MLMs = "multi-level marketing" companies, which is essentially a euphemism for "pyramid scheme." These are flat out illegal in many countries, but are, notably, quite legal in the US.

They used to be huge in the 2010s, but I don't hear much about them anymore (granted, I haven't been on social media since 2016). I know several IRL people who got into them, and I even regrettably bought products from some of them before I really understood what they were or how they worked.

I recently read Hey, Hun by Emily Lynn Paulson who was toward the top of the pyramid at Rodan + Fields.

In the book she mentions that algorithmic changes from social media companies ended up downgrading a lot of MLM postings, which cut off oxygen to the cycles of recruitment that these companies rely on. For example, Rodan + Fields moved to an affiliate model in 2024.

I'm curious about what the MLM landscape looks like right now.

• Are MLMs still common?
• For those of you on social media, do you still get recruitment and sales messages?
• Have they changed their tactics or models?

People don't have to limit responses to just those questions -- consider this a general MLM discussion topic where anything related to them is fair game.