This will include a shameless plug as I need someone to help analyse what I can do to improve it, pretty please. I am out of ideas.

So, Https://thunderlizard.co.uk is my wife's website. It is a personalised clothing and gifts store based in the UK. It's hosted on 20i, and uses their CDN and caching, which isn't that great but it works okay.

It's Wordpress and Woocommerce and is store only, no blog at this time. Even with Rankmath installed, using SEO heavy product descriptions (and short descriptions), tags, categories, etc, and using both Index Now and Google Products plugin, it's not scoring well or showing up much in product or general searches.

I've read plenty of guides and put into practice as much as I can. The next thing to try is backlinks from quality sources, which Google are supposed to be phasing out. The issue is, what am I backlinking to if it's not simply the products? Can anyone advise me on what I can do to help?

A lot of her sales come via her Etsy store, but they absolutely destroy your profit margin with taxes and service costs. When she's making only a couple of quid here and there, profit margins matter. We're trying hard to push people towards the website, hence needing advice to allow people to find it. Is it simply that it's a hugely flooded market and it's like swimming in the Pacific and trying to stand out?

Rebuilt - please review - 2024/11/14

Hi Tildes!

My significant other works in a mom and pop veterinary practice (litteraly : one manages cattle care and the other manages pets (i. e. cats and dogs)) . They are going to retirement, so she's gonna take over along with a colleague (only for the pets part though). The practice is located in a mid-sized town (for Switzerland at least) ; it's big enough to support a couple more practices, not enough to feel that much competitive pressure (in fact all but one practice share the night and weekend on-call duties).

I volunteered to build her a new website, since the name doesn't match the new structure they're creating (it basically goes from "John and Jane Smith Veterinary Practice" to "VetPun Ltd" ), and also because the old website has a dated early 2000s vibe.

There no plan yet to integrate their practice management software to the website (it's also an ancien piece of tech, they are keen to replace it some day), so it's going to be a couple of static pages for now.

This is technically well within my range (I'm a full stack dev, for such a small thing it's probably going to be a Github Page; although a small Digital Ocean droplet is not out of question), but I mainly work on B2B and have no idea how to do SEO.

Here's what's in my checklist

• Redirect the old website to the new one
• Register in the Google Business directory
• Register in the local business directory
• Register in Google Maps
• Modify the entry in Openstreet Map
• Follow those guide for the website itself:
  • https://developers.google.com/search/docs/essentials
  • https://developers.google.com/search/docs/fundamentals/SEO-starter-guide
• Ads: we plan some ads on local newspaper, and adwords for a limited time (and targeting people local to the area of course).
  • I guess I should also do Facebook? Does that overlap with Instagram? (I'm not a regular user of either of them, although I do have to use Facebook for some LARP event)
• Analytics : say that I integrate Google Analytics, what kind of actionnable item can I expect out of it? Can I get the same kind of data using a self hosted solution? It has been years since I used it in my now defunct blog back in my teenage days, so I expect some change compared to 2008.

Am I missing something?