I do not like this timeline, now I cannot even indulge in Smuckers blueberry syrup anymore!
27
votes
Today, IHOP announced, "Our new burgers are so good, we changed our name. That’s right. We’re the International House of Burgers now."
Is this just a publicity stunt to promote their burgers and boost lunch/dinner sales? Or is this a permanent re-branding of the 60 year old company?