This is something I've been struggling with for a couple of months now.

I want to make a website. I have the design I want to implement. I have a few things I want to post there. I have what seems to be a reliable hosting platform ready for use.

What I don't have is the URL.

It's a conceptually-difficult problem, because I want this URL to be permanent. I don't want it to be my name, because I don't want this thing I make to be about me. It's about what I do. This what I do is what needs the name, and I have nothing.

A few people around the Internet know me as ThatFanficGuy, but using that creates false expectations, because my writing is mostly original. A few people around the Internet know me as FirebrandCoding or simply Firebrand – it's my GitHub handle, among other things – but it's an old name that I'd like to transcend.

Essentially – and I hate myself for saying this – I need a brand name. I need a banner to unite the wide collection of all the things I do under a recognizable symbol. I write, worldbuild, code, design, blog, make games, photograph, potentially make music and even record podcasts... All of this needs encapsulation, and I've been racking my brain for a good name to no avail since November.

A great example of such a name would be Magic & Wires. The website is currently empty. It used to be a game dev company, led by Firestream, who made Destiny RPG (now defunct) and Titan Conquest. If you scroll down on the main page of both games, it says "Made of magic and wires", which is such a cool way to use your name. I'm not one for murder, but I'd kill to have a name so cool.

Has anyone experienced something similar? How have you dealt with it? Is there some sort of theory behind picking a good name for your project?