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    • Showing only topics with the tag "business". Back to normal view

    11. Visitor activity tracking for B2B

      ~tech Ask (advice)
      I'm in a position to make decisions about our B2B product and the accompaning marketing site. This is a startup, so now's the time to set precedents before there's momentum and any sort of vendor...

      I'm in a position to make decisions about our B2B product and the accompaning marketing site. This is a startup, so now's the time to set precedents before there's momentum and any sort of vendor lock-in. The only context I think is relevant is that my product is for medium sized manufacturing companies. Anyone visiting our site is doing it because they would be interested in it for their business.

      I bring this up here because I know many people are privacy conscious and I want to nudge my company that direction. So I have two related but slightly different topics:.

      1. for our marketing site where people come to learn about the product and try to get in touch with us - What kind of "tracking" is appropriate to you? Hubspot is one of the industry defaults that was recommended we use. However I noticed that Firefox and privacy badger block it by default. If I were to try to build it myself, it wouldn't be third party, so I don't think anything would block it (I'm aware of people that block all JS, but I'm not gonna worry about that group for my purposes.) How do you all feel about first party usage tracking for B2B?
      2. Similar question here but for when people log into our product. We're looking at using posthog for this.

      Any thoughts are appreciated, thanks.

      10 votes

    26. Independents/freelancers: how do you find new business?

      ~finance Ask (survey)
      I struggle with this myself. And after speaking to dozens of independents, they either rely on word of mouth from previous contracts or have the one long term contract and hope it doesn’t end. But...

      I struggle with this myself. And after speaking to dozens of independents, they either rely on word of mouth from previous contracts or have the one long term contract and hope it doesn’t end.

      But that’s not actionable for acquiring new business, it’s kinda like waiting for the rain to fall.

      Then there is the crowd that sells LinkedIn masterclasses where posting everyday just the right AI generated words will generate infinite inbound messages and business opportunities, they promise.

      I don’t believe in the LinkedIn miracle, I think these courses are a scam.

      But I don’t have an alternative either and need to acquire new business to remain financially sustainable.

      I do custom software engineering (custom line of business applications) on my own, and devops + infra with a couple of friends (we each have a specialty and we split the work based on our strengths)

      So, independent tilderinos, how do you find new business and keep your business afloat?

      14 votes