I recently found myself on the other side of what might be a generational divide:

I was talking with two younger family members, and they were talking about being mildly annoyed at sharing their location with the friends via their phones -- as in they could mutually see where everyone was at any given time.

My husband and I were utterly baffled. Giving friends permanent access to our current locations felt unbelievably invasive.

They felt that way a bit, but they also mentioned that it was a way of keeping up with one another and seeing what people are up to. They'd often see they were at a bar and send the other a text telling them to "enjoy the drinks!" or "have a good time!"

I can kind of understand the appeal of this, especially as a step away from the pressures of social media. Instead of having to take pictures at the bar to put up on Instagram, you can just be at the bar, and if someone thinks that's interesting they can let you know. In a weird way, that does actually feel healthier?

They also said that not sharing your location can be seen kind of negatively -- as being aloof or closed off. This gave me even further ick, because it made it seem like there was a strong social pressure to share (similar to the "if you have nothing to hide..." argument).

So, my question is basically: what's the social landscape of location-sharing like these days? Is what my family members do common, or is that an oddity specific to their friend group? Is it actually a generational thing, or am I overgeneralizing based on my one conversation?

So, I’m moving to a new phone and revisiting a lot of accounts, apps, and settings.

When it comes to things like location history or ad personalization or whatever, is it even worthwhile to turn it off? Am I really supposed to believe that because I have some toggle off that Google suddenly doesn’t track where I drive on Maps? Like if they are going to be tracking me, which I assume they are, I might as well be able to see it to rather than have it exist in the aether somewhere where the info is attributed to me but not viewable in the UI.

Even with ads, I know shadow profiles are a thing, and that they definitely have data beyond what they show in the UI, so might as well opt in there too right? Plus, the non-targeted ads I get are basically porn-tier ads or stuff for gay men.

What should I do here? Move into the woods? Feels like I can’t win.