Tildes exclusive: the Ethoscore Project

Hi Tilderiños,

This post is long enough for a TLDR: I made this thing, it's a platform for conscious consumerism. I'm launching the beta on Tildes. It's far from complete, expect imperfect scores in many cases. It's invite only, see my top level reply below or DM me for an invite.

To start, I'm a long time member who posts enough that at least some of you would recognize my username. I made a new account for this project because I don't want to think about being a representative on my main account.

Early on during development I decided Tildes would be the perfect place to launch a private beta because Tildoes are some of the best people on the internet in my experience. And also fairly diverse by internet standards. Aside from a handful of friends and family you'll be the first to see it.

I should give you a little backstory. A couple of years ago I lost my income. Fortunately we were in a place where we could mostly afford to live without it for a while, so I had some time to figure out what I wanted to do next. For context I have over 30 years of experience in software development. Similar for marketing, brand strategy, business development, mostly but not exclusively in the context of the internet. I'm not quite as old as that sounds, I was still a minor when I starting building things on the internet, back when almost no one really knew what the internet was or what to do with it. In short, I'm comfortably fluent in all the languages of the internet.

I've built all sorts of different types of applications and businesses, mostly commercial. This time I wanted to build something that would have a positive impact and I wanted that to be the point, rather than a side effect. I spent most of a year researching the feasibility of a number of ideas before I landed on this one.

I've been on the internet long enough to see a lot of well meaning ideas fall flat. At this point I have no idea if this is another one of those. I know the concept is solid, but that doesn't mean it will inspire people. Or more specifically in this case, be a platform people can use to inspire each other. This is complicated by my intention to be as uncynical as possible about the project. I know all sorts of tricks for capturing attention and creating hype, I know how to monetize an app and sell products. But all of that feels out of place to me if the goal in uncynical. No doubt Tilders could have a long conversation here about the balance between good intentions and practical reality. I'd have lot to contribute.

The Ethoscore Project is an attempt to make the entirely unsexy concept of conscious consumerism easy and accessible. I genuinely believe it's a viable way to make the world a little better. It includes things like company scores and community lists (including boycott lists) and accepts community contributions and corrections for every company data point including scoring. I won't make a wall of text about all the functionality and features here, you can find out more on the site.

The project is currently self funded, which will hopefully be able to last long enough to see if the idea has potential. For now, funding is a problem for later.

The roadmap is long and wide. There are so many things I want to add, at least some of which aren't terrible ideas, but at this point development has been going on for over a year and I think it's time to see what strangers think. The project's 50k lines of code took time but the larger part of development has been company research, there are currently over 15,000 brands and companies covered, which is really just a start.

You might imagine that researching the international conglomerates that own most of the brands we see would be depressing in a capitalist dystopia sort of way and you wouldn't be wrong. But there's also more good news that I expected. There are big, successful companies doing the right thing when they don't have to. More than you'd expect. And there's evidence that their practices are inspiring other companies to do the same. I don't know if it's outpacing the general capitalist race to the bottom but it's not nothing! I see reasons for optimism.

I'm hoping some of you will be kind enough to take a look. I welcome all questions, contributions and feedback. The company database and scoring are far from complete, my goal for the beta was to have enough coverage that scanning products at a big box grocery store would result in more hits than misses. I think scoring is necessary but to me, community lists are more interesting and have more potential to be useful. At this point there are going to be a lot of bugs, imperfections and companies with scores that seem off. I want to hear about all the issues you encounter. I'm more excited about your impressions and ideas though. How does it feel to use it? Does it make sense? Is it low friction? As a user is there something important missing that you'd expect to be there? What works well? Would you do anything differently?

There aren't smartphone apps yet, I want the codebase closer to complete before I start on the joys of maintaining two more codebases and dealing with the app stores. You can install it as a PWA (web app) on your phone if you like, which mostly just makes it quicker to access. I definitely recommend using your phone if you want to play with the barcode scanner.

Throughout the beta the app will be invite only and available only to Tildes users and people I personally invite. See top level comment below for an invite.