretty impressive, and definitely a long way ahead of anyone else when they first demoed it (although that was a relative lifetime ago and plenty of others have been catching up). Then again, I’m sure the sales team would find a way to over promise in an absurd way even if the product literally cured cancer, so you could well still be right there!
My bet’s more on risk/reward though - video’s computationally expensive and likely to get them sued by companies with deep pockets, I imagine the economics just weren’t workable for the relatively limited amount end users were willing to pay.
I think the issue for someone like Disney is how are you even going to use sora? There's SO much cleanup that has to be done on something like that to have a professional grade product. Sure it...
I think the issue for someone like Disney is how are you even going to use sora? There's SO much cleanup that has to be done on something like that to have a professional grade product. Sure it lets some schmuck like me vomit out a video, but that video has obvious issues, and it certainly doesn't translate into a multimillion $ grossing project.
It's the problem a lot of AI has in that you still need to tweak the output, and tweaking video output is basically as difficult if not more than "fuck it i'll make it myself."
Personally compared to veo I didnt find Sora that technically impressive. However, I legitimately enjoyed using it on occasion. I dont generally like doomscrolling apps so what I liked about this...
Personally compared to veo I didnt find Sora that technically impressive. However, I legitimately enjoyed using it on occasion. I dont generally like doomscrolling apps so what I liked about this is that every user was some sort of creator. I think there's something to lowering the barrier to content creation like this, AI or no AI.
Best news all day. I'm not going naive enough to hope that this collapses the whole house of cards, but high profile failures like this might have a chance at spooking corps.
Best news all day. I'm not going naive enough to hope that this collapses the whole house of cards, but high profile failures like this might have a chance at spooking corps.
I see a lot of people celebrating. I think my concern would be that this is not the end of AI video generation but rather the start of the technology continuing to be used by nefarious entities...
I see a lot of people celebrating. I think my concern would be that this is not the end of AI video generation but rather the start of the technology continuing to be used by nefarious entities behind the scenes.
Say what you want about Sora but the fact that the common person could easily use the technology caused many to develop a familiarity with AI generated video and thus helped enable them to identify it in the wild. Open source models exist but they aren’t any as good as Sora to my knowledge and they certainly aren’t as easy for the common person to use.
I could be wrong. Video models are hard and expensive to train. Maybe open AI buckled under financial pressure, though I’m sure their juicy government deal will help with that.
From my understanding, research seems to indicate that video models are incredibly powerful for a large range of tasks beyond creating “slop”. I’ve seen some pretty bold claims about their potential. So it seems suspicious to me that open AI wouldn’t continue investing down that route. I suspect that research and development of this will continue but you and I won’t be able to use it easily.
Is this the first domino? I really hope so. Let it all fall
That was my first thought. Should be interesting regardless, because this is not a good look.
A Tom Morello song just popped into my head. Any loss for OpenAI is a win for the world.
Disney realized the salesman duct taped the door onto the car they were buying.
Would love to be a fly on the wall for this one. My money is on this being the first of many "wait what do you mean it doesn't do what the salesteam says" moments.
I thought Sora was actually pretty impressive, and definitely a long way ahead of anyone else when they first demoed it (although that was a relative lifetime ago and plenty of others have been catching up). Then again, I’m sure the sales team would find a way to over promise in an absurd way even if the product literally cured cancer, so you could well still be right there!
My bet’s more on risk/reward though - video’s computationally expensive and likely to get them sued by companies with deep pockets, I imagine the economics just weren’t workable for the relatively limited amount end users were willing to pay.
I think the issue for someone like Disney is how are you even going to use sora? There's SO much cleanup that has to be done on something like that to have a professional grade product. Sure it lets some schmuck like me vomit out a video, but that video has obvious issues, and it certainly doesn't translate into a multimillion $ grossing project.
It's the problem a lot of AI has in that you still need to tweak the output, and tweaking video output is basically as difficult if not more than "fuck it i'll make it myself."
Personally compared to veo I didnt find Sora that technically impressive. However, I legitimately enjoyed using it on occasion. I dont generally like doomscrolling apps so what I liked about this is that every user was some sort of creator. I think there's something to lowering the barrier to content creation like this, AI or no AI.
Best news all day. I'm not going naive enough to hope that this collapses the whole house of cards, but high profile failures like this might have a chance at spooking corps.
I see a lot of people celebrating. I think my concern would be that this is not the end of AI video generation but rather the start of the technology continuing to be used by nefarious entities behind the scenes.
Say what you want about Sora but the fact that the common person could easily use the technology caused many to develop a familiarity with AI generated video and thus helped enable them to identify it in the wild. Open source models exist but they aren’t any as good as Sora to my knowledge and they certainly aren’t as easy for the common person to use.
I could be wrong. Video models are hard and expensive to train. Maybe open AI buckled under financial pressure, though I’m sure their juicy government deal will help with that.
From my understanding, research seems to indicate that video models are incredibly powerful for a large range of tasks beyond creating “slop”. I’ve seen some pretty bold claims about their potential. So it seems suspicious to me that open AI wouldn’t continue investing down that route. I suspect that research and development of this will continue but you and I won’t be able to use it easily.