This article from last year provides an alarming look into the woes that media preservation (specifically audio and video) is facing this century due to a content explosion that shows no signs of slowing down. It’s not a new problem, as journalist Bill Holland showed nearly 20 years ago (warning, it’s a long read).

To summarize: In the past, many predecessors to existing media studios did a bad job of archiving their collections of recorded material. In some cases they actively destroyed or threw out parts of their catalogs to make way for new material. This wiped out portions of the available media to be preserved, especially the older stuff. Now that most studios have improved their archival practices though, their remaining catalogs are facing a new foe: Moore’s Law.

The problem with LTO (tapes) is obsolescence. Since the beginning, the technology has been on a Moore’s Law–like march that has resulted in a doubling in tape storage densities every 18 to 24 months. As each new generation of LTO comes to market, an older generation of LTO becomes obsolete… Already there have been seven generations of LTO in the 18 years of the product’s existence… Given the short period of backward compatibility — just two generations — an LTO-5 cartridge, which can still be read on an LTO-7 drive, won’t be readable on an LTO-8 drive. So even if that tape is still free from defects in 30 or 50 years, all those gigabytes or terabytes of data will be worthless if you don’t also have a drive upon which to play it.

If the worst case scenario were to happen, this is apparently what it would look like according to “a top technician at Technicolor”:

“There’s going to be a large dead period,” he told me, “from the late ’90s through 2020, where most media will be lost.”

But not everyone is that worried, the article also includes this counterpoint,

“Most of the archivists I spoke with remain — officially at least — optimistic that a good, sound, post-LTO solution will eventually emerge.”

/u/boredop and I have been discussing the implications of this in the thread they posted a few days ago about a John Coltrane release, and in the course of that discussion they provided that second link to Bill Holland’s multi-part investigation (thanks!).

So my question is this: What direct or indirect measures would you theoretically take to prevent or mitigate the loss of the vast majority of recorded media from 1990 to 2020? Should any measures be taken to preserve these cultural artifacts?

By direct measures I mean innovations to physical archiving or storage methods. By indirect measures I mean public awareness, strategies for choosing what to save, workarounds, etc.

So, it might just be that I'm older and notice these things more, but it really seems to me that fan groups are becoming more and more toxic overall. It feels like over the past 5-8 years specifically fanbases are reaching toxic levels faster and faster.

I remember when bronies became a thing, it took them like 3-4 years before the dangerous, threatening, and assholeish behavior really began to become common. Then Steven Universe came out and it only took them like 2 years to start sending death threats to people who didn't support their head-cannons. Rick and Morty went toxic in under a year and a half.

Then there's the shit in long-running franchises. Star Wars has had multiple of the actors shutting off social media from the toxic bile being shot at them. Chris Pratt is getting hate for what Star Lord did in Infinity War.

There's memes too, weirdly enough. Calarts is the biggest example I can think of. People made a dumb joke about how all the cartoons look a like today and someone pointed out how a few of the artists went to this one school in California and it became a catch all term for the shitty artstyle, and then within like 4 weeks the school has to go into lockdown because someone made a tongue-in-cheek threat of shooting the school up. A few years ago trolling attempts would be things like ordering a bunch of pizzas to the school or something annoying and dickish but overall harmless like that.

I know toxicity amongst fanbases has always been a thing, but it really seems to me that they're reaching unseen levels and doing so faster and faster. I mean Rick and Morty fans rioted over fucking dipping sauce, there are the aforementioned Steven Universe death threats, the directed attacks of actors on social media, fucking joking about shooting schools up because you don't like the art-style a few of their graduates used in a time where we've seen like 6 school shootings in half a year, there was that whole Voltron incident where a fan stole storyboards or something and threatened to release them to the public unless the creators of the show made their favorite gay ship a thing.

I guess what I'm getting at is what the fuck is happening that's poisoning every single community online? It's like everything has suddenly devolved into Youtube comments. How did we get to this level of toxicity? Or am I just more aware of this shit now and it's not really all that different from how it used to be?

Movies, TV shows, and newspapers are just a few examples of the traditional media designations that dominated the 20th century. However, the digital revolution (and the internet in particular) has rendered them mostly meaningless now because the analog boundaries that separated them are no longer relevant.

Given the present-day proliferation of platform-agnostic content, what new designations or delineations do you think the world will (or should) adopt in the next century once traditional media is dead?

(from wikipedia) The Gell-Mann amnesia effect defines the idea that "I believe everything the media tells me except for anything for which I have direct personal knowledge, which they always get wrong."
https://en.wikipedia.org/wiki/Gell-Mann_amnesia_effect