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    • Showing only topics with the tag "advertising". Back to normal view

    13. The Trump campaign is currently spending $5.4 million per week on Facebook ads, almost assuredly making it the platform's largest advertiser

      ~tech Tweet

      @Judd Legum: The Trump campaign is currently spending $5.4 MILLION PER WEEK on Facebook That's a $280 million annual rate.The Trump campaign is almost certainly Facebook's largest advertiser In 2019, Home Depot was the largest advertiser, spending $178.5 million pic.twitter.com/4BjWknL73H

      13 votes

    46. What's the deal with meta advertising?

      ~talk Text 145 words
      I don't watch T.V very often, but do - when I'm up (which is infrequent given I'm outside the U.S) - watch the NBA. Recently I've had a little time so have watched a few games live. Doing so, I...

      I don't watch T.V very often, but do - when I'm up (which is infrequent given I'm outside the U.S) - watch the NBA. Recently I've had a little time so have watched a few games live. Doing so, I was quite taken aback at how commonplace humour and meta advertising are nowadays. Is this just a U.S thing?

      Is there any research out there on when and why advertisers started doing this? Seems like every other ad shoots for either humour or "we know you know this is an ad, you're clearly smart enough to realise that, so smart in fact you might want to buy into our brand". Whatever the case, as ever, grateful for resources/discussion from those more in the know than I.

      EDIT: A good example that is equal parts humour/meta is LeBron James' Super Bowl Sprite Ad.

      10 votes