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26 votes
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Self-help book marketing is bleak
I'm looking at some recommendations for books about childhood trauma and abuse. Every book is almost the same. Something with a very long title like "You Are Your Own Blorbo: 25 Strategies and...
I'm looking at some recommendations for books about childhood trauma and abuse. Every book is almost the same. Something with a very long title like "You Are Your Own Blorbo: 25 Strategies and Steps to Overcome Your Hurdles and Achieve CHIM".
Then there is the uninspired and very fake summary. And then some supposedly impressive quotes by some supposedly bigshot people.
When you check out the author, they're often mentioned as a therapist with [insert experience of a few decades that doesn't necessarily mean anything]. They don't generally even mention what kind of therapist the author is (a psychologist, a psychiatrist, a mental health councillor, a different type?). They certainly don't give too much specifics about the therapy techniques they're specialized in and actual education, you know, two very important things.
It all feels disingenuous and scammy.
Thanks to this dishonest marketing style of virtually every single book in the industry, none of it means anything. You could write the absolutely worst, actively hurtful book, and still get all of this plastered on.
Beyond this marketing illusion, I know there to be some books that are actually helpful (have read a few), but vast majority of self-help books are either scams or overselling their quality. The problem is, even quality books seem to have this marketing shtick going on. Internet isn't too helpful either, because people -especially laypeople- too often misjudge. The only way seems to be seeing what the fuss is about yourself. But that takes a lot of time, and there's also the possibility that you will come out of the other end with internalized crap. It's genuinely a soulless ordeal to sift through all this utter shit to find something of worth.
I know it's not hopeless, as I read some good books throughout the years, but damn can it feel that way. It's especially more frustrating when you're just trying to find something to help tackle problems, and you're met with a capitalist epistemological nightmare.
This is a rant, I absolutely detest this industry, but this post is also meant to start a discussion. There is something rotten about this, and I wonder what other people have experienced and think about it. Experiences, frustrations, solutions, etc. are all welcome.
18 votes -
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