I struggle with this myself. And after speaking to dozens of independents, they either rely on word of mouth from previous contracts or have the one long term contract and hope it doesn’t end.

But that’s not actionable for acquiring new business, it’s kinda like waiting for the rain to fall.

Then there is the crowd that sells LinkedIn masterclasses where posting everyday just the right AI generated words will generate infinite inbound messages and business opportunities, they promise.

I don’t believe in the LinkedIn miracle, I think these courses are a scam.

But I don’t have an alternative either and need to acquire new business to remain financially sustainable.

I do custom software engineering (custom line of business applications) on my own, and devops + infra with a couple of friends (we each have a specialty and we split the work based on our strengths)

So, independent tilderinos, how do you find new business and keep your business afloat?