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  • Showing only topics with the tag "advertising". Back to normal view
    1. What's the deal with meta advertising?

      I don't watch T.V very often, but do - when I'm up (which is infrequent given I'm outside the U.S) - watch the NBA. Recently I've had a little time so have watched a few games live. Doing so, I...

      I don't watch T.V very often, but do - when I'm up (which is infrequent given I'm outside the U.S) - watch the NBA. Recently I've had a little time so have watched a few games live. Doing so, I was quite taken aback at how commonplace humour and meta advertising are nowadays. Is this just a U.S thing?

      Is there any research out there on when and why advertisers started doing this? Seems like every other ad shoots for either humour or "we know you know this is an ad, you're clearly smart enough to realise that, so smart in fact you might want to buy into our brand". Whatever the case, as ever, grateful for resources/discussion from those more in the know than I.

      EDIT: A good example that is equal parts humour/meta is LeBron James' Super Bowl Sprite Ad.

      10 votes
    2. New tourism ad for Australia: "Matesong" featuring Kylie Minogue

      I just discovered this new tourist advertisement for Australia. It's sung (mostly) by Kylie Minogue, and aimed directly at a British (English?) audience. As an Aussie, I found a few moments in...

      I just discovered this new tourist advertisement for Australia. It's sung (mostly) by Kylie Minogue, and aimed directly at a British (English?) audience.

      As an Aussie, I found a few moments in this ad to smile at.

      6 votes
    3. New YouTube terms will allow Google to terminate accounts that it determines are not "commercially viable"

      Relevant part of YouTube TOS that'll come into effect on 2019-12-10: YouTube may terminate your access, or your Google account’s access to all or part of the Service if YouTube believes, in its...

      Relevant part of YouTube TOS that'll come into effect on 2019-12-10:

      YouTube may terminate your access, or your Google account’s access to all or part of the Service if YouTube believes, in its sole discretion, that provision of the Service to you is no longer commercially viable.

      However, it's not clear whether "Service" is YouTube or whole Google account. As we've seen in Markiplier affair, violating YouTube TOS meant that people lost access to their whole Google account - including gmail and gdrive.

      37 votes