24 votes

You're wrong about Aptera's car. It's ridiculously efficient (and solar powered).

44 comments

  1. [16]
    Eric_the_Cerise
    Link
    I've been following the Aptera car project for well over a decade. Production release has been "right around the corner" the entire time. They probably are not actual vaporware, but they do seem...

    I've been following the Aptera car project for well over a decade. Production release has been "right around the corner" the entire time. They probably are not actual vaporware, but they do seem to keep running into financial, regulatory, and scaling issues that keep pushing back the launch.

    If/When they ever get their act together and actually have a mass-produced product for sale that is in line with their claims, I'll be in line to buy one.

    Edit ... from Wikipedia:

    In 2008, Aptera Motors ... announced it would start to sell its car by the end of that year and received $500 deposits from approximately 4,000 people for the vehicles. Near the end of 2008, it ... announced that the launch of the vehicle would be delayed until 2009.

    19 votes
    1. [15]
      userexec
      Link Parent
      Reminds me of the whole Elio thing. I would have loved to have one of those, and they did make some serious moves toward production, but it kept being a thing long, long after anyone could see it...

      Reminds me of the whole Elio thing. I would have loved to have one of those, and they did make some serious moves toward production, but it kept being a thing long, long after anyone could see it wasn't going to happen. Hopefully this doesn't follow the same trajectory.

      1. [14]
        Akir
        Link Parent
        I rather love the Aptera and odd cars like the Elio. But I feel like the US has some sort of curse on it that makes nonstandard car designs. The same guy who made this video also did a recent one...

        I rather love the Aptera and odd cars like the Elio. But I feel like the US has some sort of curse on it that makes nonstandard car designs. The same guy who made this video also did a recent one on the Electra Meccanica Solo (which got taken down because of drama but he's redoing it and it will be up again later this week). It did actually get to market; quite a few people were delivered them and drove them around. But then they did a buyback recall on every single mass-produced model they made and as far as I'm aware they were all destroyed, much like the GM EV1.

        1 vote
        1. [13]
          Eji1700
          Link Parent
          The "curse" is that it's actually just really really really hard to make a viable product. The tolerances and the QA that need to go into a modern car are difficult to meet, and then you have a...

          The "curse" is that it's actually just really really really hard to make a viable product. The tolerances and the QA that need to go into a modern car are difficult to meet, and then you have a ton of safety/emissions/other regulations you must meet that are extremely difficult for something like a small startup to do.

          This was true when the delorean came out and it has only gotten worse.

          4 votes
          1. [12]
            Akir
            Link Parent
            I don't know about that; the rest of the world seems to be doing it. Electro Meccanica did it, at least for a short while. I would agree that regulation is probably a big part of it, but it also...

            I don't know about that; the rest of the world seems to be doing it. Electro Meccanica did it, at least for a short while. I would agree that regulation is probably a big part of it, but it also seems like a lot of it is just that there aren't enough people in this huge country who would want them to warrant making them.

            1 vote
            1. [11]
              Eji1700
              Link Parent
              Well here's supposed R&D costs for them https://ycharts.com/companies/SOLO/r_and_d_expense_annual (I don't have time at the moment to 100% validate) But short version we're looking at a low of 7...

              Electro Meccanica

              Well here's supposed R&D costs for them https://ycharts.com/companies/SOLO/r_and_d_expense_annual

              (I don't have time at the moment to 100% validate)

              But short version we're looking at a low of 7 million a year and a high of 20 million a year.

              This is a very expensive field to even attempt to break into, and a lot of issues are simply hard to find until you've actually got the product in the hands of the user.

              2 votes
              1. [10]
                gowestyoungman
                Link Parent
                I followed the Arcimoto FUV, and before that the Electra Meccanica Solo, and before that the Corbin Sparrow, and before that the Commuter Cars Tango, all of which are EVs that made it into low...

                I followed the Arcimoto FUV, and before that the Electra Meccanica Solo, and before that the Corbin Sparrow, and before that the Commuter Cars Tango, all of which are EVs that made it into low number production and all of which failed within a few years.

                Thus my observation is that there is no market for a single seater vehicle or a vehicle with in line seating. People want to be able to see their passenger or they want to at least have another seat where they can pick up a passenger or put items within reach. Even solitary commuters occasionally need that second seat, so at least the Aptera has the advantage of side by side seating.

                But the Aptera's big sell is its efficiency. None of the other EVs, even Tesla, have focussed on making such an efficient vehicle and that's potentially their ace in the hole. If they can prove it works in the real world it could be revolutionary. However, I've heard "game changing" and "revolutionary" so often in EV ads that Im pretty jaded toward those claims. I think the Segway rode that one hard - right over the edge as I recall.

                3 votes
                1. [2]
                  Grumble4681
                  Link Parent
                  With the costs as high as they are, I think it's the reason range anxiety exists for some electric vehicles even though the vast majority of people don't daily drive anywhere near the limit of the...

                  Thus my observation is that there is no market for a single seater vehicle or a vehicle with in line seating. People want to be able to see their passenger or they want to at least have another seat where they can pick up a passenger or put items within reach. Even solitary commuters occasionally need that second seat, so at least the Aptera has the advantage of side by side seating.

                  With the costs as high as they are, I think it's the reason range anxiety exists for some electric vehicles even though the vast majority of people don't daily drive anywhere near the limit of the range of most of the vehicles. The cost is still so high that you can't necessarily afford to have something else that accounts for the exceptions. Not only the actual cost, but the space to store the things as well. If it cost me $15k for an Aptera that I could daily drive, and then another $15k for something else that I could also keep that would account for exceptions, then it's sort of like paying $30k for a vehicle that does it all. With smaller items that's how it works. I don't have to choose whether to own just a fork or just a spoon, I can have both. I might use a spoon more often, but if I only had the ability to have one utensil then I'd possibly be more inclined to buy sporks instead. It may not be the best at either function, but it has elements of both. I mention this because Aptera initially was supposed to be a fairly low cost vehicle, but now it's not so it's definitely going to be judged for the exceptions it can't manage similar to other atypical vehicles.

                  6 votes
                  1. gowestyoungman
                    Link Parent
                    Very solid point. And also why I insist to my EVangelist friends that I dont think JUST an EV will cover everything I need to do. Utter heresy they say - and then I note that they live in the...

                    Very solid point. And also why I insist to my EVangelist friends that I dont think JUST an EV will cover everything I need to do. Utter heresy they say - and then I note that they live in the city, dont have to drive 4 hours to the nearest big city in -40c weather or have to plow their driveway before they can leave home in winter.
                    If I get an Aptera it will function like my current low range EV - it's a three season car mostly for commuting into town to save on gas.

                    2 votes
                2. [7]
                  Eji1700
                  Link Parent
                  One of the most common observations I've seen about these vehicles is people, perhaps correctly, not feeling safe in them. These things are, to memory, classified more as motorcycles because they...

                  Thus my observation is that there is no market for a single seater vehicle or a vehicle with in line seating. People want to be able to see their passenger or they want to at least have another seat where they can pick up a passenger or put items within reach. Even solitary commuters occasionally need that second seat, so at least the Aptera has the advantage of side by side seating.

                  One of the most common observations I've seen about these vehicles is people, perhaps correctly, not feeling safe in them. These things are, to memory, classified more as motorcycles because they don't have 4 wheels, and thus much more lax safety standards. Just an average sedan colliding with you sure looks like it could cause serious harm, and while I believe they're more safe than you might expect, they're still more dangerous than something like a Civic.

                  2 votes
                  1. Akir
                    Link Parent
                    I know it goes without saying, but there's a good chance people wouldn't be as worried if the cars that got sold here weren't so needlessly massive and heavy, and that includes the big freight...

                    I know it goes without saying, but there's a good chance people wouldn't be as worried if the cars that got sold here weren't so needlessly massive and heavy, and that includes the big freight trucks that drive seemingly everywhere.

                  2. [5]
                    gowestyoungman
                    Link Parent
                    True. Aptera doesnt need to conform to crash test standards the same as a car although they say they will be doing crash testing to show the car's safety. Either way it turns out, physics says...

                    True. Aptera doesnt need to conform to crash test standards the same as a car although they say they will be doing crash testing to show the car's safety. Either way it turns out, physics says that an 1800 lb car is going to get bounced pretty hard when hit by a 5000 lb SUV.

                    1. [4]
                      Eji1700
                      Link Parent
                      I think people over focus on the SUV issue. It is an issue, especially in the US, but again, a bog standard honda civic, hardly the beast of the road, is still 2800-3100 lbs. That extra energy is...

                      I think people over focus on the SUV issue. It is an issue, especially in the US, but again, a bog standard honda civic, hardly the beast of the road, is still 2800-3100 lbs.

                      That extra energy is going somewhere, and it's not like motorcycles are known for their safety. These are going to be much the same in that a same direction collision is probably fine, but any sort of "t bone" situation is very likely to be extremely dangerous if not fatal.

                      1. [3]
                        gowestyoungman
                        (edited )
                        Link Parent
                        The only thing that might make it more than survivable in a t-bone situation is that the shell is extremely strong and because of its rounded shape and seat height, its possible that a normal car...

                        The only thing that might make it more than survivable in a t-bone situation is that the shell is extremely strong and because of its rounded shape and seat height, its possible that a normal car hood might scoop under the Aptera and push it up instead of just plowing straight into it. The bottom of the seat is actually about knee high which is a bit higher than a car but probably on par with a big SUV. https://upload.wikimedia.org/wikipedia/commons/0/0f/Aptera_Side_View_with_Open_Door.jpg

                        But only crash testing will prove that theory. Im thinking of it as 'better than a motorcycle, but worse than a car' and I survived many years on a bike and many highway miles so I dont think its a huge risk.

                        1. [2]
                          Eji1700
                          Link Parent
                          I mean, that's probably worse? The whole reason cars look so wrecked in modern accidents is because all the energy from the impact is going into the frame. If it can't go into the frame, then it's...

                          I mean, that's probably worse? The whole reason cars look so wrecked in modern accidents is because all the energy from the impact is going into the frame.

                          If it can't go into the frame, then it's going into the driver. The whole Dale Earnheart crash looking unimpressive and all that

                          1 vote
                          1. gowestyoungman
                            Link Parent
                            I suppose youre right. I dont know how or if carbon fiber and fiberglas absorbs impact. It does have a front crumple zone built into the aluminum(?) subframe, which also holds all the...

                            I suppose youre right. I dont know how or if carbon fiber and fiberglas absorbs impact. It does have a front crumple zone built into the aluminum(?) subframe, which also holds all the charger/inverter and AC/heat components.
                            I guess if you're gonna hit something it better be head on?

                            1 vote
  2. scroll_lock
    Link
    Comment box Scope: summary, personal reactions Tone: neutral Opinion: some Sarcasm/humor: none Going to be honest, I have never heard of this Aptera company. But the product shown in this video is...
    Comment box
    • Scope: summary, personal reactions
    • Tone: neutral
    • Opinion: some
    • Sarcasm/humor: none

    Going to be honest, I have never heard of this Aptera company. But the product shown in this video is unlike any vehicle I have ever seen in my entire life. What a weird (cool?) car. I mean, I have lived in a city, and I have seen many similar ridiculous trike vehicles that people mod to be extra loud and irritating. But this one is seemingly very quiet and very aerodynamic, and also fully enclosed. It features:

    • Sci-fi retro-futurism aesthetics
    • An extremely low-drag design
    • A particularly lightweight structure
    • Three wheels, each with hub motors (it is technically an "autocycle")
    • An electric battery, plus solar panels
    • A theoretical 1000 mile range in perfect conditions (different models have batteries supporting 250, 400, 600, and 1000 miles), 40 miles of which are solar-powered

    These factors apparently give the vehicle an incredible level of efficiency, to the point where the solar panels are actually useful. (Remember that about 93% of car trips are under 25 miles.) I simply do not believe the 1000-mile figure, but from what this reviewer says, I would believe it still has a very substantial range in warm weather.

    This review is pretty rosy overall. The car is not in production. But it is drivable, and apparently handles nicely. I'm not sure I would take it on the highway in its current state, but then again, people take motorcycles on the highway all the time. Overall it looks like a great vehicle for childless car enthusiast types in Southern California. Very much a transportation or sport vehicle and not a storage or utility vehicle, though it does have some space for that kind of thing.

    The vehicle will apparently start at $25.9k USD MSRP for the version with the absolute cheapest customizations. I don't necessarily believe that figure will stay below $30k, but I believe that Aptera believes in their figure right now. The "launch edition" will have a 400-mile range at $33.2k USD.

    Their FAQ claims that "production is slated for [late] 2024." I'm skeptical because they seem to lack some amount of capital. But OK.

    I'm all for people buying smaller and more efficient vehicles when it works for them. This vehicle is still on the expensive side for most folks, and for that reason will be more of a plaything than anything else, but I think it demonstrates how much established automakers could gain from making their vehicles actually aerodynamic. Instead of 3-ton cuboids.

    12 votes
  3. [3]
    gowestyoungman
    (edited )
    Link
    I'm all in on Aptera, well, kinda. I made a little profit off crypto and reinvested in something almost as risky - Aptera stock. So I have a few bucks in the company and am sincerely hoping they...

    I'm all in on Aptera, well, kinda. I made a little profit off crypto and reinvested in something almost as risky - Aptera stock. So I have a few bucks in the company and am sincerely hoping they succeed. And I have a reservation for one that I may or may wish to use when the time comes.

    I particularly like the idea of a car that generates its own power just by being parked in the sun. Thats true automotive autonomy - dont even have to sign up for a charging network, use an app or pull up to a charger (that may not work if its not a Tesla supercharger)

    There are definitely some headwinds. The first one being that the car is so different that it take some getting used to for the average buyer. It's also a reverse trike (which I've always loved) that a lot of people who haven't driven one will have questions about. Its actually a very stable vehicle - as the weight is down low and forward so rolling one is nearly impossible (see the 'moose test' swerve video on youtube). And its only a two seater, although its a lot bigger than it looks in most pics. That back hatch area is long enough to sleep in.

    But the biggest problem, as with all startups, is money. They have made some very good progress there has been a LOT of impressive R&D and they have production molds ready to go for formulating the bodies, which are only 4 carbon fiber pieces instead of the thousands of metal pieces that make up most cars.

    But after a massive fundraising campaign in the last year, they have enough to keep going but Im not convinced they have enough to actually make it to production. And their chief marketing officer just left the company a day or two ago - which isn't exactly comforting. They seem to be bleeding staff slowly which would indicate a lack of funds to keep them.

    There is also another factor, and this is entirely my own theory, but just as Musk had to fight gov regulations and dealerships to push Teslas into the marketplace, Aptera also has to fight a) to get 'autocycles' ie, three wheelers approved in every state, b) an entire electricity utility market based on paying customers not 'free' power, c) an entire auto parts industry based on selling parts and repairs - The Aptera is a relatively simple car with fewer parts than most cars and they are committed to giving customers the right to repair. Most EV makers are going the opposite, not only demanding that your car be repaired only by them, but also controlled by them with over the air updates and the ability to enable or disable features as they choose.

    So my theory is that Aptera has very few friends in the auto sector and therefore lobbyist and auto heavyweights are not going to be championing their cause at the gov level, even if they have one of the greenest cars on the planet. Oil and gas wont like them, dealers wont particularly like them, repair shops wont be thrilled with them, electric utilities wont make much money off them - they need a strong champion with a billion dollars in his pocket to champion their cause - and there are only so many Elon Musk's to go around. Which is probably why they are in Saudi Arabia this week showcasing their car to some of the richest people on the planet.

    7 votes
    1. [2]
      ackables
      Link Parent
      Honestly all the fundraising emails I get from Aptera is what makes me not want to invest. I don't think they're a vaporware company or that their product isn't good, but they need mass production...

      Honestly all the fundraising emails I get from Aptera is what makes me not want to invest. I don't think they're a vaporware company or that their product isn't good, but they need mass production to hit the prices they are targeting. Their prototypes look awesome, but getting a factory up and running costs hundreds of millions of dollars. If they can't get the funding they need it's bound to fail.

      2 votes
      1. gowestyoungman
        Link Parent
        I am curious if their production facility will work as planned. Unlike traditional assembly lines, the cars move around on robotic platforms from station to station and can be directed wherever...

        I am curious if their production facility will work as planned. Unlike traditional assembly lines, the cars move around on robotic platforms from station to station and can be directed wherever they are sent. Since the cars are so light (1800 lbs) it makes production on any flat warehouse floor possible without a huge gantry system. So far though, its only been shown in virtual space, so there's no indication it will work in real life.

  4. BroiledBraniac
    Link
    This looks pretty incredible, added bonus that you aren't enriching Elon Musk by purchasing it!

    This looks pretty incredible, added bonus that you aren't enriching Elon Musk by purchasing it!

    6 votes
  5. post_below
    Link
    I followed Aptera for a while, starting back when they were claiming it would cost 20k or less. As others have mentioned, the launch is always right around the corner and always gets delayed. I...

    I followed Aptera for a while, starting back when they were claiming it would cost 20k or less. As others have mentioned, the launch is always right around the corner and always gets delayed.

    I never really planned on buying one, but it seemed like a cool project. Eventually it went on for long enough that I lost interest. Though I did see a big marketing push they did a couple years ago, complete with pre-orders. I assume that got delayed too. If you can't manage even a small production run after a decade plus on a product that uses existing technology, something is wrong.

    Also, now at over $30k for a 3 wheeled vehicle with limited cargo and passenger space and minimal amenities, why not spend an extra 5 to 10k for a fully featured electric vehicle? At this point I'm not sure what they're offering beyond novelty.

    4 votes
  6. [3]
    skybrian
    Link
    Apparently they went bankrupt in 2011 but they're still trying.

    Apparently they went bankrupt in 2011 but they're still trying.

    Paul Wilbur, the company’s departing chief executive, said in a telephone interview that Aptera had secured preliminary interest from the Energy Department in extending a $150 million loan to the company. The loan would have come from the department’s Advanced Technology Vehicle Manufacturing program, the same program that made major awards to Fisker Automotive and Tesla Motors. First, however, the company was expected to raise a matching sum of venture capital, which it was unable to do, Mr. Wilbur said.

    But Damien LaVera, an Energy Department spokesman, denied Aptera’s claim that the department was conditionally committed to extending the loan. “I can confirm that Aptera did not receive a conditional commitment for a loan from the department,” he wrote in an e-mail.

    3 votes
    1. [2]
      Eric_the_Cerise
      Link Parent
      Yeah, the original version of the car was also gas (or diesel?), sub-$20k, and aiming for 300+ mpg fuel efficiency, so it still would have been a pretty nice vehicle, even running on fossil fuels....

      Yeah, the original version of the car was also gas (or diesel?), sub-$20k, and aiming for 300+ mpg fuel efficiency, so it still would have been a pretty nice vehicle, even running on fossil fuels.

      The latest incarnation looks quite different and it does sound promising. The company actually has money and employees and a lot of pre-orders. Here's hoping ...

      3 votes
  7. 0d_billie
    Link
    I actually really like the look of these, they feel straight out of Star Trek. I wonder how well they'll stack up in the UK's sunlight.

    I actually really like the look of these, they feel straight out of Star Trek. I wonder how well they'll stack up in the UK's sunlight.

    2 votes
  8. [3]
    jcrash
    Link
    I had a chance to sit in a really early version of this car in a showroom in San Diego. It looked very cool but the interior looked completely handmade. The steering wheel was just a Tesla...

    I had a chance to sit in a really early version of this car in a showroom in San Diego. It looked very cool but the interior looked completely handmade. The steering wheel was just a Tesla steering wheel lol. The wheels also didn’t have any coverings when I saw it. The car was super low to the ground and very small, seemed like it would be a fun sports car

    Cool to see that they are actually being built

    1 vote
    1. [2]
      ackables
      Link Parent
      Is the showroom at their office in Carlsbad, or do they have another location closer to the city?

      Is the showroom at their office in Carlsbad, or do they have another location closer to the city?

      1. jcrash
        Link Parent
        It was at the Bang and Olufsen showroom in La Jolla at one point. It wasn’t there last time I went by

        It was at the Bang and Olufsen showroom in La Jolla at one point. It wasn’t there last time I went by

        1 vote
  9. [5]
    Habituallytired
    Link
    I love the idea of a solar-powered battery for a car. I think that it would drastically increase batterylife/mileage per drive for cars, and am slightly confused why it isn't a thing already.

    I love the idea of a solar-powered battery for a car. I think that it would drastically increase batterylife/mileage per drive for cars, and am slightly confused why it isn't a thing already.

    1. ChingShih
      Link Parent
      You've already commented further about this lower down, but I love the idea of using solar power for cars as well and wanted to look deeper into this so decided to use this as an excuse. There are...

      You've already commented further about this lower down, but I love the idea of using solar power for cars as well and wanted to look deeper into this so decided to use this as an excuse. There are three cars using solar panels that immediately come to my mind:

      • China's Karma Revero (2017-2020) based off the original Fisker Karma. The earlier Fisker Karma (2013) had a solar roof that solely charged the 12V lead acid battery.
      • Toyota's Prius Prime (2016-present) with the optional solar roof.
      • Fisker's Ocean Extreme (2022-2024) which has been in the news a lot lately and not for good reasons.

      The Revero was a hybrid, with 500km of range and about 80-130km of that in all-electric mode. The company that made the solar roof stated that the car had a 200 watt solar array and that was able to charge the 21.4-28 kWh battery (depending on spec) in a way that provided around 8km of range per day in the best case scenario.

      The Prius Prime is a hybrid with something like a 4.4kwh battery. An optional solar roof that can produce up to 10.2 km of range per day, assuming you live in a place with 12 hours of direct sun per day. Realistically, it's about 5km of range per day.

      The Ocean EV, in its Extreme trim level, has a 77.4 kwh battery providing up to 560km of all-electric range. The solar panel provides about 5.6-8km of range per day. By far having the largest battery, the amount of range the solar panels provides to the Ocean is incredibly small compared to its range and battery size. Conventional charging will always be the better option for EV owners outside of the most ideal circumstances (and really if your commute is that short and your weather is that good, consider bicycling).

      Solar panels on cars are just not enough. And you can't solar charge overnight, when most people sleep, which is really the ideal time to be charging for the sake of convenience. The other time is while at work (or even driving), but that requires that you park the car in an uncovered spot, which is both inconvenient due to weather and not accessible in many cities where this kind of electricity generation would be most practical.

      In order for solar charging to work we need to see solar electricity-generating windows come to market, incorporate more solar into other panels of the car (hood, perhaps?), and most importantly lower the weight of the car to improve range. Oh, and we need heat pumps in all EVs. I only learned today that Rivian's first-generation models don't have heat pumps. That's stupid and range-reducing in an extreme way.

      For the cost of these solar panels to be incorporated into the car, let's say it's $1-2k including R&D and manufacture per Prius, I'd rather people pool that money into a program that builds out industrial-scale solar arrays and then gives those car buyers a share of the money from the output over the life of the panels they are "buying." That way it's an investment and we're building solar in places that make sense and at scales that make sense.

      3 votes
    2. [3]
      phoenixrises
      Link Parent
      you should probably watch the first minute of the video, it goes into it a bit, specifically for the modern cars.

      you should probably watch the first minute of the video, it goes into it a bit, specifically for the modern cars.

      2 votes
      1. [2]
        Habituallytired
        Link Parent
        lol you're right. I should have been more clear, I think that there should be a way to use solar panels to help with regenerative driving. I guess we're still pretty far away from being able to do...

        lol you're right. I should have been more clear, I think that there should be a way to use solar panels to help with regenerative driving. I guess we're still pretty far away from being able to do anything of the sort with the amount of energy needed to charge a car.

        1. scroll_lock
          Link Parent
          Comment box Scope: expressing opinion Tone: neutral Opinion: yes Sarcasm/humor: none According to this video, one of the the primary reasons solar panels are not used on typical vehicles has to do...
          Comment box
          • Scope: expressing opinion
          • Tone: neutral
          • Opinion: yes
          • Sarcasm/humor: none

          According to this video, one of the the primary reasons solar panels are not used on typical vehicles has to do with their ridiculous weight and their even more ridiculous lack of aerodynamics, not just the tech itself, though that is of course a problem too.

          There is nothing physical stopping car manufacturers from making their cars more aerodynamic. They choose the square-ish/blocky form factor because it's in vogue right now, just like it was in the 70s and 80s. Retooling production lines is expensive, but that happens periodically no matter what. They also choose to make them bulkier than is necessary, dramatically increasing weight.

          If they decided to focus on efficiency, solar panels would make a lot more sense. Aptera's 40 mile figure is incredible but honestly we don't even need to shoot that high. Getting 10 or 20 miles of range out of a solar panel on a car covers the majority of trips. Hell, even a 5-mile solar panel range would cover 60% of trips. And I think that is pretty achievable for normal cars that do NOT look like the Aptera, if manufacturers tried.

          Materials engineering to make vehicles more lightweight is a more expensive area of research, but manufacturers' choice not to do that is also still a choice. The issue is that, on the manufacturer side, the only consistent incentive to make vehicles more efficient is government regulations. Most consumers care about car-fashion and whatever is popular, not what actually saves them money. Cars are a status symbol for many, hence the popularity of pickup trucks among people who do not haul. This is partially because an enormous portion of consumers are either not financially literate, or do not have enough financially literacy to understand the true cost of vehicle ownership. (For example, "Only about 24% of millennials demonstrate basic financial knowledge." Millennials don't have the excuse of being in college anymore, they are in their 30s and 40s...) For instance the theoretical lifetime cost-efficiency of an EV seems marginal to people. They look at the sticker price. It is extremely easy to convince someone to buy a vehicle over a long loan term as long as the monthly payment is low, even though that will not save them money; and it is likewise hard to make someone appreciate the less immediate benefits, like lower maintenance costs, especially when those lower costs are not enormously lower, just somewhat lower. Because aerodynamics and solar panels currently only offer some benefit to consumers (and not huge benefit) without producing an odd vehicle like Aptera's, manufacturers don't see the point of trying at all.

          This is all to say that the market can't make fuel-efficient vehicles popular by itself. They either have to be so obscenely efficient (with zero other drawbacks) that the difference is night-and-day, or people have to be influenced by other factors, such as the literal availability of certain kinds of vehicles from manufacturer production lines, or tiktok influencers or whatever, to voluntarily buy them in large quantities. This is why I am so excited about the EPA's recent fuel efficiency increases. This will encourage more streamlined, lightweight, and aerodynamic vehicles in addition to more EVs generally.

          2 votes
  10. [3]
    Grayscail
    Link
    There's something that irks me about coming right out of the gate with "you're wrong about _____". I didn't have any opinions about Apteras car. Don't tell me I'm wrong before I've even started...

    There's something that irks me about coming right out of the gate with "you're wrong about _____".

    I didn't have any opinions about Apteras car. Don't tell me I'm wrong before I've even started engaging with the premise.

    6 votes
    1. scroll_lock
      (edited )
      Link Parent
      Comment box Scope: explanation of rationale Tone: neutral Opinion: yes Sarcasm/humor: none Yes, I was a little annoyed by that title too and was uncertain if I should keep it. The actual video...
      Comment box
      • Scope: explanation of rationale
      • Tone: neutral
      • Opinion: yes
      • Sarcasm/humor: none

      Yes, I was a little annoyed by that title too and was uncertain if I should keep it. The actual video title is just "You're wrong about Aptera" which I thought was too clickbaity, so I added the second sentence about efficiency. I think it's better than the video title, but not a lot.

      Some people don't like it when I rewrite/editorialize the title too much (for any reason at all), so I'm not sure where to draw the line.

      Part of the consideration I make when I choose titles is that people literally do not click on links I share if they're purely descriptive. And what's the point of sharing something if people don't read or talk about it? Admittedly, those topics tend to be technical or not something people interact with day-to-day (and are therefore less likely to have opinions on), but even among the crowd here who reads technical and domain-specific content I share, they are unlikely to engage with content that feels strictly like a thought experiment, or is abstract, even though it's sometimes important in general. For example:

      • Engineering the largest nuclear fusion reactor: a normal and descriptive title. The video is exactly what it says. But it got 7 votes and 0 comments other than my own.
      • Zero emissions heat technologies for industry: an extremely descriptive and accurate title leading to 6 votes and 0 comments, which actually only got this much attention because I linked to it from somewhere else (I think that, by itself, it had like 3 votes)
      • New research suggests Antarctica warming faster than previously thought: perfectly descriptive but got 5 votes and no comments because "research" is boring even if the topic is important. People care about how it affects them, which isn't expressed in this title; it seems academic.
      • Baltimore re-launches plan for new east-west transit line: this is local news from a mid-sized city/state, so I wouldn't expect that much attention, but this is an example of something descriptive and un-presumptuous that people simply do not engage with (4 votes, and surprisingly 1 comment). People will generally engage more with local news if the title contains engaging words like "groundbreaking."
      • Trains on the Moon: a very niche and silly topic, but strictly descriptive and something people here could be interested in, but received relatively little attention perhaps because the headline wasn't really interesting (8v/5c)

      People don't really click on that kind of headline because they don't see a reason why. Even though energy generation and climate change are interesting to people who read ~enviro, they won't automatically click on every headline. In contrast, topics that tend to get a lot of attention are ones that either speak directly to the reader (you think X, Y will happen to you, etc) or otherwise incite an immediate reaction based on some preconceived notion, even a small or subconscious one:

      • Your organic, eco-friendly lifestyle isn't as green as you think: I actually toned this one down from the original title, which called the reader's lifestyle "a big lie" (I thought that was over the line), but it's engaging because it assigns a characteristic to the reader (which they may or may not identify with or exhibit) and then tells them they've been duped. A minor subconscious feeling of embarrassment is engaging: it got 86 comments (actually it got ratioed with only 67 votes). My title is a bit more descriptive than the original article's, but the description isn't what stands out.
      • Climate deniers don't deny climate change any more. They do something worse.: I think this one might be my worst offense, but it did get a bit of discussion, with 65 votes and 17 comments. This doesn't target the reader specifically but it is very much clickbaity. It plays into some political divides and is intentionally ominous.
      • You don't need a license to walk: this kind of title is specifically engineered to rile people up. It makes them say, "Yeah, I DON'T!" and implies very strongly that the government is trying to change that, which is of course an outrage that they must investigate. 41 votes, 21 comments.
      • There's a big problem with your car's tires: this addresses the reader and is somewhat descriptive, but still very clickbaity because it doesn't elaborate. Here, associating the problem with a possessive "your car" makes the reader think they have done something wrong. That 'worry' is what makes them engage. 28v/14c
      • The US is having a rail travel renaissance, but you probably didn’t notice: 27v/8c. Pretty clickbaity and very presumptuous, almost arrogant, even hinting that the reader is inept or undiscerning. Language like "renaissance" is NOT descriptive at all, but it evokes excitement because it implies novelty and revolutionary change.

      Those ones are implanting a particular thought in the reader's mind that the reader either feels compelled to disprove by reading the article/engaging, or are puzzled by and want to investigate. I think there are ways for a headline to be attention-grabbing without being specifically clickbaity, including headlines that address the reader, though they still tend to have some sort of technically opinionated premise/axiom:

      • The United States can't build infrastructure. The reason: it refuses to learn from other countries: this was completely my title because the original one is irrelevant to a general audience, and also not a good title. My title is descriptive of the article, but is also opinionated. Note that I didn't say "Alon Levy argues that the US can't build infrastructure because it refuses to learn from other countries" because a general audience doesn't know who that is, though also because qualifying headlines with "X claims..." are not as striking as ones that just make a statement, whether it's true or false. This is my most voted topic at 124, though with only 18 comments.
      • If we want a shift to walking, we need to prioritize dignity: one of the more engaging threads I have shared, with 66 comments and 103 votes. This is obviously an opinion piece, and is obviously attention-grabbing because it prescribes social norms to an action that everyone does, but it isn't specifically clickbaity. I also think it's one of the gentler "engaging" titles I've shared because it uses "we" rather than "you".
      • New era of rail: Amtrak improves Northeast Corridor tracks between Boston and Washington DC (north-eastern USA): the phrase "new era of rail" is very much a marketing thing meant to be engaging, but the rest of the title is descriptive (my title combines two original titles). 57v/30c. Without that first phrase, I don't think people would have cared. "Track maintenance" is not that engaging.
      • You may soon have to pay more to drive that SUV in New York: this is a relatively factual statement, it just addresses the reader and implies that they have an SUV (and the phrasing "that SUV" is intentionally a little disapproving/standoffish from the author, provoking an emotional reaction from SUV owners and non-owners alike). 37v/23c.

      But those examples were also threads I posted when Tildes was significantly more active, so it's not a direct comparison.

      I try to share content that people will engage with. The comments represent an opportunity to learn or share or change perspective or whatever (I don't really care about the votes a topic gets except I guess that they help display the thread to more people who could comment). That is why I try to write a starter comment on my threads, because it has something other than the article/video to go off of. (That is why I also try to put my opinion in those comments, rather than making it just a summary.) I have to balance that with my extremely specific interests (like railroad infrastructure mechanisms), but I would rather people engage with a topic than not, even if the mechanism to make them engage is a tad unscrupulous. Good conversation can still happen on a thread with a presumptuous title. And people kind of just don't respond to content that doesn't "presume" something about them, the only exceptions on this website being groups like ~tech or ~comp where visitors have way too much subject-matter expertise to stay out of even the most mundane discussions, and I guess some political news that everyone can relate to.

      In the future, I'll refrain from titles that are literally just clickbait, and I will edit out portions of titles that accuse the reader of something, but I don't think there's any escaping headlines that are designed to make you gasp or scoff a little.

      6 votes
    2. teaearlgraycold
      Link Parent
      It's a common problem when people who spend hours on niche forums produce YouTube videos that reach a wide audience. The video's creator might spend 10 hours per week talking about car startups....

      It's a common problem when people who spend hours on niche forums produce YouTube videos that reach a wide audience. The video's creator might spend 10 hours per week talking about car startups. Getting outside of that mindset to create the video requires both having the expertise that drives someone to spend so much time in the bubbles that inform them and a general perspective that keeps them grounded.

      4 votes
  11. [6]
    Carighan
    Link
    Person paid for video about solar electric car likes solar electric car! Shocking news at 11!

    Person paid for video about solar electric car likes solar electric car!

    Shocking news at 11!

    1. [3]
      Malle
      Link Parent
      The video, at 14:55

      Okay, after coming home and reviewing the footage that you just watched, I was so positive about Aptera that the video came off a little bit like an advertisement. So let me be very clear about this. I paid my own way to go out to California to make that video. Aptera did not invite me; I emailed them and asked them if I could come make that video. And, they have a referral program. I could give you a referral code and get discounts and collect points and stuff, but I'm not going to give you any of that because I want to make it very clear I have zero financial incentive to praise anything about the company.

      In fact, this video would definitely do better if I spent 15 minutes telling you how stupid the car is. But I don't think it's stupid; I am very excited for Aptera. I really hope they come to market; I really hope they make it to production; I'm definitely going to be placing a reservation. I want one of these things!

      The video, at 14:55

      4 votes
      1. [2]
        Carighan
        Link Parent
        Yeah but in Europe just recently a study on ~580 influences and youtubers ended, concluding that 96% are funded by corporate entities, 80% do not correctly declare this every time, and ... I...

        Yeah but in Europe just recently a study on ~580 influences and youtubers ended, concluding that 96% are funded by corporate entities, 80% do not correctly declare this every time, and ... I forgot the exact number, but it was still grotesquely high are explictly trying to obfuscate their sponsorship.

        That is to say, if it's on Youtube or Tiktok, it is paid for by a company, by and large. And even if they explicitly stay otherwise, chances are solid it still is. People don't make these high-production videos for fun (or at least, not after a while). It's a business, not a passion.

        1. Starman2112
          Link Parent
          It's a little hard to believe this study without any details on it at all. The most I can find is that an EU commission checked 576 influencers, with no information on their selection process. Was...

          It's a little hard to believe this study without any details on it at all. The most I can find is that an EU commission checked 576 influencers, with no information on their selection process. Was it random? Were these influencers already suspected of skirting these rules? Were these influencers in specific demographics that tend towards shady sponsorships (crypto, fashion, fitness, etc.)? Is it specific to the EU, or did they screen people from around the world? It really can't be a truly random sampling of people, because if 97% of channels were getting paid by corporations... You realize that 97% of channels can't possibly be getting paid sponsorships, right?

          1 vote
    2. Grumble4681
      Link Parent
      If you believe him anyhow, he says he wasn't paid. He says in the video that he reached out to them, they didn't reach out to him, he paid for his own flight out to the place where they have these...

      If you believe him anyhow, he says he wasn't paid. He says in the video that he reached out to them, they didn't reach out to him, he paid for his own flight out to the place where they have these prototypes to drive it, and he isn't part of their referral program. He also argues his video would do better if he made a negative video about Aptera rather than positive.

      Granted, I'll take the last part about whether the video would do better if it was negative rather than positive with a grain of salt. That one at least is something he could say without outright lying whereas if he's claiming that he didn't get paid or such then that has the potential to hurt him more if it turns out to not be true.

      1 vote
    3. gowestyoungman
      Link Parent
      I dont know if he was paid but I will say, even as an Aptera fan, that their 'ambassador' program is annoying. They understand that bringing a car to market will take a long time and that missing...

      I dont know if he was paid but I will say, even as an Aptera fan, that their 'ambassador' program is annoying. They understand that bringing a car to market will take a long time and that missing deadlines causes a cascading effect of negativity that can kill a project. But to counter that they have a entire tribe of brand ambassadors that continuously post positive but sometimes INANE things about Aptera, just to keep up the conversation. ie. In one forum there are questions like "does anyone know how to take the bolts off the rear wheel?" or "are you going to take your Aptera through a car wash?" or "what kind of polish will you use on your Aptera?" which would be a good question for a car in production, but dear lawd, we are likely at least a year or two or more from that, so why bother even asking except to trigger conversation.