Let me preface that I'm well aware that if given the choice between frequent, untargeted ads or fewer targeted ads, the average Tilderino's response would be "Neither."

However, given that social media at scale has yet to establish a sustainable business model that doesn't rely on advertising (people like free content, after all), it seems advertising has become a necessary evil (and has pervaded nearly all forms of media for the past century regardless).

With that in mind, I think coming up with creative solutions to deliver relevant advertising while preserving user privacy and avoiding destructive feedback loops (i.e. where the search for ad revenue compromises the user base and content generation) is an interesting thought exercise. This is one of social media's largest problems, imho, but it might be easier to analyze just Reddit as a platform due to its similarities (and notable differences) to Tildes.

A couple thoughts of my own:

• Whitelist "safe" subreddits - A massive problem for Reddit is identifying content that brands want to avoid association with (e.g. porn, violence, drugs). While new subreddits crop up every day, the large ones do not change so fast and could be classified as safe content spaces (e.g. /r/aww)
• User subreddit subscriptions - Rather than target ads based on the subreddit currently being viewed, why not use the subs people have voluntarily indicated they are interested in?
• Allow users to tag content - While people can report content to the mods today, there is no ability to tag content (like Tildes has) from a user level. Content that's inappropriate for advertising may not necessarily be a reportable offense. By allowing users to classify content, better models for determining "good" content vs. "bad" could be developed using ML.
• Use Mods to determine content appropriateness - User supplied data may introduce too much noise into any given dataset, and perhaps mods are a better subjective filter to rely on. Certain subreddits can have biased mods for sure, but without trying to overhaul content moderation entirely, could mod bans/flair be used to indicate suitable content for ads?
• Use computer vision to classify content - While this wouldn't work at scale, an up-and-coming post could have a nebulous title and difficult-to-decipher sarcastic comments. The post itself could be an image macro or annotated video that could be used to determine the subject matter much more effectively.

To be clear, the spirit of my initial prompt isn't "how can Reddit make more money?" per se, but how can it find a sustainable business model without destroying itself/impacting society at large. Facebook and Twitter seem to have optimized for "engagement" metrics which leads to prioritization of outrage porn and political divisiveness. Snapchat and Instagram seem to have succumb to being mostly an ad delivery engine with some overly-filtered content of "real life" influencers (read: marketers) strewn in between. None of these seem like a net-good for society.

What are all your thoughts? Perhaps Big Tech social media is irredeemable at this point, but I'm trying not to take such a defeatist attitude and instead explore any positive solutions.

I've heard many people here like truereddit and the depthhub network and so would probably pop up a lot here but I wonder what other suggestions we might have.

I'd probably like r/imaginarymaps and a lot of related fantasy subreddits. It would probably also be interesting to call more hobby/social/'extravert' subreddits (or, odds are, any subreddit about anything that requires going outside, physical effort/tools or requires multiple people.)

It would probably also be interesting to bring some subreddits for minority/discriminated against groups like r/ainbow, r/TwoXchromosomes or r/transgender.

Lastly, there are namesake subreddits like r/hobbies.

I use Reddit more than I should. I flip to the 'Popular' page to see current events. I am curious if I am looking at skewed results based on the subreddits and posts that I visit, or if I am truly looking at a good sample of Reddit's popular posts?

Hey folks,

I hate Twitter with a passion and find it very hard to follow discussions because they are so terribly displayed in the official App/Website. Unfortunately I have to use it for job reasons and therefore I am looking for less headaches.

Is there an app which can show me Twitter content and discussion tree views like Reddit does?

I am totally willing to pay.

Thanks in advance for your thoughts.

I think on most sites this discussion isn't even worth having, knowing the type of people it would attract. But I have faith that Tildes can maintain civil discourse on this.

For those unfamiliar, for threads on r/BPT that receive an influx of racists and trolls the mods have implemented a sort of soft-lock where only verified users are allowed to post. However, the verification process strikes me as toeing the line of what should be acceptable in an online community. Essentially it breaks down to this:

1. Are you black? Give us proof of the color of your skin and you'll be verified and flaired with your race.
2. Are you a "non-white POC"? You can be verified but will receive no flair.
3. Are you white? Talk to the mods to receive further instructions...

I understand the rationale, but subtly race-gating threads feels icky no matter the reason.