A well known issue of reddit (and most of the internet these days) is gifs as a fundamentally more popular way to consume videos. There are good reasons for this in the current makeup of the internet with mobile browsers dominating the online space. Voters are likely to be using mobile browsers and mobile browsers are likely to be the dominant browser. Gifs have no sound which is preferable out-and-about, they also tend to load better than videos, especially if a user doesn't want to switch to a dedicated mobile app that will load that video or popup a "open in" notification. Even many PC users simply don't like the extra time it takes to load videos over a gifv.

This is however not preferable for a high-quality site. It results in content creators not getting views for their work. It results in sources of content not being posted at all on many occasions, even in comments. Many of the game subreddits have people that create gif clips of a video just because it will be more popular, then post the source video that it's from in the comments. It's not ideal.

How can this be solved?

I encourage everyone to answer this question using the wildest of fantasies, even if you think the idea might be unfeasible at a technology level. Let the people working with the code decide if its feasible or not, put forth your wildest idea to solve it.

I'll start: Perform processing of video to gif as a function of the site. Provide users with the ability to choose a preference of gif vs video. Give people the section of the video as a gif clip but also provide the content source with a view of the clipped section (somehow) so the source actually does get a view of that video in that section for its clipped part.

This potentially unfeasible suggestion provides the best of both worlds, providing the user with the type of clip they want (gif/video) which will be better for their browser while also providing the source creator with a view on their video even if the user views the gif. At the same time this also ensures that a majority of gif content (at least for videogames/twitch/youtube, the majority) actually does have the source because it used the site's own clipping tool to set the gif. No need to use anything else if it is site integrated.

Other ideas and thoughts on this topic? Programmable ways to solve it? Preferences? Moderation?