I came across this phenomenon naturally once again when I saw an article asking why people thought a cornucopia was once a part of the Fruit of the Loom logo, going on to describe the Mandela Effect. I was flabbergasted as my mother frequently bought me this underwear brand throughout the 90s and I distinctly remember the logo being that way. Specifically as rendered in this image. The company says this was never the case and yet thousands remember it to be true and more disturbing still, there are articles going back decades that describe the logo having a cornucopia. (Conspiracy theorists call this 'residue', or the lingering of the 'truth' after some psychic or interdimensional catastrophe)

Now with other cases of this phenomenon, I'm skeptical. So what if so many kids misremembered how a childhood book series was spelled (Berenstein/Berenstain) or misattributed when a famous person died.

This Fruit of the Loom one rocked my world. Is this mass hysteria? Government conspiracy? Time traveler interference? Parallel universes colliding?

I'm not really sold on any of it and normally I'm a skeptic who believes in rationality and generally agrees with Occam's Razor. This underwear logo though...it scared me.

Ok ok disclaimer, I am a cosmology PhD candidate, don’t have the degree yet. However I do feel comfortable at this point calling myself a cosmologist (I think for the first time ever). In any case, with all the new people here, I think an AMA might be fun. I will try my best to answer all of the questions I get asked, but it may not happen quickly!

A bit about my research. I study the conditions in the early universe, specifically when the cosmic microwave background was forming, and I use CMB data to test our understanding of this era. The CMB formed roughly 300,000 years after the big bang, when the universe was 1/1000th its current size. The patterns that we see in the temperature fluctuations of the CMB can tell us a lot about the universe at this early time, and specifically we can try to use them to see if anything ‘unexpected’ happened at this time, like a hitherto undiscovered particle annihilating into ‘normal’ particles (for example).

Ask me anything about the early universe, or physics writ large, and I will do my best to answer!