This is sort of a "does anyone else?" type question, but I think it can create some interesting discussion.

We have become accustomed to having many things for free online. Search, social media, news, videos, games etc. The price of course is ads and our personal data. But spending money on these kinds of services that exists for free sometimes feels like a hurdle to overcome. I recently gave the paid search engine Kagi a try, and I spent way too much time pondering whether it was worth the $5. Yet I can spend ten times as much on random physical purchases or a round drinks with only a few seconds of decision making.

Even though we have lived with digital products for decades now, having something tangible and physical between your fingers still feels better. With some exceptions, because most people are paying for streaming services but renting movies in the video store have always cost money, so we are used to that - unlike stuff like search and email which many of us have gotten used to being available for free.

Can this ever change outside very tech-minded people? Because services that rely on subscriptions rather than dataharvesting and ads do exist, but with the exceptions of maybe the big streaming services, few get wider appeal and the masses flock to the so-called free services instead. I find it almost depressing that we have all these brilliant and innovative tech companies around the world doing amazing things, but a good deal of it all ends up with the goal of showing more ads. It is hard to compete with free, but is it possible to challenge the current most successful business model of "paying" with ads and data?

So, I’m moving to a new phone and revisiting a lot of accounts, apps, and settings.

When it comes to things like location history or ad personalization or whatever, is it even worthwhile to turn it off? Am I really supposed to believe that because I have some toggle off that Google suddenly doesn’t track where I drive on Maps? Like if they are going to be tracking me, which I assume they are, I might as well be able to see it to rather than have it exist in the aether somewhere where the info is attributed to me but not viewable in the UI.

Even with ads, I know shadow profiles are a thing, and that they definitely have data beyond what they show in the UI, so might as well opt in there too right? Plus, the non-targeted ads I get are basically porn-tier ads or stuff for gay men.

What should I do here? Move into the woods? Feels like I can’t win.